Bluesky

 Bluesky (https://bsky.app/)

Created in 2021, registered in the USA. The main goal is microblogging.

Purpose: short messages, sharing thoughts.

Types of publications: texts, photos, videos.

Style and frequency: concise posts, several times a day.

What is Bluesky?

Bluesky is a new social network created by former Twitter CEO Jack Dorsey. It operates on the principle of decentralization, meaning no one has full control over the platform.  It was created by former Twitter CEO Jack Dorsey. 

Many Ukrainian users have switched to Bluesky due to issues on Twitter such as shadow bans, technical errors, and control by Elon Musk. 

Bluesky allows users to post text messages up to 300 characters, share images, repost content from other users, create their own feeds for personalized viewing, send private messages, and use custom domains.

Why is Bluesky interesting for Ukrainian businesses?

Bluesky is rapidly gaining popularity. As of July 2024, the number of Bluesky social network users has exceeded 5.9 million. This is a great opportunity for entrepreneurs to attract a new audience and promote their business on a new social network.

How to use Bluesky to promote your business?

1. Create an account

• Go to the site bsky.app.

• Register using an invitation code.

• Complete your profile: add a photo, description, contact details.

2. Share expert knowledge

• Post useful tips in your field.

• Be the first to share important information.

3. Engage the audience

• Interact with subscribers, respond to comments.

• Create polls and encourage discussions.

4. Use custom domains

• Use your own domain as your username for a professional look (e.g., @yourbusiness.com).

5. Create niche communities

• Find or create groups interested in your topic.

• Share special offers and news with your audience.

6. Less advertising, more interaction

• Instead of direct advertising posts, focus on useful content and dialogue with the audience.

The advantage of Bluesky is that the number of users is still small, so with quality content, there is an opportunity to quickly find loyal subscribers and build a supportive audience.

In the style of Bluesky, users often hide behind nicknames, which allows them to more easily express their opinions. This often leads to sharp statements and public irritation. 

At the same time, the community actively supports openness, honesty, and strong civic positions, as well as content in Ukrainian.