What do people buy online?

Research shows that the number of online shoppers is increasing every year. Therefore, for an online store to be successful, it is important to understand who buys online and how, taking into account the age, gender, needs, and preferences of customers. According to statistics, young people under 30 are the most likely to buy online, followed by 31-44 year olds and 10% of people over 45. 

Rating of the most popular purchases:

1. Food
2. Children's products
3. Delivery of cooked food
4. Everyday goods
5. Cosmetics and perfumery
6. Electronics and technology
7. Footwear, clothing and accessories

Online vouchers and tickets, sports goods, and jewelry are also popular. When making online purchases, most shoppers listen to opinion leaders - experts, bloggers, and people who understand their needs. 

Recommendations are especially important for young people, as they do not trust context-free advertising, television, and newsletters. Often, buyers already know on which site and what kind of product they are looking for, but more than 40% of people use a search engine and are more likely to choose sites where

• Favorable price
• Suitable payment and delivery terms, warranty availability
• Detailed description and product reviews 

Moreover, the more interesting the description (for example, video reviews are added), the more chances for success. And don't forget about a call to action using text or a button. By the way, Ukrainians are more likely to buy on Wednesday, Friday, and Sunday.

What do women buy most often? What do men buy most often?

It is believed that the behavior of men and women in online shopping is different: 

✔️ Men perceive shopping as a mission: they come, they see, they buy. Women, on the other hand, enjoy online shopping, so they tend to spend more time and money. But this fact is more about quantity, as for quality, men buy expensive, status and branded items. 

✔️ Men approach purchases logically, weighing all the pros and cons, and studying the product in detail. Women, on the other hand, are more prone to spontaneous purchases, so they can be easily attracted by bonuses and discounts. Women also care about the appearance of an online store, while men pay attention to functional convenience.

✔️ Men carefully study information about the product and the company, while women trust reviews, especially recommendations from friends and acquaintances. Information about the seller, competent speech, and a polite tone of voice are also important to women.

✔️ Men are mainly interested in equipment and technology, while women are interested in fashion: they buy clothes and accessories, perfumes. As for joint home shopping, it is worth considering that the final purchase decision is made by a woman rather than a man.

✔️ Men are focused on searching for a specific product at their request, while women tend to study different options for some time.

It is important to note that despite these differences, price, quality, and delivery speed are equally important for both men and women.

For a qualitative assessment of how your customers buy, Torgsoft provides analytics tools: a report on goods sold and returns with photos, a report on revenue and profit (including the cost of purchases), analysis of the average check