What to do with the seller when there are no buyers?

18.01.2023 13:26

Trade automation expert at Torgsoft

A shop assistant studies the product line

There are days when there are few customers in the store, and salespeople have nothing to do. In this article, we've put together tips that will help you not only control the actions of your employees, but also motivate them to develop, including their professional development.

First of all, let's share a typical story that happened to one of our clients. So, at the end of the working day, our masters were setting up the Torgsoft program in this client's store. Around 6:50 p.m., the salesperson asked the owner for permission to leave the workplace an hour earlier. At the same time, there was a visitor in the store at that time, and the outlet is open until 20.00.

What should the owner do in this situation? It all depends on the context. There are excellent reasons why an employee needs to leave work early. But if such situations become a habit, it's worthwhile to understand with the seller why he or she is doing it. The statement "there are no buyers anyway" is not a convincing argument.

The problem may lie not so much in a violation of labor discipline as in a lack of motivation among the staff. How can you use your free time at work for good? Let's think about what you can do to keep your employees busy so that they can really benefit, not just incur expenses.

Study the product range and its purpose

Competent consulting, explanation of all the nuances of using the product, emphasis on those product characteristics that are of most interest to customers directly affect the number of sales, store profitability, and, in fact, the increase in the seller's salary.

Perhaps you are familiar with situations when a salesperson is asked something about a product and he or she hesitates to read the label? Of course, such negligence annoys people who can read this information themselves. Buyers want to know more - personal experience of using the product by the seller or customers, information from the supplier, look through catalogs and presentations, get answers about the characteristics of the product.

You can work and learn about different ways to apply or use the product. For example: several ways to tie a scarf beautifully, wear a stole or a hat. In addition, there are multifunctional products, and if you think about it, you can find non-standard uses for many of them.

There is only one conclusion: sellers should know your product perfectly, if not perfectly, and tell customers about it clearly.

Changing the layout of goods on the windows

Regularly changing the goods in the windows gives customers a feeling of "something new". The arrangement of goods also benefits sellers who are already accustomed to one layout and may not notice any flaws in it.

Sometimes the same product is overlooked or underestimated until it is moved to another shelf.

Experiment with the placement of goods, look for a more favorable place for them that will stimulate sales.

Combine products for upselling

Selling a related product significantly increases the average purchase check, so you shouldn't forget about this method when preparing certain marketing activities. In particular, your salespeople can show their creativity by coming up with combinations with different products.

For example, in a perfume store, a sponge with foundation, a brush, or makeup remover with decorative cosmetics will perfectly complement each other; in a shoe store, a cleaning brush and a water-repellent spray.

Check price tags and damaged goods

You need to periodically review the price tags on the goods - what is their condition, are they readable, are they accessible to the buyer? In addition, you should maintain the visibility of advertising messages and advertising stands, if any.

For certain products, you should periodically check the expiration dates. This is a must for food products. If necessary, label goods that should be sold first. This applies to cosmetics and perfumes, groceries, hardware stores, baby food, and baby accessories.

Size analysis

You can study the correspondence between the size charts of different manufacturers and the size range of the model line to orient the buyer to which Ukrainian size the "S" from the European or Chinese collection corresponds. It's especially difficult for buyers to figure out the sizes of underwear. The seller must know them.

Learning something new

Everyone wants career or salary growth in one way or another. Set goals for your salespeople that will help your business grow:

Learning to work with the Torgsoft accounting program through video tutorials that will help your salesperson make mass mailings, maintain a CRM customer base, work correctly with the software PTR, quickly print new price tags, describe the product in such a way that it can be easily synchronized with the online store, Prom or Rosette, etc.
Maintaining a page on social media: Instagram stories and short videos on TikTok sell well.
Working with an online store: writing texts about the properties and characteristics of the product, taking photos, describing the store in the "About Us" and "Payment and Delivery" sections.

One of the most important tips is that even if there are no people in the store and the sellers want to go home as soon as possible, do not close the store early. After all, the light in the storefront during the specified opening hours is a sign of a stable business.

Програма обліку товару для інтернет-магазинів, крамниць, торгових точок, складів та виробництва

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