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Dailymotion

25.07.2024 15:00
Volodymyr Vytyshchenko
Volodymyr Vytyshchenko

Trade automation expert at Torgsoft

 Dailymotion → https://www.dailymotion.com/us

Founded in France in 2005. Registered in Paris. Main goal: video sharing. 

Dailymotion is a French video platform that allows users to upload, view, and share videos. The platform is one of the leading video hosting sites in the world and offers consumers, including entrepreneurs, a variety of features to promote and present their ideas or products. 

Purpose: The main goal of Dailymotion is to provide users with the ability to easily upload, view, and share videos, support creativity, and provide opportunities for content monetization.

Dailymotion Page

Types and formats of publications 

  • Videos: you can upload videos of various lengths and topics, from short promotional clips to long webinars and presentations.

  • Live broadcasts: an ideal tool for hosting webinars, presentations, and other online events in real-time.

  • Playlists allow you to combine content on a specific topic or project.

  • Channels, where you can publish all your videos and organize them by categories.

Style and frequency: a maximum of two hours of video daily.

Dailymotion capabilities

1. Video publication: Dailymotion has millions of active users worldwide, allowing you to reach a broad audience and attract new customers, including from other countries.

2. Branding: you can customize your video channel and player by adding logos, colors, and other brand elements. This helps create a recognizable image for your company.

3. Content monetization: Dailymotion offers opportunities for video monetization through advertising. This allows you to earn income from your content.

4. Analytics: the platform provides detailed analytics on views, engagement, and viewer demographics. This helps you better understand your audience and optimize your content according to their needs.

5. Promotion: Dailymotion allows companies to place and promote advertisements on its platform as well as on other video platforms.

How to use Dailymotion?

1. Account creation. Register for free or choose a paid plan with additional features, such as more storage space and access to advanced analytics tools.

2. Video upload. Upload your videos to your channel, add a title, description, tags, and set privacy settings. 

3. Editing and customization. You can trim videos, add subtitles, and customize the appearance of the video player to match your brand.

4. Distribution and promotion: your videos can be embedded on websites, shared on social media, or sent via email. 

Dailymotion opportunities for Ukrainian entrepreneurs

  • Video reviews and critiques. For example, an electronics store can create video reviews of new gadgets and technologies, helping potential buyers make choices and stimulating sales.

  • Educational videos and webinars. A Ukrainian educational platform can use Dailymotion to post and promote educational videos and webinars for students, pupils, and teachers.

  • Cultural and artistic projects. Cultural organizations can post video recordings and live broadcasts of performances, tours, concerts, or artistic performances. This will help expand the audience and popularize art. 

  • Marketing campaigns. A clothing manufacturer can create and publish promotional videos showcasing new collections, design details, and material quality. 

  • Content monetization. Ukrainian bloggers, handmade artisans, craft producers, and trainers can monetize their video content through Dailymotion. 

For example, a fitness trainer can sell training video courses, earning income from their subscribers. Or a producer of Carpathian shepherd's coats can popularize ancient crafts and Ukrainian traditions by posting unique commercial content.  


Програма обліку товару | Торгсофт



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