The technical side of dropshipping: the accounting program and optimization of the online store
30.06.2023 15:04
As business volumes grow, it becomes increasingly difficult to manage an online store. Automation of dropshipping processes will help to systematise and facilitate the work of an entrepreneur, save time and money, and increase business productivity.
Let's consider the ways that help to optimise dropshipping processes.
1. Integration with e-commerce platforms
There are services that are designed specifically for dropshipping. We are talking about such foreign platforms as BigCommerce, Shopify, Magento, and WooCommerce. They offer ready-made plugins and settings for running a full-fledged trading business. However, these platforms are poorly adapted to the Ukrainian business context.
Therefore, to ensure uninterrupted data exchange with foreign platforms, you cannot do without an internal accounting programme. It will allow you to transfer products and other content to your Shopify store without losing important information. Make sure your accounting software is compatible with e-commerce services.
2. Integration with business services for online stores
Special plugins will help you to automatically import goods from suppliers to the dropshipping platform, update prices, track the availability of items on the website and warehouse of the entrepreneur. They can also integrate with payment gateways to process payments and other business tools.
For example, these services allow you to set an automatic markup for dropshipping products in hryvnias/dollars/euros or as a percentage. You won't have to do it manually when adding products to the catalogue. However, the use of such plugins alone will not help you to set up processes in a comprehensive manner.
3. CRM systems or accounting software
For the full and convenient management of dropshipping processes, programs that allow you to trade from a single accounting centre are suitable.
With their help, you can automatically synchronise orders between suppliers and your online store. In addition, the software can:
- Automatically send notifications about low stocks in the supplier's warehouse or about an additional order of goods,
- keep records of goods and suppliers,
- calculate the profit and expenses of the store,
- maintain customer databases,
- manage orders and customer contacts,
- plan marketing strategies, etc.
For Ukrainian businesses, this automation option is more acceptable, as it covers the basic needs of the owner without additional efforts and costs.
Which accounting programme to choose?
If you want to get a comprehensive tool for automating trade and accounting for goods, contact Torgsoft. With its help, you will get ready-made settings for your dropshipping business. The programme is suitable for retail and wholesale trade.
Torgsoft is a universal accounting program for online stores, kiosks, shops, retail chains, warehouses, and manufacturing facilities. The company provides accounting software, retail equipment and daily support for more than 120 types of business.
In particular, the Torgsoft programme helps sellers solve important issues of management and sales optimisation in dropshipping:
✅ Order and contact management. The built-in CRM system helps to streamline the processes of receiving goods from a supplier, posting them in the program, fixing prices and special offers, distributing products between points of sale, and selling goods. Entrepreneurs can track the status of orders, notify customers of delivery and other relevant information about purchases.
✅ Interaction with suppliers. Through the accounting program, you can easily contact suppliers, receive information from them about the availability of goods and price updates, as well as automatically transfer customer orders to them. This simplifies communication and ensures that the information on your website is up-to-date.
You can also keep records of suppliers and payments with them in the programme: enter bank account details, their location, contact information, set the amount of markup for the sale of goods.
✅ Payment processing. Integration of payment systems with your online store through the accounting program allows you to automatically process customer payments and notify them of the payment status, for example, via SMS, email, or Viber. This integration also allows you to automatically transfer payments directly to the supplier's account.
✅ Determining the terms of delivery of goods to the consumer. In the program, you can automatically configure the method of transporting orders available to the supplier - Nova Poshta, Ukrposhta, Meest Express, etc.
✅ Integration with business services and marketplaces. You can establish a partnership with any platform to increase sales and scale your dropshipping business: Rozetka, Prom.ua, connection to the software PTR, Google Drive, MEDoc, Binotel, Turbosms. For example, you can set up mass mailings to your customers by mail or messengers to notify them of promotions or sales in the store.
✅ Sales analytics and product range definition. The accounting program allows you to generate sales plans, analyse them using more than 50 reports and forms. This helps to determine the assortment of the store, profitable and unprofitable products, forecast customer demand, etc.
✅ Planning of marketing activities. With the help of the accounting program, dropshippers can plan promotions for different categories of customers, set discounts for selected product groups and their validity period.
In addition to the above, in the accounting program, sellers can set up export and import of data on goods, customers from different accounting systems, keep financial and accounting records, submit reports to the tax authorities, and carry out fiscal sales through the software PTR.
Legal regulation of dropshipping
Dropshipping is the same type of commercial activity as any other online business that is subject to the tax legislation of Ukraine. In particular, the activities of online stores are regulated by the following laws and regulations: Laws No. 675, No. 6134, No. 265/95, No. 2297, Procedure No. 833, and Regulation No. 103.
To sell online and accept cashless payments, an entrepreneur should register his or her online store as a sole proprietor of groups 2 and 3.
What do you need to create an online store?
If you are planning to launch an online store using the dropshipping scheme, use a ready-made solution for entrepreneurs - Torgsoft Online Market (TOM). This is a ready-made platform that combines the functions of an online store and an accounting application. To create an online store based on TOM, you need:
- CRM for an online store - Torgsoft Ultra or Terminal software.
- Additional option "Torgsoft Online Market".
- Hosting - a place for your website, and domain - the name of the site.
- Products in the Torgsoft database, with filled in characteristics: name, price, photos, description.
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