Ukrainian CRMs for business: an overview of the best solutions

The Ukrainian CRM market is actively developing. Local developers offer simple and affordable solutions adapted to the realities of local companies. Many systems are designed to meet the needs of small and medium-sized businesses, take into account the specific features of the Ukrainian market, have a user-friendly interface, support local payment systems, and integrate with popular services (e.g., Nova Poshta or PrivatBank).

The most well-known players in the market are Torgsoft, Bimp, SalesDrive, KeepinCRM, NetHunt CRM, OneBox, and others.

How do Ukrainian CRMs differ from foreign counterparts?

• User-friendly support and interface. Foreign systems often provide only English-language websites and support, while Ukrainian CRMs offer a convenient and familiar Ukrainian-language interface.

• Integration with local services. Ukrainian companies integrate with all business systems needed for process automation: Nova Poshta and Ukrposhta; document management services (M.E.Doc, Vchasno), banking APIs, marketing platforms, and others.

• Affordable pricing. Ukrainian CRMs are generally much cheaper than foreign ones (like Salesforce or HubSpot).

• Adaptation to the realities of Ukrainian business. CRM platforms are configured to automate the work of online stores, small retail, or distribution, and support functions like trade fiscalization using software-based ECRs.

• Customization flexibility. Many Ukrainian systems offer custom development for individual clients.

How to choose a Ukrainian CRM system for sales automation

When choosing a CRM system, consider the following:

• Business goals. Do you need a CRM only for customer accounting, or also for product inventory, sales, marketing management, logistics, and financial analytics?

• Company size. For a Sole Proprietorship or small business, simple solutions like KeepinCRM or SalesDrive are sufficient. For medium-sized businesses, ERP systems with CRM functionality such as Torgsoft, NetHunt CRM, or OneBox are more suitable. Large companies that process hundreds of requests daily often choose Perfectum CRM+ERP or Terrasoft Creatio.

• Budget. It’s important to compare the cost of licenses, additional modules, integrations, and training.

• Integrations. Ideally, the CRM should integrate with the services you already use (email marketing platforms, delivery services, online store systems, or accounting software).

• Mobility. Check whether the CRM or accounting software supports a mobile app and whether it’s convenient to work with client and order databases remotely.

Advantages of implementing Ukrainian CRMs in a company

• Time and resource savings. Automating routine processes (invoicing, reminders, report generation).

• Increased sales. CRMs help retain customers, track every stage of a deal, and build an effective sales funnel.

• Analytics. The manager gets a clear picture of the sales department’s performance.

• Ease of implementation. Thanks to localization and a user-friendly interface, employee onboarding takes less time.

• Support for Ukrainian business. Using local solutions supports the development of the national IT sector.

Top 5 Ukrainian CRM Systems: Features, Pricing, Highlights

The Ukrainian CRM market is rapidly growing and already offers fully functional alternatives to Russian systems.

1. Torgsoft

• Business type: retail, service sector.

• Functionality: product and inventory tracking, sales automation and financial accounting, CRM for customer management, detailed business analytics, built-in software-based ECR for fiscal reporting and payments, support for integrations with business services such as postal providers, marketing services, SMS/email distribution, marketplaces, and online stores.

• Price: modular licenses, one-time payment (starting from 7,690 UAH for the basic package + additional modules).

• Highlight: a combination of CRM and accounting system in one solution for comprehensive business management. A free 30-day trial version is available.

2. SalesDrive

• Business type: e-commerce, small and medium business

• Functionality: order tracking from websites and marketplaces, expense accounting, basic bookkeeping and reporting, integrations with Nova Poshta, Ukrposhta, Rozetka, Prom, telephony, CRM module for customer management, ad campaign settings, work time tracking, fiscalization of receipts

• Price: from 335 UAH per user/month

• Highlight: ideal system for online stores

3. KeepinCRM

• Business type: service sector, B2B, wholesale and retail

• Functionality: CRM with customizable pipelines, task management for sales reps, financial accounting and payment control, procurement and stock-in tracking, dedicated cashier module, integrations with messengers, email, logistics, e-commerce platforms, telephony, and more.

• Price: from 390 UAH/month per user

• Highlight: simple interface, quick start

4. OneBox

• Business type: universal CRM + ERP (manufacturing, trade with complex processes, services)

• Functionality: business process automation, CRM and software for various types of businesses (B2B solutions, HR and personnel management, IT companies, CRM for Instagram market, etc.), ERP systems, warehouse, document management, analytics, integrations with banks and postal services

• Price: from 500 UAH/month per user (there is a free cloud version with limitations)

• Feature: powerful customization for any business

5. Bimp

• Business type: services, consulting, IT, retail and wholesale trade

• Functionality: ERP system including modules for inventory and stock accounting, financial accounting, CRM for customer and order management, task and project management, integrations with business services and accounting, automation solutions for retail and wholesale, online stores, and more.

• Price: from 1640 UAH/month per user

• Feature: professional system for inventory and production accounting, convenient CRM system. 14-day demo period available.

Comparison table of Ukrainian CRM systems

Torgsoft as a CRM Solution for Comprehensive Business Management

Key CRM Features in Torgsoft

The software provides all necessary tools for customer relationship management:

1. Customer Database Management:

• Full customer profile with contact details, purchase history, birthdays, personal discounts, preferences, social networks, etc.

• Customer segmentation by groups, statuses, and acquisition sources.

2. Customer Communication:

• Recording all customer interactions in the system, creating deal lists for each contact.

• Automating customer touchpoints via SMS mailing systems and IP telephony (sending reminders, promotional and personal offers).

• Pre-sale and post-sale customer surveys to improve service quality.

3. Reminders and Tasks

• Ability to create tasks related to customers (e.g., invoice reminders) or business partners for salespeople/managers.

• Setting reminders for important customer communications.

4. Analytics and Reporting

• Recording sales stages, all incoming and outgoing client contacts, deals, and their analysis.

• Ability to filter customers by various criteria: purchased or not purchased goods, season, supplier, manufacturer, product type, barcode, region, loyalty card issuance period, number of purchases.

• Analyzing customer activity: who buys most often, who brings the most profit.

• LTV (Customer Lifetime Value) calculation, repeat sales tracking.

5. Marketing and Loyalty Programs

• A convenient system for creating promotions, discounts, loyalty cards, automated accrual of bonuses and discounts.

• Flexible configuration of loyalty program participation conditions: referral programs for partners, attracting new buyers through the “Invite a Friend” program. 

Advantages of Torgsoft CRM for Business

• Localized functionality — developed to meet the needs of Ukrainian entrepreneurs.

• Integration with business systems (Binotel, TurboSMS, Ukrposhta, Nova Poshta, Prom, Rozetka, Privat24, Monobank, Viber, Google Drive, LiqPay, M.E.Doc), ECRs, warehouses, online stores — everything in a single system.

• Affordable pricing — one-time payment for the program or modules.

• Synchronization of offline and online operation modes — a single database for accounting and clients across physical stores, online platforms, and service management.

• 24/7 technical support — prompt resolution of configuration and support issues for the software and retail equipment. 

Who is Torgsoft CRM suitable for

• Retail stores (clothing, electronics, cosmetics, home goods, hardware stores, etc.)

• Repair workshops, tailoring studios, auto service stations, training centers

• Sole Proprietorships with multiple points of sale

• Companies that want to have CRM and accounting in one solution

The CRM module in Torgsoft is available as an additional component to the main program. 

Torgsoft is not just an accounting system or CRM for managing clients; it is a universal tool for business automation with powerful CRM functionality. Whether you own a retail or wholesale store or manage a service point network, Torgsoft allows you not only to sell more effectively but also to build long-term relationships with clients, increasing the profitability of your business.