Fidget children's chain of stores

Interview with the owner of the "Neposida" children's store chain — Olena Neposeda

How did the idea to open a children's store come about?

The idea appeared after our grandchildren were born. We realized that the selection of children's products in our city was very limited. The store name was invented together with our family. That’s how the “Neposida” chain of children’s stores was created.

What product range is available in your stores?

We offer a wide range: children’s clothing, footwear, diapers, hygiene products, water and food, strollers, children's furniture, bedding. We also offer educational toys and books for different age groups. The main suppliers are Ukrainian, Polish, and Turkish manufacturers. All products are certified and have passed sanitary inspection. We monitor storage conditions and shelf life. We work with trusted brands: Betis, Flexi, Overdo, Canpol, Pampers, Nestle, Adamex, "Agusha", "Shalunishka" and others.

What age group is your store targeted at?

Our products are intended for children from birth to school age.

What is the pricing policy of your chain?

The assortment is tailored to buyers with different income levels. We offer everyday items and gifts. A discount system is in place: after the first purchase, the customer receives a discount card. We also offer birthday discounts for children, seasonal sales, and promotions. The Torgsoft accounting software allows us to implement all these loyalty tools.

Why did you choose the Torgsoft program?

After opening the second store, we realized that it was impossible to manage inventory manually. We needed to see stock levels, profitability, and demand by product group. Before the implementation, these processes were mostly intuitive. Torgsoft simplified control and optimized staff operations. The program is convenient for entrepreneurs and fully meets the needs of retail trade in children's goods. In five years of use, we have never regretted our choice.

What marketing actions are you planning soon?

Promotion on the internet, in print media, on local television, distribution of flyers. Preparing for the new school year: forming a school assortment along with summer vacation goods.

Wishes for parents

Pay attention to your children and provide them with quality goods from the earliest years. Properly chosen clothing, shoes, and toys help form good habits and influence a child’s development.