How to notify customers about discounts through the Gotoshop website
29.05.2023 16:09
The online supermarket Gotoshop is a website that aggregates discounts and promotions for various categories of goods from the most popular stores and trading platforms in Ukraine. According to analytical resource similarweb, in April 2023, gotoshop.ua was visited by more than 3 million users.
How the Gotoshop website works
The site works similarly to a marketplace that brings together different sellers and brands. The resource collects promotional offers for various product groups and provides a place to place a complete catalogue of branded products. The buyer can search for products both by category and by store or brand name.
Currently, gotoshop.ua features about 170 brands and online stores, including:
➤ hypermarkets Rozetka, Comfy, MoYo, Auchan, METRO, Eldorado, Citrus, ALLO, Territory of Minimum Prices, Jysk, Samsung, Respect, Reserved, Sinsay,
➤ grocery chains ATB, Silpo, Auchan,
➤ stores Cheese Kingdom, Torba, Rukavychka, Beer Market, Blyzenko, cosmetics brands MakeUp, Avon, Oriflame, J'erelia,
➤ pharmacy chains: "Bazhajemo-zdorovja", ANC, Apteka Dobroho Dnia, BAM, Pharmacy Zdorovaya Rodina,
➤ jewellery stores: "Ukrzoloto, Stolychna Yuvelirna Fabryka, KUZ, Silver Age and others.
How to buy goods on gotoshop.ua?
On the gotoshop.ua website, users can choose products by region of residence, product category or brand name.
The most important convenience for customers is the function of comparing prices for goods and their availability in Ukrainian supermarkets. To choose a product at the best price, a customer should:
- Go to the price comparison page https://gotoshop.ua/prices/.
- Select the desired category from the list.
- Click on the category, for example, "Green Tea". After that, a window will open with a selection of goods by detailed filters: network, brand, weight, country of origin, taste, type of packaging, base and production technology. Selecting a product category on the ready-to-eat website.
- After filtering, click on the desired product and view the currently available promotions in stores.
- Go to the store's website. For example, the lowest price for Monomakh tea by Strawberry Field is recorded in the Silpo chain.
- Buy the product at the best price, specifying the details for delivery or pickup.
In the product card, you can view its description, properties and availability in stores. You can also view similar products by characteristics at the bottom.
Benefits for users
Aggregator sites that operate under the gotoshop.ua scheme provide users with a number of bonuses:
- Viewing a catalogue of goods and prices from various manufacturers and suppliers. This is the main advantage of a marketplace, as buyers receive information on prices and promotions from many retailers and sellers selling a particular type of product in one place. Products can be searched by various filters.
- Product descriptions. Each product has its own page with a description of functions, photos, and technical specifications, which will help the buyer make the right purchase decision.
- Adding goods to the basket and paying for them in the most convenient way.
Benefits for businesses
For entrepreneurs, partnership with Gotoshop opens up new opportunities:
- an additional sales channel that receives a lot of traffic on a daily basis,
- bring a new target audience to your store's website,
- increase the number of purchases and the average check due to attractive promotional offers,
- increase brand awareness and loyalty of existing customers,
- keep records and track orders that come from the gotoshop.ua website to the main sales channel. To do this, you should set up synchronisation of your online store with gotoshop.ua in the accounting software.
How to add a store and promotions to the Gotoshop website
You can add your retail chain or store in the appropriate form on the website after registration. In the fields, you need to provide the correct information: store name, address, category of trade, upload a logo and wait for the moderator's confirmation.
You can add promotions in the following way:
- Enter the name of the promotion for the product.
- Upload an image with promotional products of the required size.
- Upload a product catalogue if necessary. Since the site allows you to choose two modes of viewing promotions: individual products or in catalogues, Gotoshop experts recommend uploading both options.
- Select the addresses of the stores to which the promotion applies.
For our part, we recommend uploading the existing product database through the Torgsoft accounting program. This way, you will save the basic settings and modes for viewing and searching for products on the gotoshop website as much as possible and save your time on filling in positions manually.
Thank you for your feedback! It will be published after being reviewed by a moderator.
Related articles
-
20.03.2026
Systematic price management: discount policy, wholesale prices and customer segmentation
How to manage prices in Torgsoft: customer segmentation, price levels, discounts, staff control and profitability analytics
-
20.03.2026
Why discounts kill profits: 6 steps to protect price and retain customers
How to avoid the discount trap at Torgsoft: bonuses instead of discounts, margin protection, personnel control and profitability analysis
-
17.03.2026
How to buy a barcode?
How to get a barcode for a product: who needs GS1, how much does it cost, what documents to submit and when will an internal code be enough
Go back to the previous step
Відмінний сервіс