Craft business from scratch. HellDaddy

HellDaddy — a Ukrainian brand specializing in the production of spicy and sweet and sour sauces, peppers, snacks, spices, gourmet preserves, and black garlic. The company has its own production in Vinnytsia and delivers across Ukraine and beyond.

The brand not only produces products for consumption but also promotes the culture of spicy food and the creation of unique flavor combinations that captivate gourmets both in Ukraine and abroad. The company strives to provide its customers with high-quality products that not only bring taste satisfaction but also have health benefits.

  

The story of 'Hell Daddy'

The owner of the HellDaddy brand, Oleksandr Horchakov, had a passion for spicy food since childhood. His first experiments with sauces took place while studying at a culinary school.

The first sauce, which Oleksandr perfected for a whole 6 years, "saw the light" in 2016. At that time, he created an Instagram page, brand, logo, and began preparing small batches for sale. Presenting his products at the Vinnytsia Vin Art Fest, Oleksandr realized that people liked it and, inspired by success, continued his business.

Unexpectedly, the sauces became a news item for Russian propaganda. A humorous inscription — "tastes great with fried Moskaly" — was taken as a serious threat. This drew attention to the young entrepreneur's products but also caused a wave of hate on social networks, where the brand's page was even blocked.

After some time, the owner managed to restore the page, but his anti-Russian position remained unchanged.

Oleksandr's culinary experience expanded significantly thanks to his participation in the TV project "MasterChef."

How are Hell Daddy sauces made?

Hell Daddy's spicy sauces get their unique flavor through a unique fermentation process similar to pickling. Here's how it happens:

1. Grinding the peppers.

2. Adding ingredients: salt and lactic acid bacteria cultures are added to the peppers.

3. Fermentation: this mixture ferments for at least 40 days in large barrels with a capacity of 50 to 100 liters. During this time, the peppers and bacteria "get to know" each other and exchange flavors and aromas.

4. Enrichment: after fermentation, vinegar and spices are added to the mixture.

5. Finished product: the sauce is ready for consumption.

Product range

In the online store, as well as in Vinnytsia, you can buy: 

1. Spicy sauces: HellDaddy offers a variety of spicy sauces created for true lovers of spicy flavors. Recipes include different types of peppers and spices that give the sauces a unique aroma and spiciness.

2. Pepper: the brand's product line includes different varieties of hot peppers, grown and processed using special technologies. They are suitable for culinary experiments as well as for consumption in their pure form.

3. Snacks: HellDaddy produces spicy snacks that make an ideal treat for lovers of piquant flavors. These can be dried vegetables, meat snacks, or nuts covered in spicy spices.

4. Black garlic — this delicacy is becoming increasingly popular due to its beneficial properties and unique taste. "Hell Daddy" offers this product made using traditional fermentation technologies.

5. Gift sets and spicy sauce kits. You can also buy sets that include the entire main line of sauces in miniature bottles of 20 ml or 10 ml, as well as the spiciest peanuts in Ukraine. 

Prices

• Spicy sauces can be purchased from 120 to 300 UAH per bottle, depending on the volume and recipe.

• Pepper costs approximately 100-200 UAH per package.

• Snacks are priced in the range of 85-150 UAH.

• Black garlic is available for 200 to 400 UAH, depending on the packaging.

• Sets of Ukrainian spices can be purchased from 725 UAH for three spicy sauces in a wooden box.

The company actively experiments with recipes, constantly expanding the range and improving its products.