How to open a children's goods store: key points

29.11.2022 15:05

Author and content analyst on trade automation

як відкрити магазин одягу для дітей

Opening a children's store is an interesting and promising business idea. There are children in every town or village, and the need for their maintenance is and will always be. Moreover, the price range of goods and a wide assortment range, which changes every season along with trends in the children's world, allows entrepreneurs to realize the most ambitious goals.

If you are collecting information on how to open a children's store from scratch, tips from Torgsoft can help you.

1. What are the directions of children's stores?

2. How to choose the location of the store?

3. The range of goods of the children's store.

4. How to find suppliers?

5. How to design a store?

6. Business plan for a children's store: start-up costs.

Trade niches of children's stores

A children's store is a store that sells goods for children aged 0 to 15 years.

Some entrepreneurs initially plan to open a large children's supermarket at once - and often "burn out" with this idea. Why? Because it is difficult to take into account all groups of children's goods in one even large store. And it "sprays" the resources of the owner and does not guarantee the satisfaction of demand, because the store has a vague unique offer.

It is advisable to first open a highly specialized store that will sell products of a certain age category or type of goods:

clothes and accessories for babies,
a clothing store for children from 0 to 12,
clothing store for teenagers,
children's toys,
goods for early development and creativity,
shop of children's sportswear and goods for sports,
festive clothes and accessories for children,
rental of children's carnival costumes and goods,
clothes for schoolchildren, school supplies,
local commission shops.

Before choosing a niche for the future store, you should carefully study the competitors' market: in which areas there are the most of them, what children's products they represent, and whether their assortment meets the existing demand of the local population.

Of course, the format of the outlet depends on other factors, in particular:

in which region it is planned to open a store - a metropolis, a small town or in the province;
the needs of potential customers.

Location of the store

The most appropriate solution is to open a children's goods store near the places where the target audience is most often. These are not only schools, kindergartens, hospitals, art centers, child development centers, but also crossroads of main streets, shopping centers and residential areas of the city. This is due to the fact that purchases are usually made by parents of children. And given that most parents work, it is more convenient for them to buy goods in their free time - on weekends or after work. Therefore, in large cities and towns it is appropriate to establish children's stores in the main streets, avenues and shopping malls.

It is convenient for people to make purchases at one time and in one place. For example, warm clothes and shoes are often bought before winter, while the wardrobe of a growing child changes every season. It is inexpedient to go in several stages - for different goods. Therefore, in shopping centers you can find many small children's stores for various purposes - from clothes to school supplies. A reasonable solution is to open a large supermarket of children's goods of well-known brands for all age groups and categories in shopping centers.

The undoubted advantage of shopping centers is a significant flow of customers and developed infrastructure. Children's playrooms or entertainment complexes, cafes, etc. are often opened next to children's supermarkets.

It makes sense to place small highly specialized shops or retail outlets in residential areas. They can present the essentials for the little ones - diapers, baby food, games, books and toys for preschoolers, sweets.

Children's fairs are quite popular in Ukraine. However, they can sell only seasonal products.

Assortment of goods in children's stores

You have chosen a place for the store, decided on the niche of products, the next step is the choice of commodity items. The first thing to do in this direction is to take care of the variety of assortment and the availability of a size range for each type of product.

How to open a children's clothing store

Children's clothing is classified by age category and gender - clothes for girls and clothes for boys and clothes for babies. According to experienced entrepreneurs, clothing for newborns and babies is one of the easiest niches in terms of assortment, because it is least affected by fashion. However, it is necessary to pay attention to the composition of the clothes - the materials should be natural, hypoallergenic and seamless. And the design of the clothes itself - without unnecessary elements.

Products for the youngest are also beneficial in terms of profitability. Many parents do not save on expenses at the birth of a baby, because all newborns need strollers, cots, chairs. For such goods, the margin can reach more than 200% of the purchase price. At the same time, there are no seasonal fluctuations in this category - babies are born throughout the year.

Clothes for preschoolers - kindergarteners - should also be of high quality. Parents usually prefer clothes made of durable fabric that would not tear at the first fall of the child. This age is quite active, so the clothes should be wear-resistant.

"Our customers do not like artificial fabrics, especially when it comes to small children. They tend to buy products of domestic manufacturers, being sure that it is made of natural fabrics. Also, high-quality accessories are used that do not cause allergic reactions in the child. The paint remains on the fabric, and does not "paint" the child, - says the head of TM "Tatoshka" - In children's clothing, the main thing is that it is hygienic, comfortable, multifunctional and has a beautiful appearance, "correctly" kept after washing. At the same time, children's clothing should not be too expensive, because the child wears it for only two or three months".

The most problematic is the category of clothes for teenagers. What they like is often not to the liking of mothers. In view of this, it can be difficult for entrepreneurs to determine the marketing direction of the store and its range. However, this can be seen as a plus. The segment of teenage stores is free, and therefore, competition is minimal. To avoid risk, you can sell under the franchise of an international network that specializes in the sale of youth or teenage clothing.

How to find suppliers?

The main manufacturers of children's clothing in the domestic market are Ukraine, China, Turkey and Poland. Moreover, a significant share of the market before the war was occupied by Ukrainian producers. Also, over the past 10 years, the import of European brands of children's clothing, represented in large shopping malls and megacities, has significantly increased.

It is profitable to cooperate with Ukrainian manufacturers for several reasons:

prevailing high quality of goods (factories work according to GOST);
adequate, flexible prices; availability of discounts for regular wholesale customers;
convenient ordering system, with the possibility to additionally purchase popular sizes and models;
Ukrainian items are manufactured with all relevant licenses and quality certificates.

And most importantly - domestic producers, especially in times of war, inspire confidence among buyers, because buying Ukrainian has become a trend now more than ever before. Well-known Ukrainian brands of children's clothing, which continue to work now: Betis factory, TM Bembi, BERRY, Boonyx, Ukrainian manufacturer of clothing for children and adolescents BoGi, as well as mini-productions: Embrace, Kalamanova, OiOi, Dexter

Програма обліку товару для інтернет-магазинів, крамниць, торгових точок, складів та виробництва

How to start a store?

Thank you for your feedback! It will be published after being reviewed by a moderator.

Last name and first name
Phone number
Other contact information
Database type
Do you need a call and consultation from a company employee? Yes No Choose one of the options
I agree with Torgsoft's Privacy Policy. Please review Torgsoft's Privacy Policy. If you agree, please confirm below.