Loyalty systems for second-hand stores

Promotions for second-hand goods

The success of second-hand stores is based on ongoing promotions. Their peculiarity is that the promotions are usually calculated for 4 weeks, which is the period of receipt of new goods.

The sales cycle is designed for 28 days, and a new delivery of goods begins after the previous one is completely sold out.

On the last day of the 28-day cycle, some second-hand store owners remove the old assortment from the store and bring in a new collection.

To sell as many items as possible, you need a system for automatically calculating discounts that will take into account all the nuances and attract customers throughout the month.

Accounting for discounts

Discounts are not only a powerful sales tool, but also an incentive for manipulation and fraud by sellers.

Discount manipulation schemes are common:

• Selling goods at full price during the promotion period - the difference goes into the seller's pocket.
• Substitution of price tags - a price tag with a high value is hung on a product with a low cost.
• 1+1= 3rd - to the seller: concealment of information about the complex conditions of the loyalty system, the seller takes the third promotional item for himself.
• Using customer bonuses for your own needs. If you have an accumulative or bonus system in your store and offer large discounts to VIP customers, a salesperson who knows the card barcode can misappropriate the bonuses without verifying the discount card via SMS.

To prevent all this from happening and the business owner does not have to sit as a supervisor at the outlet - it is enough to install the accounting system for second-hand Torgsoft. The program will make sure that the rules are strictly followed and that the seller fulfills his or her duties.

Calendar

The schedule of discounts in a second-hand store from the first day of sales of a new arrival may look like this:

• Day 1: new delivery + Promotion by check + discounts on a 5% discount card
• Day 2: new clothes + shoes + accessories + antiques + Check Promotion + discounts on a 5% discount card
• Day 3-5: update of the seasonal assortment + Promotion by check + discounts on a 5% discount card
• Day 6-7: "Happy Days": thematic days for a certain type of product with a 15% discount + Check Promotion + 3-10% discounts on the purchase
• Day 8, 9: 10% discount on all products + Happy Hours -30% or Promotion of the day
• Day 10-12: 25% discount + Happy Hours or Promotion of the Day
• Day 13-15: 30% discount + Happy Hours + special offer for a certain type of product 50%
• Day 16-18: 40% discount on everything + Happy Hours or Promotion of the Day
• Day 19-20: 50% off everything + Happy Hours
• Day 21, 22: 60% off all products
• Day 23, 24: 70% off all products
• Day 25, 26: 80% off everything
• Day 27: 90% off everything
• Day 28: VIP customers' time - the opportunity to make a purchase of UAH 1000 or more from 17:00 to 21:00 on the day of the new arrival, when the store is closed to other visitors.

Torgsoft automation experts say that it takes longer to come up with the terms of the promotion than to enter them into the Torgsoft accounting program for second-hand stores: it can be done in just a few minutes. After that, the program will monitor compliance with the terms of the promotion by sellers.

The discount calendar allows you to set a regular schedule for customers: they get used to the cycle and come to sales without reminders.

But retain the flexibility and ability to change the conditions in the discount calendar based on seasonality, expected revenue, and how the product is sold. With Torgsoft, you can monitor the results of the period and launch new offers if the revenue and payback of the supply does not meet your expectations.

Popular promotions for second-hand goods

Happy year

This is an additional discount for the entire assortment or a certain type of product, for example, +15% at a certain time of the day. As a rule, this is the time when the excitement in the store subsides.

Happy days

A themed day with an emphasis and increased assortment of a particular product category, such as teenage clothing or handbags. An all-day discount for the category, for example, -30%. It can be the 5th or 6th day of a new collection.

Promotion by check

It gives a discount of 5 to 15% on the next purchase, depending on the amount of the previous purchase. The same scheme can be implemented with the help of bonuses with an expiration date: after purchasing goods, cash equivalent bonuses are credited to the customer's balance, which will disappear, for example, after 7 days. This encourages customers to return for purchases as soon as possible - it's a shame when money is wasted.

Special offer

An additional discount to increase the attractiveness of a product. It is added to the current calendar discount and applies to one category: for example, outerwear or pants.

Time of VIP clients

Allow customers who are ready to spend a tidy sum on a new assortment to be the first to choose clothes: open sales for them from 16:00 to 21:00 in the evening before the first day of the new collection, when the store is closed to other customers.

1+1=3

This promotion increases the number of purchased items in the check at one time. If your store has a tendency for one customer to buy only one item, introduce the sale of goods in sets. Train sellers to actively offer customers bundles, and then motivate employees for successful sales by giving them additional bonuses. The 1+1=3 promotion is the equivalent of a 30% discount. Unlike the usual price concession, here you increase the turnover of goods. To increase the average check size, try the 2+1=4 combination.

The second product with a 50% discount

This type of promotion speeds up the sale of illiquid items: stale or seasonal goods.
Torgsoft has an analysis of stale goods that will help you choose items for a set at half price. The principle is simple: it's better to sell the goods at cost than to lose the money invested in their purchase.

All for 100 hryvnias

This promotion is applied by product type, for example, all sweaters are 100 UAH. Items with wear and tear are sent to this category. It is important to re-evaluate the goods and label them with new labels, otherwise dishonest buyers will quietly move more expensive items to the area where everything is sold for 100, and disputes will be inevitable.

All for 30 hryvnias

Leftover goods that are not sold in the new delivery cycle are sold at the lowest price. Discount the price if the delivery has fully paid for itself and covered the costs of running the business in this period.
Do not sell really good products at very low prices, otherwise you will "kill" further sales, because sophisticated customers will simply wait for discounts.

If you need more ideas, you can find them in our article "30 Promotions for Your Store"