Potapky Company

The company «Potapky» specializes in the retail sale of children's and teenage shoes in Ukraine.

The store offers a range of footwear for children, teenagers, and adults, including products from brands such as «Kotofey», «Inblu», «Berehynya», «D.D.Step», «Ortobi», «VI-GGA-MI», «Valex», «Alisa», «Dual», «Vitaliya», «Waldy», and others.

The store specializes in footwear for all seasons and weather conditions, offering solutions for active leisure, school, everyday wear, and more.

The store’s assortment includes:

• Children's and teenage shoes of various categories: from summer sandals to winter boots.

• Everyday shoes, sports models, seasonal options (winter, demi-season, summer footwear).

• Orthopedic shoes and models for correcting and supporting proper foot development in children.

• Footwear for different age groups and sizes, including for teenagers and adults with large shoe sizes.

All products are made from eco-friendly materials and meet quality standards accepted in both the Ukrainian and international markets.

Business Automation

To enhance operational efficiency and simplify management processes, «Potapky» has implemented the Torgsoft accounting program. This has helped optimize key business processes: inventory management, stock control, as well as sales management, customer relations, orders, stock, and accounting.

The Torgsoft program helped quickly and accurately track product availability, analyze demand, generate reports, and manage stock in real time. This minimizes the likelihood of unsellable items and ensures timely restocking, contributing to the store’s uninterrupted operation.

Thanks to this software solution, customers receive up-to-date information on product availability, current prices, and fast service.

Features of Retail Automation in the «Potapky» Shoe Store

1. Inventory Management. Real-time automated inventory management. The system logs all product arrival, sale, and movement transactions within the warehouse. Product availability data is accessible to both staff and customers.

2. Sales Management. Receipt generation is automated with fiscalization through an ECR (Electronic Cash Register). Torgsoft supports various payment methods, including cash, card payments, and cash-on-delivery.

3. CRM Integration. The accounting program tracks purchase history and segments the customer base for targeted promotions and mailings.

4. Order Management. Orders placed through the online store are automatically integrated into the accounting system, allowing managers to quickly process and update statuses.

5. Inventory Checks. Torgsoft facilitates inventory checks without interrupting store operations. Automatic comparison of actual stock levels with system data.

6. Marketplace Synchronization. Integration with marketplace platforms, including Rozetka and Prom.ua, allows for synchronization of product and order information across multiple sales channels simultaneously.

7. Discount and Promotion Management. The system allows for easy configuration of discounts, promotions, and bonus programs with the ability to apply discounts automatically at the point of sale.

8. Reporting. The system generates financial, inventory, and analytical reports on sales, expenses, and revenue for a specified period.

Managing items like children's and teenage shoes involves several specific nuances considered during the automation process:

• Wide size range

• Seasonality of products

• Models and categories

• Rapid change in assortment

• Orthopedic footwear requirements

Thanks to Torgsoft automation, «Potapky» provides customers with fast order processing. This significantly improves service quality and helps efficiently manage the assortment.