Where to post information about your business?

Placing information about your business on various platforms and channels will help you increase the visibility and recognition of your company on the internet and attract new customers. Which channels are desirable to be present, and where is it mandatory?

We have created a business guide-catalog that will help you choose the best platforms to place information about your products and services, increase customer loyalty and sales.

 Desirable

✓ Local Media

• Coverage of regional news, promotions, and issues about your business on websites that predominantly cover audiences from one region. 

• Publication of promotional articles will provide local coverage, increasing interest in local services.

✓ Specialized forums and communities (forums on professional topics, communities on social networks, for example, on Twitter). 

• They unite professionals or enthusiasts from different fields. People usually communicate in an informal tone on various topics, so these platforms can be useful for companies that can offer specific solutions to the audience.

• The presence of an audience with specific interests and requests, the possibility of direct interaction with customers.

✓ Guest posts on blogs related to your field of activity

• They help to reach the company's potential audience through access to someone else's audience. 

• How to do? type posts that do not directly advertise the product but are a source of unique and useful information and can "catch" the triggers of your target audience work well. 

✓ Webinars and online courses 

• An additional platform for placing information about the company on a paid basis. 

• Collaboration with educational platforms: you choose popular educational online channels on your topic, order a webinar or a series of courses from bloggers, they cover the problems of certain social groups and the advantages of your product that help solve them.   

• Creating your courses: your company independently conducts online courses, telling the audience how to use your product or service. 

• All this increases trust in your brand, demonstrating your expertise. 

 Recommended

✓ Marketplaces and price aggregators

• Placing products on popular platforms like Rozetka, Prom.ua, Hotline will give you access to a wide audience. 

• Marketplaces provide ready-made solutions for selling products and promoting brands. They unite thousands of sellers and buyers in one place, making it easier for buyers to find the necessary products. 

• No need to develop your website for sales.

✓ Local media and PR campaigns

• Publishing articles on popular platforms can increase your business rating and authority among customers. It also contributes to increasing brand recognition.

• You can place publications about your store or company on external websites related to your business. For example, if your audience is mothers aged 25+, it is advisable to place useful native or commercial articles with mentions about you on resources like Joy-pup, tsn.ua, childdevelop.ua, etc. Where your potential target audience might be. 

• Working with the media also requires monitoring mentions of your brand on the internet and promptly responding to negative comments.

✓ SEO and content marketing

• Running a blog on your website, creating relevant, optimized content contributes to increasing the site's positions in search engines, attracting organic traffic without additional investments.

• Build your website's link mass from links from authoritative resources.

✓ Influencer marketing

• Collaboration with popular bloggers and opinion leaders can provide access to a large and engaged audience, increasing trust in the brand.

✓ Review and feedback platforms (google map)

• Generating positive reviews on independent platforms with your store's location can reach new users unfamiliar with your brand, increase trust in you, and customer loyalty.

 Mandatory

✓ Own website or online store

• A business website with detailed information about products/services is a mandatory condition for successful brand promotion and increasing sales. 

• Since most people have access to the internet, they search for information about products or brands this way. Then they go to the physical space at the address indicated on this site.

• The website can become the central hub for all information about your business, from the product range to payment and delivery terms. 

• You can fully control the content that will be posted on your website.

• Torgsoft users can deploy an online store in 1 day using the "Torgsoft Online Market" option

Torgsoft Online Market (TOM) — is a modern platform for creating an online store that fully integrates with the Torgsoft accounting software and allows entrepreneurs to sell products online immediately after launching the website. If you already have a product database in Torgsoft, connecting TOM takes one day and requires no extra effort: the catalog automatically synchronizes with your online store, and all data updates synchronously. 

Unlike standalone sites on builders, TOM is part of the unified Torgsoft ecosystem, created specifically for retail automation, making the launch of online sales fast, convenient, and profitable.

✓ Social networks

• Social networks such as Facebook, Instagram can become a showcase for your products or services, from where customers will learn about you, the latest updates, new assortment, etc. From social networks, people can go to your website and order products directly on it. 

• Platforms like LinkedIn, Twitter, Pinterest encourage subscribers to share useful information.

✓ Google My Business

• Google My Business is a free service from Google designed to increase the company's visibility in the search engine and on Google Maps. It is truly a must-have for companies that offer products or services in a specific region. 

• The service allows entrepreneurs to create and manage their profile, post information about their activities, improve interaction with customers, increase loyalty, and attract new users who will find the company through search or Google Maps.

✓ E-mail marketing

• Newsletters with news, promotions, useful information help establish direct contact with customers. 

• Personalized offers in letters captivate customers, increase trust in the company, and purchase motivation.

What should you not forget before placing in catalogs?

• Before placing information about your company in catalogs, you need to prepare a logo that is the same for all platforms and recognizable. 

• decide on the brand spelling (for example, whether it will be L'Oreal, loreal, LoReal, or L'Oreal),

• specify a phone number that will definitely work, preferably with Viber, so that it is not the personal number of the owner or one of the employees.

• decide on the spelling of the brand or store name in Latin, register it on social networks, and only then distribute it in catalogs. 

Summary and list of services

Social networks

1.  Facebook → https://www.facebook.com/ → Communication with the audience and promotion of products and services.

2.  Instagram → https://www.instagram.com/ → Visual representation of the business and attracting a young audience.

3.  Threads → https://www.threads.net/ → Quick communication with clients through short messages.

4.  LinkedIn → https://www.linkedin.com/login → Professional networking and employee search.

5.  TikTok → https://www.tiktok.com/ → Creative content to attract a young audience.

6.  Reddit → https://www.reddit.com/ → Exchange of experience and promotion of products through specialized subreddits.

7.  Twitter → https://x.com/ → Quick distribution of news and interaction with the audience.

8.  Pinterest → https://www.pinterest.com/ → Visual representation of products and ideas.

9.  Snapchat → https://www.snapchat.com/ → Quick engagement of the young audience through short videos.

10.  Bluesky → https://blueskyweb.xyz/ → Short messages and exchange of opinions.

11.  Mastodon → https://joinmastodon.org/ → Alternative platform for microblogging.

12.  Tumblr → https://www.tumblr.com/ → Blogging and sharing creative content.

Messengers and communication platforms

1.  WhatsApp Business → https://www.whatsapp.com/business/ → Communication with clients and order processing.

2.  Telegram → https://telegram.org/ → Communication with clients and marketing through channels. We recommend avoiding using this platform due to its Russian origin and connections with a terrorist country.

3.  Viber → https://www.viber.com/ → Marketing through groups and channels.

4.  Twitch → https://www.twitch.tv/ → Video streaming platform and audience interaction.

5.  Discord → https://discord.com/ → Communication and creating interest-based communities.

Video hosting and presentations

1.  YouTube → https://studio .youtube.com/ → Video marketing and education through videos.

2.  Slideshare → https://www.slideshare.net/ → Publishing presentations and sharing knowledge.

3.  Vimeo → https://vimeo.com/ → Platform for creating, managing, and sharing videos. 

4.  Dailymotion → https://about.dailymotion.com/en/ → Streaming video service.

Blogs and articles

1.  Quora → https://www.quora.com/ → Exchange of knowledge and expert answers.

2.  Medium → https://medium.com/ → Publishing articles and sharing experience.

3.  Substack → https://substack.com/ → Creating subscription newsletters and publishing articles.

4.  Blogger → https://www.blogger.com/ → Blogging and sharing experience.

5.  Flipboard → https://flipboard.com/ → Personalized magazine that unites authors and publishers from all over the world, collecting content from various sources, creating your magazines.

Business directories and catalogs

1.  UA-Region → https://www.ua-region.com.ua/ → Search for companies and enterprises.

2.  Golden Pages → https://goldenpages.rv.ua/ → Search for companies and enterprises.

3.  Mapia → https://mapia.ua/ → Search for companies and enterprises on the map.

4.  Foursquare → https://foursquare.com/ → Search for local businesses and reviews.

5.  Meta Directory → https://dir.meta.ua/ → Search for companies and enterprises.

6.  UB Catalog → https://catalog.ub.ua/ → Search for companies and enterprises.

7.  Prospravu → https://prospravu.com/users/ → Search for companies and enterprises.

8.  Ukrbiz → https://ukrbiz.info/ua/compare.php → Search for companies and enterprises.

9.  Business Guide → https://business-guide.com.ua/ → Search for companies and enterprises.

10.  Top20 → https://top20.ua/ → Search for companies and enterprises and reviews.

11.  Ratelist → https://ratelist.top/ → Search for companies and enterprises and reviews.

Freelance platforms and ratings

1.  Freelancehunt → https://freelancehunt.com/ → Search for freelancers and provide freelance services.

2.  Clutch → https://clutch.co/ → Search for B2B partners and company ratings.

3.  Trustpilot → https://business.trustpilot.com/ → Increasing trust in the company through customer reviews.

Online catalogs and marketplaces

1.  OLX → https://www.olx.ua/ → Selling goods and services through online ads.

2.  Prom.ua → https://prom.ua/ → Selling goods and services online.

3.  Bigl.ua → https://bigl.ua/ → Selling goods and services online.

4.  Prozorro Market → https://zakupivli.pro/ecatalog/gov/list → Selling goods and services for government institutions.

5.  Rozetka → https://rozetka.com.ua/ → Selling goods and services online, a large Ukrainian marketplace.

6.  Zakupka → https://zakupka.com/uk/ → Selling goods and services online.

7.  Etsy → https://www.etsy.com/ → Selling handmade goods and unique products.

Other resources

1.  Google Business → https://www.google.com/business/manage.html → Managing business information on the internet and increasing visibility in Google search.

2.  Hotline → https://hotline.ua/ → Promoting products through price comparisons.

3.  EK.ua → https://ek.ua/ → Promoting products through price comparisons.

4.  I.ua Catalog → https://catalog.i.ua/catalog/ → Search for companies and enterprises.

5.  PrivatBank, "Hello" service → Automated advertising of goods and services.

6.  Work.ua → https://www.work.ua/ → Job search and posting vacancies.

7.  Robota.ua → https://www.robota.ua/ → Job search and posting vacancies.

8.  Neorabote.net → < span data-mce-mark="1">https://neorabote.net/ → Reviews about work. Blacklist of employers.

9.  Vnutri.org → https://www.vnutri.org/ →  Reviews about employers.

10.  Otzyvua.net → https://www.otzyvua.net/uk/ → Reviews about products and services.

11.  Orgpage → https://orgpage.com.ua/ → Directory of Ukrainian companies, promotional articles.

12.  Wellfound → https://wellfound.com/ → Catalog of vacancies in the USA. 

13.  Flickr → https://www.flickr.com/ → Photo bank, community for photography enthusiasts.