Discord

 Discord (https://discord.com/) 

Created in 2015, registered in the USA. It is a platform for voice, video, and text communication, initially oriented towards gamers but now popular among various interest communities.

Purpose

Discord is perfect for creating and maintaining communities around your business. You can create servers for communicating with customers, hosting webinars, online events, and providing user support.

Types of Publications

• Text Messages: discussions, announcements, news, file sharing, and links.

• Voice and Video Calls: for voice communication, hosting online events, and webinars.

• Live Streams: product demonstrations, training sessions, and Q&A sessions.

Style and Frequency

• Regular Communication: keep the server active, create new discussion topics, answer questions, and provide useful information.

• Engaging the Audience: interaction with the audience should be interactive and interesting.

Recommendations

1. Active Moderation: maintain order in the community, follow the rules, and ensure a friendly atmosphere. For example, if you have a customer support server, it is important to respond to questions quickly.

2. Interactivity: create polls, discussions, and engage the audience in interaction. During webinars, ask listeners questions, invite them to share their thoughts and experiences.

3. Exclusive Content: offer your subscribers content that is only available on your Discord server. For example, publish insider information or provide access to closed sessions.

4. Regular Events: host regular events such as webinars, Q&A sessions, and contests. For example, weekly Q&A sessions can help attract new participants.

5. Integration with Other Platforms: use bots to automate processes, connect with other social networks and payment systems. For example, integrate Discord with Facebook or Twitter to automatically share news.

Which Types of Businesses are Suitable for Discord

• Technical Support: companies that provide technical support can create a server for communicating with customers.

• Education and Training: schools, courses, and tutors can use Discord for online lessons and webinars.

• Online Stores: stores can create communities for their customers, discuss products, and answer questions.

• Creative Industries: artists, designers, and musicians can communicate with fans, discuss projects, and share news.

Discord is popular among young audiences, especially gamers, IT specialists, creative professionals, and students. However, more and more different communities are using this platform for their needs.

How to Start a Business Account on Discord

1. Create a Server

The first step to running a business on Discord is creating a server. Servers are the main communities on Discord where you will communicate with customers and partners.

1. Download and install the Discord app on your computer or mobile device.

2. Register or log into your account.

3. Click the "+" icon in the left panel of the app to create a new server.

4. Choose the "Create a Server" option.

5. Give your server a name, upload a profile picture, and choose a region.

2. Set Up Your Server

After creating the server, you need to set it up for efficient operation.

1. Create Channels:

• Text Channels: for discussions, announcements, news, file sharing, and links. For example, you can create channels like "News," "Product Discussions," "Support."
• Voice Channels: for voice communication, online events, and webinars. For example, channels like "Meetings," "Webinars."
• Video Channels: for video conferences and live streams.

2. Create Roles and Assign Permissions:

• Set roles for administrators, moderators, and participants. This will help you control who can do what on the server.

3. Invite Participants:

• You can create a personalized invitation to invite customers, partners, or employees to join your server.

3. Create a Content Plan

To successfully run a business on Discord, it is important to have a clear content plan.

1. Set Goals: What do you want to achieve with your server? For example, improve customer support, increase loyalty, and boost sales.

2. Create a Schedule: Plan when and what content you will publish. Regular updates will help keep the server active.

3. Diverse Content: Publish news, announcements, educational materials, host webinars, and Q&A sessions.

4. Engage Your Audience

1. Active Communication: Regularly answer questions, maintain discussions, and organize events.

2. Exclusive Content: Offer special deals, access to closed sessions, or insider information to your server participants.

3. Interactive Events: Conduct polls, contests, and giveaways.

Discord is a platform that offers many possibilities for communication and community organization, and its core features are free. You can create an unlimited number of servers, allowing you to set up a space for discussions, collaboration, and customer support. Text, voice, and video channels make it easy to communicate with your audience, share information, and hold meetings.

Additionally, users can send files, photos, and videos in text channels for free. This simplifies the exchange of documents and materials between participants. Basic bots and integrations, which are also free, can be used to automate various processes.

If you need additional features, Discord offers a paid subscription called Discord Nitro. This subscription provides access to improved video quality – up to 4K and 60 frames per second, which can be useful for professional video conferences and streams. The subscription also allows sending files up to 500 MB, which is significantly more than the standard limit in the free version.