Rozetka

 Rozetka (https://rozetka.com.ua/) 

Founded in 2005 in Kyiv. The main goal is e-commerce. 

Purpose: search, sale of goods and services

Types and formats of publications: product cards, promo pages, ads, banners, articles 

Rozetka is one of the largest and most well-known online platforms for selling goods in Ukraine. Initially, it operated as a specialized online store for selling computer equipment and electronics. However, over time, the platform has evolved into a universal marketplace offering products in almost all categories — from clothing and cosmetics to food and furniture. 

Rozetka offers around 4 million products, and the company's website is visited by 2.5 million users daily. The retailer provides competitive conditions for the development of small and medium-sized retail businesses on the platform. 

What is needed to start a partnership with Rozetka?

To start selling on Rozetka, a seller needs to: 

1. Register their business on the marketplace by filling out and submitting an application for partnership. 

2. Prepare a file-catalog of products in XML format, including detailed descriptions and high-quality images of the products, according to the platform's requirements. Some products require quality certificates.

3. Sign a contract and pay the necessary platform fees. The commission for selling goods ranges from 2% to 20%, depending on the category. The cost of renting "space" on the marketplace starts at 120 UAH/month, depending on the category, number of products, and cooperation model.

Rozetka's requirements for the price catalog of goods

• After registration, the seller should prepare a database of products for further placement on Rozetka. 

• A price list of goods in XML (YML) format should be created, specifying the required category.

• The seller's catalog should include the price, availability in stock, quantity, name, detailed description, photos, specifications, unique identifier, product category, and more.

• The product description should include all characteristics, benefits, and possible usage scenarios.

Detailed conditions for placing certain categories of goods can be found here. 

How can Rozetka be useful for Ukrainian entrepreneurs?

1. Wide access to an audience. Listing products on Rozetka allows entrepreneurs to reach a significant number of potential customers, which is especially important for small and medium-sized businesses just starting out.

2. Market expansion. The platform allows selling goods not only in the business's region but throughout Ukraine, opening new growth opportunities.

3. Brand support. Being present on Rozetka can increase brand recognition and create a positive image, which is particularly important for new companies.

4. Cost optimization. Using an already established platform instead of creating a standalone online store allows entrepreneurs to save significantly on development, website maintenance, and marketing costs. 

5. A wide range of promotion tools. The platform provides ready-made solutions for creating promotional mailings, customer promotions, placing paid ads, etc. 

6. Possible integration of the seller's store on Rozetka with their own order management system via API. 

7. Flexible business models. Sellers can list and sell products under their own name, paying a commission to the platform, or work under the marketplace model: selling their products to Rozetka and receiving a fixed price.

8. User-friendly interface. The platform provides an easy-to-understand interface for both buyers and sellers, simplifying the process of adding products and managing sales.

9. Analytics tools. Rozetka offers partners tools for tracking sales, analyzing demand, and understanding customer behavior, enabling optimization of business strategy.

10. Own logistics. The marketplace collaborates with leading logistics companies and has its own order pickup points, ensuring fast and reliable delivery of goods across Ukraine.

Terms of cooperation

Rozetka offers various cooperation models for businesses, depending on their needs and sales volumes:

• Sales commission: the platform charges from 2% to 20% of the value of each sold product and refunds money if the product is returned by the buyer. 

• Subscription fee: the fixed subscription fee for using the platform starts at 120 UAH per month and covers the costs of maintaining and developing the service.