Shopping Day 2025: how to get the biggest discount

On November 11, the main sale of the year traditionally takes place — the World Shopping Day. However, stores start the discount season earlier, lasting throughout November and including the biggest discount festivals — Black Friday and Cyber Monday.
Major promotions from popular Chinese marketplaces like Temu and AliExpress will start on November 1, 2025.

The History of Shopping Day

The World Shopping Festival was founded on November 11, 2009, by the Chinese as an alternative to the American “Black Friday.” It was created in honor of single students who had no partner and didn’t celebrate Valentine’s Day or similar holidays. The Alibaba Group noticed this trend and quickly turned it into a global celebration.

To cheer up single people, Alibaba manager Daniel Zhang came up with “Singles’ Day” on 11.11, since Chinese youth are fond of interesting number combinations. At that time, he was working on a new project — the website Tmall.com. On that day, the company announced massive sales, with 25 brands participating. Soon, the number of orders skyrocketed.

In 2013, during the celebration of Singles’ Day, 156 million purchases were made, which led to the creation of World Shopping Day. Sales on November 11 surpassed Black Friday and Cyber Monday.

AliExpress Sale on Shopping Day 11.11

Every year, the main AliExpress sale starts on November 1 and lasts until November 13. To save money, it’s best to select products during the so-called “warming-up” period since the company already announces discounts, and items can be added to the cart in advance.

During the grand sale week, shoppers will enjoy maximum discounts on the full range of goods, gifts, and special offers. Both AliExpress and brands distribute coupons — promo codes that grant discounts for a limited period. Sellers also hold numerous prize draws; the main thing is to understand and follow the conditions correctly.

Many wonder if the discounts on Singles’ Day 11.11 are real. In most cases, yes. Top brands and sellers value their ratings on AliExpress too much to manipulate prices during such a hot season.

Thus, an item that normally costs $10 may be available for $3 on World Shopping Day.

Conditions for Participation in the Sale

AliExpress filters sellers based on specific criteria. The marketplace has a rule: “To participate in the Global Shopping Festival, a product’s price must be the lowest among competitors over the past 90 days or more.”

The platform also promotes a discount system based on the total purchase amount: the higher the amount, the greater the discount.

Brands Participating in the 11.11 Sale

More than 350,000 brands take part in the AliExpress sale, not only Chinese ones. Some brands release new products specifically for November 11. Currently, the site aliexpress.com features well-known brands such as Meizu, Xiaomi, Huawei, Simplee, YI, QCY, Kingston, Asus, Chuwi, Tenda, Casio, Amelie, and others.

How to Get the Maximum Benefit on World Shopping Day?

To get the biggest discounts during the 11.11 Shopping Day on AliExpress (and beyond):

• Download the mobile app of AliExpress, Temu, or other marketplaces — apps usually offer more games, coupons, and exclusive deals.

• Add items to your cart or wishlist in advance to receive personalized discounts.

• Collect coupons, play games, and exchange coins for additional bonuses.

• Use combo coupons: discounts + cashback from your bank or payment system.

• Check prices using tracking services (for example, AliTools) to avoid fake discounts.

Key Players: Temu and Other New Marketplaces

In addition to AliExpress, the Temu marketplace is rapidly gaining popularity, aggressively entering the market with its discount strategy and free delivery.

Temu positions itself as a platform with “prices lower than AliExpress,” offering instant coupons, secret giveaways, additional discounts for new users, and daily promotions. During Shopping Day, Temu promises discounts of up to 90% and exclusive bonuses for mobile app purchases.

Other global players such as Amazon, Shein, Banggood, Joom, and others also participate in the sales, launching their own shopping festivals with local conditions, free delivery, coupons, and flash sales.

What About Ukraine?

Major Ukrainian retailers and marketplaces also join the grand World Shopping Day sale and actively prepare for it. You can buy products at attractive prices from well-known Ukrainian platforms and online stores such as Rozetka, Prom.ua, Eldorado, Foxtrot, Epicentr, Citrus, MoYo, Avrora, Eva, Kopiyochka, Make Up, as well as grocery chains like ATB, Silpo, Novus, and Auchan.

How to Organize Discounts in Your Store for Shopping Day?

The Torgsoft accounting program includes a basic mode — “Marketing,” which allows you to easily create promotions, set up various types of discounts, and launch loyalty programs. This feature helps entrepreneurs quickly automate customer interactions and effectively manage marketing activities.

The program’s functionality makes it possible to create and launch promotions with any conditions that can be adapted for different occasions and retail holidays:

• Sale of old collections or “stock clearance”: In Torgsoft, you can use the Analysis of slow-moving products mode. The program shows which products sell the worst. This allows you to form promotional sets from such items for Shopping Day.

• Classic unconditional discounts — the most common way to attract customer attention.

• Discounts on the second item in the receipt: usually applied to the cheaper product, increasing the average check.

• Happy hours — helps reduce queues during peak times and attract customers during low-traffic hours.

• VIP discounts allow you to reward loyal clients by giving them special conditions, such as VIP discount cards.

• Quantity or amount-based discounts: provided to customers for purchasing a certain number of items or spending a certain amount (one-time or cumulative).

• Product-type promotions allow you to set discounts for specific categories or product types. For example, you can apply discounts to seasonal items to stimulate sales.

• Online activity discounts: offer discounts for followers’ likes, reposts, subscriptions to Viber or Telegram channels, website activity, newsletter subscriptions, or reviews.

Torgsoft also allows you to implement a bonus discount system that encourages repeat purchases. Cumulative discounts help motivate loyal customers to return to your store. In the program, you can configure bonus accruals, expiration dates, and conditions for switching between bonus and standard discount systems.