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Is your online store working effectively?

15.02.2019 15:49
Volodymyr Vytyshchenko
Volodymyr Vytyshchenko

Trade automation expert at Torgsoft

The Battle for Customers. How Service Quality Affects Your Profit?

The days when just having an online store attracted new customers are long gone. Nowadays, almost every business has an online platform, and it’s no longer a novelty.

In today's realities, a lot of effort is needed to ensure that the customer chooses your store. This is true for any niche. Due to the abundance of offers, customers are very strict about the quality of service and do not forgive even the smallest mistakes. Therefore, it is important to bring the service level to what the customer expects.

If the customer is satisfied, they will return to your online store or tell their friends and acquaintances about it. That is why you should primarily think about their loyalty and satisfaction.


The main problems of online-stores, which make customers unwilling to buy again, include:

  • the manager did not call back immediately after the order
  • payment confirmation by card took too long
  • the package was forgotten to be sent, address mix-ups
  • no updates on the parcel status

What Does Torgsoft Offer?

Many online-stores accept payments to cards. In this case the customer has to wait for confirmation, that their payment was successfully received on the card. Sometimes this slows down the process significantly.

How do your managers confirm payments for orders? Do they need to contact you, or do they have full access to your personal Privat24 account with all the financial transactions.

Neither of these is a good solution, unfortunately.

If you or your accountant personally confirms each payment, then your store is vulnerable. Situations, where the accountant is on a day off and the customer’s paid parcel won't be sent for another 1-2 days without payment confirmation, are unacceptable! Believe me, customers are not happy with such service, although they mostly stay silent.

But such customers will not return to your online-store!

On the other hand, giving managers full access to a personal account is a breach of all security principles and opens up opportunities for fraud.

We have a solution to this problem specifically for online-stores!

Bank statements for Privat24 accountsa useful tool for managers. They will be able to view and confirm payments, without leaving Torgsoft! At the same time you decide, what information the sellers can see: income or expenses. And most importantly: it is completely safe!

The second global problem of online-stores is the human factor.

No wonder everything is trying to be automated! It is very difficult for managers to keep a large amount of information in their heads:

  • they often mix up orders
  • forget delivery addresses
  • just do not send already paid purchases

The solution to this problem is very simple - minimize the human factor. Many online-store owners have already appreciated the benefits of the additional option of Synchronization with Nova Poshta. Thanks to this option it is much more convenient to send and track customer orders and everything can be done in the Torgsoft program. The program itself remembers the addresses of recipients, tracks parcel statuses, and forms TTNs. You can even set up automatic sending of the customer’s invoice number (with the activated option of Mass SMS and e-mail distribution).

Improve the level of your service now with us! For more detailed information, contact the order department .


Програма обліку товару | Торгсофт



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