Tumblr

 Tumblr (https://www.tumblr.com/)

Founded in 2007, registered in the USA. Main purpose – blogging platform.

Purpose: blogging, sharing creative content.

Types of posts: texts, photos, videos.

Style and frequency: creative posts, daily or several times a week.

Formats: posts, blogs.

Tumblr (pronounced as "tumblr") has over 549 million blogs and about 312 million monthly visits. On Tumblr, you can run personal or business blogs, share photos and videos, and interact with other users.

Tumblr for business: everything you need to know

Tumblr is not always mentioned when it comes to social media marketing or creating your own online page. However, this platform can be useful for businesses that want to attract a young audience through creative and visual content. 

After registration, a user creates a primary blog, with the possibility of adding additional blogs. The dashboard contains buttons for viewing popular posts, private messages, chat, notifications, and creating new posts.

Types of posts on Tumblr

• Text: share short or long texts.

• Quotes: post quotes from famous people or books.

• Chat: post conversations formatted as chat.

• Links: share links.

• Photos: upload and organize images.

• Videos: embed or upload videos.

• Audio: share music or podcasts.

Posts can be published immediately, postponed, scheduled, saved as drafts, or published privately.

As you can see, Tumblr offers many features for running a professional blog. This platform is suitable for those who do not want to create their own website but need various publication formats to advertise their products.

Advantages and disadvantages of using Tumblr for business

• Young audience aged 14 to 43 years.

• Focus on visual content – the platform is ideal for marketing through images and videos.

• Alternative to a website, as Tumblr can serve as a business site with various themes and settings.

Tumblr has several disadvantages: no Ukrainian localization; fewer people compared to Facebook and Instagram, and it is difficult to attract an older audience as most users are young.

How to use Tumblr for business

1. Use it as a website

Tumblr can be customized to look like your business website. It is convenient and does not require significant costs. You can choose from many free or paid themes and customize it to your needs. For example, if you sell handmade jewelry, choose a theme with large photos to showcase your products. Tumblr also allows you to purchase your own domain and redirect it to your blog, which will look professional.

2. Advertise on Tumblr

Tumblr offers various advertising opportunities. You can create sponsored posts that appear in users' feeds. For example, if you sell sportswear, set up ads for young people interested in fitness. Tumblr also has a collaboration program with artists who can create unique content for your brand.

3. Identify trending topics

In the Explore section, you can find popular topics and create posts on these topics to attract more attention. For example, if topics about ecology are currently popular, you can tell how your product helps preserve nature. Use popular hashtags so that more people can see your posts.

4. Collect data about the audience

To better understand your audience, connect Tumblr to Google Analytics. This will allow you to see how many people visit your blog, what search queries they use, and where they come from. For example, if you see that many visitors come from search queries about vegan recipes, you can create more content on this topic or add relevant products to your range.

5. Interact with the community

Being part of the Tumblr community is very important. Be authentic and find common interests with users. For example, if your audience likes to discuss popular TV shows, you can create posts on this topic. Respond to comments, participate in discussions, share interesting posts – this will help you attract more people to your brand.