Configure the unique appearance of the check

In the Torgsoft software, you can customize the appearance of the sales receipt as a full-fledged advertising and informational tool. It is not just a list of goods and prices — it is another "touchpoint" with the customer in your marketing strategy.

What can be displayed on a sales receipt:

• Company logo — increases brand recognition.
• Slogan, mission, brand message — creates emotional engagement.
• QR code:
  • linking to your website, Google profile, or social media;
  • feedback form or customer survey;
  • personal discount or promo offer.
• Accumulated discounts, bonuses — encourage repeat purchases.
• Announcements about promotions — inform and attract attention.
• Code or coupon for the next purchase — build customer return habits.
• Store contacts, working hours, branch addresses — practical and useful.
• Call to action: “Follow us on Telegram”, “Leave a review”, “Recommend us”.

Important: fiscal receipts must not be altered

A fiscal receipt is a legal document strictly regulated by tax legislation. It is prohibited to change or add non-standard elements (e.g., logos or advertisements). All creative elements should be placed only on a non-fiscal (sales) receipt, printed separately — after or alongside the fiscal one.

Practices in other countries

In advanced retail systems in the USA, Canada, Japan, Italy, and South Korea:

• Sales receipts continue the marketing communication beyond the transaction.
• Stores include motivational messages, memes, personal notes, and birthday discounts.
• Dynamic QR codes are used — content changes based on current promotions.
• In Japan, it is common to rate the service directly on the receipt — the customer gives immediate feedback.

How to implement this in Torgsoft

• Torgsoft supports receipt printing on 57 mm or 80 mm width paper rolls.
• Templates can be created via the built-in editor or with the help of technical support.
• You can save the template as a standard layout for a retail chain.
• Printing can be done on a separate printer or together with the fiscal receipt.

Summary

A receipt is not the end of a sale, but the start of communication with the customer. A carefully designed receipt allows you to:

• turn a one-time buyer into a returning customer;
• increase brand awareness;
• boost repeat purchase conversion rates.

Contact Torgsoft technical support to create a custom receipt template tailored to your business needs.