Viber

 Viber (https://www.viber.com/)

Created in 2010, registered in Israel. The main purpose is messaging, voice, and video communication.

Purpose: communication with clients, marketing through groups and channels.

Types of publications: messages, photos, videos.

Style and frequency: Personalized messages, regularly.

Viber is the most popular messenger among Ukrainians. According to the Ukrainian representative office of the company, more than 20 million people use the messenger, which is the majority of the country's population.

Viber offers many useful features that help Ukrainian entrepreneurs improve communication with clients, develop their brand, and increase sales. Here are some of them:

1. Business Chats or Communities

Business chats allow:

• Communicating with clients in real time.

• Creating groups to communicate with multiple clients at once.

• Sending messages, photos, videos, and files to the group.

• Using chatbots to automate responses to frequently asked questions.

• Receiving notifications about new messages from clients, even if you are not online.

2. Business Calls

• Make and receive voice and video calls from clients.

• Use your phone number or get a new Viber Business number.

• Set up voicemail to direct calls to the appropriate employees.

• Record calls for future use.

3. Channels

• Create channels to distribute information to a large number of subscribers.

• To create a channel, select "Create Channel" in the contacts menu, set a name and description, and start publishing content.

4. Groups or Communities

• Viber allows companies to create communities that bring together people with common interests.

• Clients can discuss products, share feedback, and receive support.

• You can share information with clients or employees.

• Make group calls, conduct online classes, training, or consultations, which is especially relevant for educational and training companies.

5. Bots

Using the Viber API, entrepreneurs can create chatbots to automate many aspects of client interaction. For example:

• instantly provide answers to frequently asked questions,

• process orders,

• create surveys and conduct polls to collect feedback and improve service,

• timely provide clients with information about products or services.

6. Mailings and Business Messages

• Launch promo messages. Brands can inform clients about new products, promotions, and special offers directly in the messenger. This motivates users to make purchases and increases sales.

• You can also set up service mailings on Viber that will notify clients about order status, delivery time and location, and other important updates.

• Send mass messages to your customer base.

• Use the Torgsoft accounting program and TurboSMS service for mass mailings.

7. Rakuten Viber for Business

A special platform for business that allows you to send mass messages, create advertising campaigns, and analyze their effectiveness.

• Advertising solutions. Media advertising in Viber (ads after calls, on the chat screen) allows you to reach a wide audience and draw their attention to products and services.

• Using branded stickers and GIFs, such as with your company logo, helps make communication with clients more interesting and interactive.

• Sending advertising, transactional, and informational messages through integration with your CRM system or via Viber bot.

Getting Started with Viber for Business

1. Create a business account

If you are not yet registered, follow these steps:

• Download the Viber app from the App Store (iOS) or Google Play (Android).

• Install the app on your mobile device.

• Launch Viber and register using your phone number.

• Confirm your phone number by entering the code sent in an SMS.

2. Create your business profile:

• Add your company name, logo, and cover photo.

• Describe your business activities.

• Specify your working hours and contact information.

• Create a catalog of products or services.

3. Register on Viber for Business:

• Go to Rakuten Viber Viber for Business.

• Fill out the registration form, providing all the necessary information about your business.

• Add your logo and other graphic materials.

• Confirm that you are a representative of the company. This may include email confirmation or other methods.

4. Start communicating with clients:

• Respond to client messages in real-time.

• Determine your mailing strategy: what messages and how often you will send them.

• Use chatbots to automate responses.

5. Track analytics:

• Monitor the effectiveness of your Viber Business campaigns.

• Analyze how people interact with your business profile and messages.

• Use this data to improve your marketing strategy.

Viber for Business is a powerful tool for Ukrainian entrepreneurs that helps improve communication with clients, develop a brand, and increase sales.