Pinterest

 Pinterest (https://www.pinterest.com/)

Founded in 2010, registered in the USA. Main purpose – image sharing.

Purpose: visual presentation of products, ideas, inspiration.

Types of posts: images, photos, infographics.

Style and frequency: visually appealing posts daily or several times a week.

Pinterest – is a platform for image sharing, created in 2010 in the USA. It allows users to share photos, images, and infographics.

What is Pinterest?

Pinterest – is a social network where you can share and save images on thematic boards. People use Pinterest to find ideas for interiors, fashion, cooking, and many other things. It is a platform with over 450 million active users, helping to visually represent your business.

Why is Pinterest useful for business?

Pinterest – is a place where people look for inspiration and ideas, making it perfect for business, especially for retail, wholesale, and retail trade:

1. Large audience. Pinterest has millions of users worldwide. On smartphones sold in Ukraine, the Pinterest app is often pre-installed by default.

2. Visual content. People love beautiful images, and Pinterest is just for that.

3. Easy search. Users easily find what they are looking for thanks to keywords and hashtags.

4. SEO promotion. Pins are well indexed by search engines, increasing your traffic.

How to create a business account on Pinterest

1. Registration. Go to Pinterest for Business. Enter your email, password, and age.

2. Fill in the information. Add your company name, website, region, and language.

3. Describe your business. Indicate the type of activity, such as "clothing store" or "wholesale toy seller".

4. Advertising. You can set up advertising right away or later.

Strategies for using Pinterest for business: practical examples

Retail and retail trade

• Clothing store. Create boards with different styles, season trends, or wardrobe ideas. For example, make a board "Summer Dresses 2024" and add photos of your products with a link to the order site.

• Decor shop. Add pins with photos of interior products, such as "Ideas for a cozy home" with your products and links to the pages for purchase.

Wholesale trade

• Stationery supplier. Create a board "School Supplies Wholesale" with product photos and information about wholesale discounts.

• Furniture seller. Add pins with photos of furniture for offices or hotels, with a link to the page for wholesale purchase inquiries.

Key nuances of using Pinterest 

1. Regular posting. Add new pins daily or several times a week so that your followers see fresh content.

2. Quality images. Use bright and attractive photos. For optimal display of images on Pinterest, it is recommended to use the following sizes: for pins — 1000x1500 pixels (2:3), 1000x1000 pixels (1:1) or 1000x2100 pixels (1:2.1); for profile covers — 800x450 pixels; for collection covers — 222x150 pixels.

3. Description and keywords. Use relevant keywords in the descriptions of pins and boards so that users can easily find your content.

4. Group boards. Collaborate with other users to create joint boards and expand the audience.

Pinterest tools for business promotion

1. Rich Pins. These pins automatically add detailed information from your site to the pins, such as prices, product descriptions, and purchase links.

2. Pinterest Advertising. Launch paid campaigns to increase the visibility of your pins. Set targeting by age, gender, region, and interests.

3. Pinterest Analytics. Track the effectiveness of your pins, the number of views, saves, and other metrics.

Pinterest – is a powerful tool for visually promoting your business. By using the right strategies and tools, you can attract new customers, increase traffic to the site, and boost sales. 

How to sell on Pinterest: an action plan for successful promotion