Ukrainian Retailers Association

How to launch an online store: practical tips from automation experts

The e-commerce market in Ukraine is growing rapidly, and an online store is no longer a luxury but a necessary sales channel. To make online sales efficient from day one, plan the key steps in advance. 

Torgsoft, the developer of accounting software for retail and an automation expert, shares hands-on experience for a fast start in online sales and for integrating accounting systems into an online store’s operations. 

Choose a platform aligned with your goals

Your online sales platform should match your business scale, budget, and design/feature requirements. Small companies can start with ready SaaS solutions that launch quickly and don’t require large development costs. 

One example is Torgsoft’s easy entry tool to e-commerce — TOM (Torgsoft Online Market). It’s a modern platform for creating an online store that fully integrates with the Torgsoft accounting program and lets entrepreneurs track orders and sell online right after launch. Unlike website builders, TOM is supported and maintained by a single developer — Torgsoft. 

As Torgsoft notes, if you aim to expand your customer base and increase sales, and if you want to manage offline and online sales in one system, you can’t do without an online store. 

The next steps focus on developing your own online store together with accounting automation.  

Synchronize inventory and sales

An online store is a complete business unit that requires reliable control of stock, prices, orders, and continuous customer work. Manual tracking of assortment and sales is hard, slow, and inefficient.

Out-of-date stock data can ruin the shopping experience and lead to customer loss. The optimal setup is automated accounting with real-time product updates. This reduces errors and speeds up order processing.

Such tasks are solved with automated solutions, including the Torgsoft accounting program. 

The software helps you:

• Automatically update product and stock information on the site.

• Ensure product availability at the right time.

• Prevent overstock and losses.

• Calculate profit and profitability, forecast demand, and plan purchases.

• Work fully with orders: record customer requests, purchase history, manage delivery, analyze sales, and more. 

If you launch your site on Torgsoft Online Market, product, price, and stock data will auto-update in the store. You can manage offline and online orders, customers, and sales in a single system. 

Set up convenient logistics

Delivery is one of the key drivers of customer loyalty. Plan integrations with courier services, pickup point selection, flexible delivery options, and clear order tracking. Your site should also support popular customer payment methods. 

With an online store on TOM, you can create Nova Poshta/Ukrposhta waybills and ship goods to customers directly within the Torgsoft interface without switching systems.

Plan your marketing strategy

Google and social media ads, email, Viber, SMS campaigns, content marketing, and loyalty programs all help attract and retain customers. It’s best when your site supports integrations with these services and customer information is always at your fingertips. 

In the Torgsoft accounting program, you can collect and analyze customer data to build audiences for future campaigns. These processes are interconnected and help the owner create targeted marketing activities.

Torgsoft Online Market, in particular, integrates with third-party marketing services: Google Analytics, Google Ads, Google Search Console, and Google Shopping to track site traffic and ads. You can also connect external scripts such as online chat and social feeds. 

After basic promotion, experts recommend gradually testing new marketing tools — for example, optimizing the site for AI Overview and Zero-click results formats.

Launching an online store is about a comprehensive system: platform, logistics, inventory, marketing, and automation. A well-planned start with the right tools will help you reach stable profit faster and deliver quality service to customers.

________________________________

In Torgsoft, features such as synchronization with Nova Poshta/Ukrposhta, mass SMS/Viber campaigns, or order and client tracking in CRM are configured separately after purchasing the main software license. 

TOM, as a fast-launch online store option, is purchased separately for the accounting program and is billed by subscription (maximum one year, minimum one month).