What should be in the product card?
25.05.2023 18:14
A product card is a business card of a product, its identification code, which aims to attract the attention of the buyer and provide detailed information about the product.
If the product card is filled out correctly, the customer will have a minimum of questions and doubts; they will not call the manager or write to the chatbot; the work of salespeople will not be overloaded.
This is especially critical when an entrepreneur has large sales volumes and a wide range of products, or when he or she is physically unable to handle all customer requests. Whatever the case, a product card is the face of a product and a brand. Therefore, it is worth allocating time and resources to its creation.
What is a product card?
A product card is a form or template that contains information about a product - its characteristics, images, cost, terms of use, and other data that form the buyer's perception of the product.
According to Nielsen Norman Group research, people don't read the content in full, they only scan the page in search of the information they need. That's why your product form should be concise and catchy at the same time to grab the customer's attention.
A card is ideal when it tells the facts, encouraging the customer to buy the product. The mandatory design elements of a card are the product name, photo, price, and call to action, and they should be placed on the main screen of the card.
Attributes of a product card
Product name
It should identify the product and convey its essence in a concise form. People are used to reading information from left to right, so the best place to place the title on a product card is in the upper left or right corner. Product names should be created based on the keywords that your target audience enters in the search bar. Analyse the most popular queries in Google search and other services.
Depending on the category, you can add the following to the title: product type, brand or manufacturer, model or series.
Photo, video presentation
While the product name identifies the product and reveals its purpose, the image helps the buyer create an image of the item, a visual representation of its appearance. The best way to present a photo of a product is in the form of a gallery, where you can show it from different angles with the ability to zoom in. If the product is difficult to use or you want to show it in motion, create a video review of the product.
Product code
Each product should have a unique identifier or code that can be used for quick search and for internal accounting and warehouse management. This is usually a product article or serial number.
Description
The description of the product indicates the main functions, advantages, disadvantages, distinctive properties, purpose, and conditions of use. The description should be written in accordance with the SEO promotion strategy.
Characteristics
Product characteristics are a list of parameters such as size, colour, material, composition, functions, etc. Additional technical or functional characteristics of the product that may be useful to customers. It's better to separate the product description and its characteristics and modifications in the product card.
Price
Show the price of the product or the price range in which it is available in the product card. This way, you will immediately cut off the audience that is not your target by price segment. In addition, a noticeable price speeds up the process of choosing and buying a product. If you have a discount on a product, display it prominently and differently from the old price.
Modifications
Certain product categories have different variations: size chart (clothing), colour (phones), volume (cosmetics), design (phone cases or clothing). This helps users to get what suits them best. Place the modifications under the price, so the customer can see how the price changes depending on the chosen modification.
Manufacturer and country of origin
Enter the name of the company, manufacturer, or brand. Also, if it is important for you to note the origin of the product, specify the place or country of its production.
Availability
The card must contain up-to-date information about the availability of the product in the warehouse or its absence at the time of the search. If the product is out of stock, add an option to notify customers when it is back in stock.
Checkout terms and conditions
It is advisable to place the terms of delivery, return, and payment on the main screen next to the image, under the "Buy" button, or next to it. For example, on Rozetka, the buyer immediately sees that the product can be purchased on credit or by instalments. This speeds up the search for a product to suit the customer's needs.
Warranty
Specify the term and conditions of the warranty provided by the manufacturer or store.
Reviews or ratings
For many users, customer reviews and product ratings become a decisive criterion in making a purchase decision. However, before adding a block with reviews, provide customers with really high service and create such conditions for placing orders that customers have nothing to complain about in the reviews.
This is a general list of elements that can be included in a product card. Depending on your business area or customer needs, you can add other specific details for the convenience of customers.
Compare and favourites buttons
The "Compare" option is needed so that the buyer can choose a product among many similar ones with different characteristics. And the "Favourites" button helps you create lists of favourite products that may be of interest to the customer in the future. It is not necessary to visually highlight these features, you can depict them schematically, as Rozetka does.
Other additional options
You can also include other user-friendly features in the product card: screens with viewed products with similar characteristics, the ability to share a product review on social media, Google map, and other services.
How to optimise the description in the product card?
For better search engine optimisation of landing pages and to drive more traffic to your website, you should make sure that your product card contains the following elements: tags, Title, Description, HTML markup, Schema microdata. In particular, HTML markup will help you structure information and display it correctly on your website. Title is the main keyword that you use to promote your product. It will be seen by users in the search bar when they search for products.
How do I create a product card in the Torgsoft programme?
When goods arrive from a supplier to a store, they need to be posted, that is, their availability and quantity must be recorded. This can be done on a computer in exel, or you can immediately fill out product cards with the necessary parameters in the accounting program.
Filling out product cards in the Torgsoft programme does not take much time, since it automatically configures many characteristics, attributes and options that automate data entry.
In Torgsoft, you can fill in all the necessary data about the product to export this information to the online store and marketplaces.
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