Torgsoft Online Market: Features, Advantages, and Operating Conditions

Torgsoft Online Market Features

• Online store in 1 day. If product information is in the Torgsoft database, synchronization will take just a few minutes.
• Full accounting in the online store. In combination with the Torgsoft accounting software, you get a CRM system for managing trade — from production or ordering of goods to selling goods online.
• Automatic seamless synchronization without modifications and developers. To have products listed online, you only need the Torgsoft accounting program and the «Torgsoft Online Market» option. 
• Up-to-date information for offline and online sales: what is in stock — is also on display. Synchronization of prices, quantities, sizes, models, and many product characteristics with the online store. 
• SEO tools for Google search optimization: settings for automatic filling of titles and descriptions, a convenient block system for a blog, synchronization of all product card descriptions from Torgsoft — every word about your product will be visible to Google. 
• Indexing and analysis of search results. Google Analytics, Google Ads, Google Search Console, and Google Shopping can be easily connected to Torgsoft Online Market.
• User-friendly, lightweight, understandable, and customizable website design.
• Third-party script integration — Facebook, Instagram, Twitter feeds and posts, online chats for receiving orders on the website.
• Delivery form of goods Nova Poshta.
• Sale of fiscal goods — work with the fiscal register in Torgsoft.

Advantages of an online store created in Torgsoft Online Market

• Unmatched website speed — we optimized the page load speed to 2 seconds or less so that customers don't leave the online store.
• Close integration with Torgsoft: the functions that «are missing» in the online store are available in the accounting software.
• The online store is the property of the entrepreneur. The product database, hosting, domain, structure — everything belongs to the business owner. We support, assist, configure, and update.
• All work with products and orders is in one program — Torgsoft. There's no need to switch between systems: describe products, add photos, manage prices, and process orders directly in the accounting program.
• Instant order transfer to the accounting program: the order is entered into Torgsoft the moment the customer places it, allowing for a quick deal closure and customer retention.
• Work without product quantity restrictions: Torgsoft quickly synchronizes 100 or 100,000 products with the online store without additional fees.
• Regular updates and improvements upon request within the project's development framework.
• Single price — 29,900 UAH per year.
• 30-day demo version of the «Torgsoft Online Market» option to start working with an online store for free.

Checklist for creating online stores

Typically, the process of creating an online store begins with choosing a CRM system for the online store → creating technical specifications for the developer → selecting a design → waiting from two weeks to two to three months. 

Torgsoft isolates its clients from technical details and weeks of approvals.

✅ The Torgsoft Online Market platform — TOM is easy to use and meets 90% of e-commerce needs.

✅ There's no need to create technical specifications: TOM — is a ready-made solution for an online store.

✅ TOM's design is pleasant — nothing distracts the customer from making a purchase, it's universal — all elements are well thought out and in place, customizable — you can choose styling, color scheme, fonts, adjust buttons, and set up promotional banners.

The only thing left to do is:

1. Choose hosting — the place where your site will be hosted, and a domain — the name (address) of your site. We recommend ordering this service at ukraine.com.ua (we have been hosting with them for 10 years). Register the site only under the business owner's name. If you're unsure how to do this, technical specialists will help you order the domain and hosting under your name. 
2. Activate the «Torgsoft Online Market» option for free for 30 days or pay for TOM for a year.
3. Provide Torgsoft technical specialists access to the hosting and database to set up synchronization — we will deploy the infrastructure for you and conduct the first synchronization.
4. Set up payment methods. At the moment, Torgsoft Online Market is integrated with LiqPay.
5. Organize your database. The online store clearly displays the hierarchical structure of product categories in your accounting software, the quality of product card completion, and price consistency. Torgsoft technical support will help you organize categories, merge duplicate data, and create product groups for synchronization. Working directly with the product database and filling in the product cards remains the entrepreneur's responsibility. 

What's next? Marketing and CRM business processes for the online store

Working with an online store is comparable to working in a physical store, but:

• you are not tied to a specific location,
• your products are available to customers worldwide,
• there's no monthly rent for a physical space or utility expenses.

➡️ Promote your online store. Once the store is created and the products are displayed on the site, start promoting the online store to attract new customers. Classic promotion includes:

• social media marketing — creating business pages and setting up targeted ads,
• Google search ads,
• posting information about the store on aggregator sites and directories,
• publishing news about the online store in local media,
• mass SMS, Viber, or email mailings,
• SEO — search engine optimization.

➡️ Support the online store with stories and posts on social media. Move the posts you write into the online store — search engines better index sites with constantly updated content.

➡️ Process orders. When you receive an order, the main task is to quickly contact the customer and ship the product. 

➡️ Manage inventory with Torgsoft and the features of «Automatic stock calculation» and «Minimum stock levels» to ensure you have enough products to meet demand.

➡️ Research and optimize. Regularly analyze the performance of your online store using 50+ analyses and reports in Torgsoft. This could include A/B testing of sales techniques and product offers on the site, analyzing customer behavior, ABC and XYZ analysis to optimize working with the product range. 

➡️ Work with the best professionals. The convenience of an online store is that you can hire freelancers or contract marketing agencies for design and marketing tasks.

Torgsoft CRM — creating a database for an online store

Entrepreneurs with a CRM for an online store — Torgsoft can launch an online store on the TOM platform in one day.

Enter all product information into the Torgsoft accounting program so that you don't have to do double work — filling in products both in the program and on the site. This will allow you to synchronize the database with marketplaces in the future without routine work.

Torgsoft — is an accounting program and a customer relationship management system that helps store owners: 

• manage sales: track product turnover, customer relationships, and sales processes, and forecast demand,
• automate marketing: store customer information, family structure, preferences, manage mass mailings, analyze customer data, segment the customer list,
• provide high-quality customer service: track contacts, conduct surveys, notify about promotions and discounts,
• review data on the quantity, amounts, and frequency of purchases, and analyze information for making managerial decisions.

How much does it cost to develop an online store website?

The price is fixed, transparent, and affordable. We don't complicate the price list so that you can accurately calculate how much money you need to create your online store.

What is included in the service price?

1. Assistance with purchasing hosting and a domain*
2. Deployment of the online store.
3. Activation and configuration of TOM.
4. Basic CMS setup — content management system: store name, filling in prepared information about the store, configuring the basic color scheme.
5. Synchronization, training, creating a data exchange schedule.
6. Checking synchronization results, working with the product types tree to ensure categories are displayed correctly.
7. Data backup setup.
8. Installation and configuration of the payment system.
9. Three hours of technical support for additional technical work.
10. System updates, improvements, and refinements.

*Additional costs for you include payment for hosting and domain, as these services are purchased from official registrars in your name, and the price varies greatly depending on your preferences. For example, the site name «kidsway» in the .com.ua domain costs 480 UAH per year, kidsway.ua will cost 2,388 UAH per year, and the thematic kidsway.shop — 1,368 UAH per year.

How to test creating an online store for free? 

To start working with an online store for free, you need to:

• activate the TOM option in Torgsoft for 30 days,
• contact Torgsoft technical support to deploy the online store on a test domain and hosting.

Frequently Asked Questions

How to create an online store with Torgsoft?

To create an online store with Torgsoft, you need to purchase the additional Torgsoft Online Market option, have a license for the "Ultra" or "Terminal" accounting software, and correctly add products to the program’s database.

After basic setup, the system automatically synchronizes products, prices, and other details with the online store in real time.

Torgsoft specialists can launch the website within one day if the product catalog is already prepared in the accounting software.

Is it possible to test Torgsoft Online Market for free?

Yes, Torgsoft provides a 30-day demo version, allowing you to test the platform and set up your online store for free.

What are the advantages of an online store with Torgsoft?

An online store on Torgsoft offers high speed (always under 2 seconds per load), seamless integration with the accounting software, automatic synchronization of products, prices, and stock levels, order processing, and a user-friendly customizable design.

There are no limits on the number of products or images, and no sales commissions.

Can I customize the design of the online store in Torgsoft?

Yes, Torgsoft allows you to adjust the color scheme, fonts, buttons, and add promotional banners to the online store.

TOM developers assist in configuring the website template to match the user’s brand within the allowed parameters.

How does the fiscal goods system work in Torgsoft?

Torgsoft supports working with software-based ECRs, allowing the sale of fiscal goods in compliance with legal requirements.

Why isn’t TOM sold as a one-time product?

You receive not just a ready-made website but ongoing support at every stage of implementation. Torgsoft specialists handle the technical setup of product, price, and stock synchronization; train you to manage your product database to ensure the online store looks appealing and meets customer expectations; and assist in connecting external services, configuring design, and performing customizations.

Ultimately, you are paying for a “living system” that is continuously developed and supported by our team.