How to help Ukraine during the war?

War is a test for society. During this period, people show their true selves. Ukrainians will remember the companies and businessmen who help Ukraine win the war and help people survive. Indifferent and pro-Russian companies will earn a bad reputation. Therefore, volunteering is beneficial for both the population and businesses. It is important that everyone does everything they can for Ukraine and its people.

How can a businessman help the army?

Financially.

There are funds for accumulating money for army needs. Such funds buy weapons, vehicles, protective equipment, clothing, and more for our defenders.
In the national currency, you can transfer funds to the following details:
Bank: National Bank of Ukraine
MFO 300001
Account No. UA843000010000000047330992708
EDRPOU code 00032106
Recipient: National Bank of Ukraine
For funds in USD:
BENEFICIARY: National Bank of Ukraine
BENEFICIARY BIC: NBUA UA UX
BENEFICIARY ADDRESS: 9 Instytutska St, Kyiv, 01601, Ukraine
ACCOUNT NUMBER: 400807238
BENEFICIARY BANK NAME: JP MORGAN CHASE BANK, New York
BENEFICIARY BANK BIC: CHASUS33
BENEFICIARY BANK ADDRESS: 383 Madison Avenue, New York, NY 10017, USA
PURPOSE OF PAYMENT: for crediting account 47330992708
You can also donate to the Ukrainian army through the "eSupport" card, on the "Diia" portal, and in "Privat24".

Technical means, transport, and household items

• The army needs batteries, chargers, building materials, flashlights, nails, axes, and thermal imagers. A businessman can buy these things himself or organize a collection among employees and store visitors.

• Vehicles are needed to transport materials and people: for evacuation, delivery of medicines, humanitarian aid, and more. Cars, minibuses, trucks, pickups, and SUVs are needed.
• Medicines. The list of necessary medicines can be clarified with volunteers in each specific case.
• Specialized devices: radios, drones, surveillance cameras, dosimeters.

Help can be non-material:

• Our defenders always need strong bulletproof vests. It is not necessary to buy them, 一 volunteers are interested in information about which country you can buy quality ones and how to deliver them to Ukraine.
• Blood donors are needed at all times.
• You can weave camouflage nets and "ghillie suits".

Camouflage nets are very much needed by the army, 一 they protect equipment, save defenders' lives, and help ambush the enemy. For their production, you need a net and fabric in dark shades of green, gray, and brown (khaki). The fabric is cut into strips 2-3 cm wide and 20-35 cm long and tightly tied to the net. It is important that the fabric is natural and that the net is not heavy. The base for the net can be obtained from volunteers. Nets can be woven anywhere: in the office, warehouse, store, or at employees' homes.

• Help the army with drones, 一 provide them to experienced pilots, or join the street patrols yourself.

In your message, specify: the city district where it is convenient to work, experience in piloting, drone type (if any), number of batteries, whether you served in the army and when, contact details.

• Help is needed in evacuating people: transporting, resettling, packing things, cooking, and more. To offer accommodation for displaced people, contact here.
• Do you know where to buy PD-1 VTOL, FURIYA A1SM, FOXTECH BABY SHARK VTOL 260, FOXTECH GREAT SHARK 330 VTOL, AUTEL EVO 2 ENTERPRISE, AUTEL EVO? 一 write here: @suchasnaarmiya

To make it convenient for entrepreneurs to help the army and civilians, Nova Poshta has launched the Humanitarian Poshta project, 一 the carrier transports humanitarian aid for territorial defense and charitable foundations of Ukraine for free.

Anyone can use the free delivery in all open NP branches, provided the package is humanitarian, 一 long-term food, medicines, personal hygiene products, and other items for defenders and people affected by the war.

How to help the civilian population?

As mentioned above, you can transport people to safe areas, resettle and feed them, provide essential items, but there are other ways to help.

• For children, you can organize activities and entertainment, 一 let the kids feel that life goes on.
• For adults 一 training, self-defense courses, shooting.
• Many need help with employment.
• Children and adults can be involved in helping animals affected by the war, left without owners, or lost.

• Refugees arrive in unfamiliar cities, so you can organize an information center and inform displaced people where to find medical care, education for children, where to rest or engage in sports.

How to help your own business?

The future of our country's economy depends on whether entrepreneurs survive this war and save their businesses. Therefore, it is necessary to engage in business for yourself and for the country. To do this, it is important to understand what people need most during the war. The business that shows flexibility will survive: people now need, for example, khaki fabric 一 volunteers buy it for camouflage nets. During the war, combine your regular products with more relevant ones or requalify your business to meet the needs of wartime.

What do people buy during the war?

• Food: demand for water, bread, cereals, canned food, salt, and sugar has increased
• Pet food: volunteers are massively buying food for shelters and pets left behind by their owners
• Weapons, bulletproof vests, spare parts
• Cleaning supplies: soap, antiseptics, wet wipes, laundry detergents
• Stationery. Schools are on vacation, and children are at home. They are scared, and parents try to entertain them, 一 buying craft kits, modeling clay, paper, pencils, markers
• People now need candles, flashlights, batteries, accumulators, matches, duct tape, backpacks, suitcases, and portable stoves for cooking in difficult conditions
• Medical supplies
• Textiles: underwear, thermal underwear, bedding sets, socks
• Electronics: electric kettles, chargers, tablets, inexpensive mobile phones

What products should absolutely not be distributed during the war?

• Clothing in khaki colors that can be mistaken for military 一 a civilian adult or child can be mistaken for a soldier and shot by both the enemy and their own.
• Fireworks, firecrackers, 一 the sound of such explosions can be mistaken for real ones, causing panic and additional stress in people.
• Anything related to the invaders: symbols, Russian-made goods, etc.

What services are relevant now?

People are now ordering taxis and private cars for transporting people, including to the border. The demand for renting housing in the western regions of Ukraine has increased, people visit catering establishments and order takeout food.
When running a business during the war, it is important not to cross the thin line of profit/humanity: do not unjustifiably raise prices for rent and essential items! This will not only harm people but also negatively affect the company's reputation. The war will end, but customers will have certain associations with a particular company or store, so it is also worth taking care of customer loyalty to your business during the war.

What should not be done during the war?

During the war, you should not disseminate information about the location and movements of Ukrainian troops, the location of missile or bomb strikes, and you should not film or photograph places where air defense systems have been activated. Also, do not spread speculation and unverified information that may be fake.

Cooperation with brands

During the war, businesses need mutual assistance:

• Help other brands and negotiate cooperation. Buy Ukrainian-made products and offer your products, including to volunteers.
• Arrange mutual advertising, 一 tell about other brands on social networks, websites, and let your business also be advertised.
• Do not be shy to talk about your good deeds. Volunteering is not shameful, tell people how your company helps the army, Ukraine, the civilian population, and animals during the war. Allow newspapers, magazines, websites, and influencers to write about your business and employees' volunteer work.

What should an entrepreneur do if there are military actions nearby?

If the business is located in an area of military action, it can be completely or partially moved to western Ukraine.
This can be done by owners and managers of private enterprises that produce essential goods. The government will help create conditions for work in the new location.
To move production to a new place, contact via the link.
How an employer should act during the war is written here.