St Nicholas Day is a good reason to organise in-store promotions to increase customer loyalty and, as a result, increase sales and get rid of stale goods in the warehouse.St Nicholas Day 2026 will be celebrated in Ukraine according to the new church calendar of the OCU - on 6 December instead of 19 December. Therefore, entrepreneurs should hurry up to prepare their store for the holiday in time.
Who should prepare?
Although traditionally "nikolaychyky" are intended for children, St Nicholas Day 2026 is worth using not only for sellers of children's goods. This marketing event is suitable for almost any retail business, including those selling household goods, creativity, handicrafts, hobbies and leisure, and various interesting trinkets.
Take a cue from large marketplaces like Rozetka, where sales are organised for almost any occasion.
Create promotions
Here, marketing activities are distributed depending on the format of trade. For an offline store, it is enough to print leaflets with promotional offers and install a banner at the entrance.
For an online store, you can plan more activities: launch advertising on Google and social networks, create a holiday banner on the website, and plan a mass mailing list for customers with promotional offers.
In both cases, an entrepreneur should prepare the assortment of their store for St Nicholas Day. Think about which products are better to combine into sets and which ones to sell independently.
Create a special promotion for St Nicholas Day that would attract both new and old customers to your store.
For example: "We give a -25% discount on the demi shoe collection for the second item in the check" or: "-35% off toys marked 'St Nicholas'".
Have a look at the advertising banners that famous brands have launched in the past.
Are you running out of ideas for your promotions? Check out our selection of 30 most popular promotions for your store.
In the "Marketing - Promotions" mode of the Torgsoft program, you can pre-configure promotions for the selected category of goods and set the period of their validity. It is possible to create various combinations of marketing activities with the parameters you need.
It is also easy to set up coupons or discount gift certificates in the Torgsoft programme to attract customers. You can actively distribute them to anyone who is looking for gifts. Coupons can be printed and handed out to customers at the entrance to the store. The value of coupons is in their limited use, which expire upon expiration.
The "gift certificate" is convenient because it can be easily placed under the pillow of the future owner, who can use it to buy the desired items.
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