10 tips for successful promotion on Instagram

In today's world, every second person has a social network page where they post interesting and important life moments. And each of us thinks about what great business opportunities social networks offer. However, developing an account is not as easy as it seems at first glance. You can sell anything you want on Instagram, from cosmetics to car parts. And the rules below will help you do just that.

Blog first

Everyone has long known: to start a business, you need initial capital. But when it comes to Instagram business, a well-developed and quite active account with several photos (at least 20) and real subscribers can serve as such.

It is ideal to publish no more than 1–2 posts per day for business accounts. This will help your page to be always active. You should take care of your account before you start selling anything on it.

Since everyone doesn't like it when we start imposing something explicitly, the account should be your blog to start with. Post posts with interesting information about your idea - they will help create a first impression of you, learn about your brand and product, so users can get to know you.

Instill confidence

To start making money on Instagram, your profile must inspire confidence. Fill out and design your profile with this in mind. In the description, write the most important things about your business, and the text should not be long. Also use links.
The posts should be made in such a way that they match the style of other publications in the profile, they should be neat and pleasing to your eye. Also, don't forget that they should catch the user's interest.
You can come up with your own hashtags for your company to communicate about you or your products.
Post testimonials from your customers, preferably with photos. Make friends with your subscribers. You can start by creating a promotion, for example, a subscriber gets a discount for a review or a mini gift.

Post content that is pleasing to see in the feed

Remember that we all like to look at something beautiful - take care of the quality of photo processing. It's worth paying attention to current trends. Also, add more live photos, the kind that ordinary users take and see from others. Such photos are more trustworthy and get good feedback in the form of likes. You can place a business card instead of a watermark on the photo, it is not difficult. Just when you take a photo of the product, put a business card next to it. So you will avoid plagiarism of your photos, and also a bonus will be that the buyer will remember your company.
Videos have brought Instagram incredible success. Videos used to be limited to 15-second intervals, but today they can be made up to 1 minute, take advantage of that. We all love to watch videos, but remember that videos are best posted before or after office hours because many users, due to office constraints, will never get around to watching the video, putting it off for later, which is likely to be forgotten.
It is also worth paying attention to the overall grid of posts, as this is what the user who visits your page sees first. Publish posts during the hottest time on Instagram, which is from 17.00 to 21.00.

Offer what others don't have

This is one of the sure ways to retain and interest potential subscribers, for example, you can announce promotions, contests or other favorable offers. Show examples of your work, talk about their unique properties or qualities - here you can have direct advertising, but it must be interesting. Think of an unusual concept of presentation, style, or make a video about your product. Even the most ordinary and unremarkable product is more interesting against the background of its analogues due to the original approach.

Communicate

Social media is a place where the distance from the stars to you shrinks, and you can, for example, write a comment or chat in messages. Customers would also like to communicate with the company as well. Answer their questions, tell them about the prices of products and services, give them service support.
Add a "contact" button. It will help other users call you, text you, or find directions to your company.
Subscribers will love it if you respond to their comments, even if they don't have a question and don't need an answer. Send an emoji or give them a like if they liked the comment - it's a small thing, but it's so nice.

The forbidden and inaccessible arouses more interest

You can show the customer how you work or how a product is made. This is all new to ordinary users, and they will be very interested to see it. You can also write a post about it. Do not forget about videos and online broadcasts, they will help to interest the audience. Subscribers feel that you are sharing something new with them, and this is very valuable.

Spread the word about new product launches online

This is a good way to draw customers' attention to the product. Share with them the creation of a new product, tell them what prompted its creation. Create a mystery and make customers expect more details. You can shoot stories with your new product or with a story about it. You can also add a link to your online store or a specific product in the stories.
Show fuzzy or painted photos of the novelty, or a part of it, for example, you can show a box of new perfume. Also in stories you can announce the release of a new post on the page or a video, thus creating intrigue and shifting the attention of subscribers to the novelty.

Create contests and giveaways

Subscribers will be happy to draw prizes or contests for reposting a post, this will give subscribers an additional reason to follow your posts. Instagram quests are a good way to entice users. A quest is a movement according to a pre-planned scenario. Nowadays, many brands create interesting online games for their subscribers. For a quest you need:

• Create profiles that create a pyramid structure
• They are linked by special links
• By selecting a particular answer, a person clicks on a link and goes to the next account, which also interacts with the script

Create games with prizes. Let your imagination run wild. Only you should realize that the prize should be somehow related to your business and the product you are selling.

Promote your account manually

You can use likes or comments left under other users' posts, subscriptions, hashtags. And also geotags are the specified location, which will help people who are near you or planning to travel to this place to find you.
For example, you can make a post like this: "The cake for @VikaIvanova is ready to be shipped. It is certain to please its owner with its taste!". These simple actions will make more people aware of you.

Think of others

Share thought-provoking content, make a smile appear on your subscriber's face. In order for your Instagram profile to be successful and visited, you need it to stand for something more than just advertising your products and services. For that, you need your own point of view to communicate to the world and your unique style. Publish things that will be of interest to you and your audience.

Write useful articles on the subject of your business. For example, if you are a stylist and offer your services, shoot photos with variants of simple bows that you can make yourself, and then post them gradually. Then your subscribers will be waiting for more new and interesting options. Lifehacks, tips or tasks - all this will interest your audience and talk about you as a professional in your business. You can also hold free webinars, where in addition to interesting information you can invite to your courses or advertise products.

You need not just to sell, but to give emotions - that's the most important thing to work for.

We talked about the rules of running a business Instagram account that you need to know to successfully promote your product online. They will help you expand your audience and increase your social media popularity.