Callback
  • From a market stall to a store

  • -

  • From a store to a retail chain

  • -

  • From retail to manufacturing

Business ideas: learning from US entrepreneurs

02.04.2019 10:06
Volodymyr Vytyshchenko
Volodymyr Vytyshchenko

Trade automation expert at Torgsoft

High-tech innovative ideas for business from the USA

America is considered the birthplace of the entertainment industry. It was there that Hollywood was born, which dictates the norms for the development of the film industry and show business around the world. The high-tech industry is also developed there. Amazing things are born at the intersection of these two spheres.

One of the most popular businesses in the United States is various high-tech devices for gaming enthusiasts that replace the devices of the past. They are used in public places such as cinemas and shopping malls. They are also popular at anniversaries and weddings, children's parties.

Cartoon characters

Everyone in the world knows computer games. But there is a difference between sitting at a monitor and controlling yourself as a character. Any person can be photographed and turned into a character in an animated computer game. The locations of such gaming machines are very fun. You can take part in battles for the castle with your own wife or organize a reptile hunt with your children.
Similar high-tech ideas have been implemented in Ukraine, and the devices that create this world of entertainment are relatively inexpensive and affordable for small businesses.


Virtual paintings

Modern technologies used in various variations provide a lot of room for imagination. This type of business involves large touchscreens that look like smartphone screens. Only they are huge in size and reflect the people corresponding to them like mirrors.
Touching the surface makes it possible to draw different figures, swap objects, enlarge and reduce them. For example, a person can draw new clothes, change their color, and add unusual interiors.
If the picture seems successful, you can save it and send it to your email or put it in the cloud.


Business ideas from the USA in the field of health and beauty

Some ideas for new business lines are so simple that one wonders how no one thought of them before. The three examples below are illustrations of this kind.

Phytowall

In classical literature, there are references to walls covered with ivy and other plants, but they are talking about the facades of houses. And recently, in the United States, they came up with the idea of covering the walls inside rooms with greenery. This phenomenon has been called phytowalls, and for some time now the idea has been very popular in the United States. It allows you to make the interiors of cafes, offices, and apartments original. Businessmen get a lot of money for installing and growing such walls. This niche has recently been occupied in our country, but the competition is still not that great.

"Lego for salads

It all started with artisanal ideas for original dishes. Earlier, cafe visitors could order special sauces for potatoes or ask for chicken to be cooked according to their own recipe. And they were called capricious and picky pedants. As it turned out, everyone wants to be like that! And the idea of the buffet was finalized and took the form of salads that can be made from several dozen types of ingredients. This format has become very popular in American cafes. But the idea itself and the methods of its implementation are extremely simple. Our restaurant businessmen may also find this idea useful, as long as it is implemented only at the level of budget cafes.

Changeable shoe design

Another surprisingly easy idea to implement is shoes that change their uppers. It seems that some man who was carrying his wife's suitcases with a dozen pairs of shoes figured out how to avoid this. But the most interesting thing is that this idea is a woman's idea. It was invented by an American woman, Dominique McClain Barth. Already 80 countries have adopted it and sell such shoes.Customers are offered three thousand variants of overlays. The implementation is as follows: different types of upper linings are firmly attached to one sole. They are held in place by fasteners. Now there is no need to take several pairs of heels with you on trips when you can take one and add several options for the upper part.


The latest American ideas for small businesses

The three innovative business options below require different amounts of start-up capital. While the first one will cost a minimum of investment, and the money will have to be spent mainly on advertising, the second and third will require a larger amount.

A boutique of randomly selected gifts

Thousands of people around the world regularly face problems when trying to please their relatives or friends with the choice of a gift. Outsourcing this task has proven to be a promising solution that the American market has embraced with gusto. The search for a gift is entrusted to outsiders.
In the countries of the former CIS, there are unusual gift shops where you can buy a certificate for a parachute jump. The United States has come up with an original interpretation of this idea. A person who is looking for a gift comes to the store, tells the sellers about the birthday person. And a few days later, they pick up something tightly packed in a box. Neither he nor the person to whom the surprise is intended is aware of the contents.

Farms in the metropolis

Organic food and natural products are a hot topic for the American market. Such farms are beginning to become known in our country as well. The only thing is that building them within the city seems unusual.
This method of growing greens and vegetables is very economical. The freshest products in the best possible condition can be delivered to consumers in a matter of hours. And since there is not enough free space in the city, the rooftops of houses are used for this purpose in the United States. Farms bring income to their creators and help clean the air of the metropolis from smog.

Distribution centers for online stores

This idea is not entirely new to us, but it was in 2018 that it gained particular popularity in America. Its essence is to turn your apartment, salon or store into a center where store customers can pick up the ordered goods.
According to statistics, in America, this type of service is in greatest demand not among online hypermarkets, but among small entrepreneurs. Usually, businessmen are not able to rent a representative-looking space and are happy to use the services of creating delivery points. The presence of a point for self-pickup of goods significantly increases sales of goods via the Internet. Pickup points are especially relevant for stores that sell clothes and shoes. After all, people are not very willing to buy them without trying them on.


Business with partners from the USA

Not every idea invented in America gives entrepreneurs a chance to realize it with little blood. This is especially true for innovations in 2018. It is expensive to set up technology and build production. It is easier to buy the goods you like right away and organize their delivery to your home country. Original products from the US will help expand the store's assortment.

An unusual sticker

We used to have a joke: "Why can't you find things in the house using Google?". And the Americans have come up with a way to put this idea into practice. They invented smart stickers that have a built-in microchip. If you stick them on your keys or wallet, it will be easy to find them in the chaos of your home. The signal from the detector is transmitted via Bluetooth. It is able to indicate the location of the item to the smartphone. Car or house keys are most often equipped with such stickers. They are also in demand among parents who walk with their children in noisy shopping centers and crowded city squares.

Staff with water filter

Hiking equipment stores offer customers walking poles or walking sticks, which resemble those used by skiers on the slopes. The Americans came up with the idea of building in filters for water from rivers and lakes.
It is a common walking aid, sturdy and easy to lean on, and can be turned into a telescopic pump. The liquid of natural reservoirs passing through it becomes drinking water. The filter is replaceable, and one cassette allows you to get 500 liters of water. A great invention for fishermen and tourists! It is worth checking the availability of such products in China and other Asian countries. They copy interesting ideas quite quickly. The price of goods from Eastern countries will be lower than that offered on the American market.

Business ideas popular in the US are NOT for Ukraine

Not all ideas from America have been realized here. Reviewing ideas from abroad requires studying local realities. You need to research the environment before implementing them. Cultural, intellectual peculiarities, differences in tastes and thinking can affect the success of a business project. For this reason, quite interesting ideas may turn out to be unprofitable - they will not be supported by the residents of the CIS. An example of this is a couple of ideas from America that are unlikely to generate income in our country.

Disposal of used dishes

Environmental issues and nature protection are of concern to all people on the planet. But real measures to solve them are taken by strong countries with a good standard of living. In the United States, small businesses liked the idea of biodegradable disposable packaging. They began to actively sell dishes made from biological raw materials. Once used spoons and plates do not lie on the ground for decades. They quickly turn into high-quality fertilizers. Some entrepreneurs add plant seeds to the composition of decomposable tableware. In our country, groups of environmentally concerned and active citizens are in the minority. Many buyers will not appreciate such an offer.

School in one box

Another story popular in the United States is the creation of schools in poor provinces. A plastic box a couple of meters long and a meter wide contains everything you need to create a classroom for several students. There are office equipment, desks, a water cooler and other items. Together, they make it possible to set up a classroom for various school subjects right in the garden or in any room.
Such boxes are sent to disaster and earthquake zones, as well as to poor African countries. Americans are happy to fund charitable projects that use the kits to create temporary classrooms. In Ukraine, the idea is unlikely to catch on, because school supplies are centralized and charity is not in vogue.

Treatment of addictions

The fight for a healthy lifestyle has become popular in Europe and America. There, business areas are actively developing that help to prevent the development of addictions (drug addiction or alcoholism). In Ukraine, these problems are solved with the help of the Criminal Code or doctors. In the United States and the West, they are solved by providing people with psychological assistance.
Not all people can have a heart-to-heart talk. If they don't have friends who can listen, they can turn to online consultants. This type of business is very popular in America. It is not for everyone, it requires the ability and desire to understand other people's problems and experiences.
The high demand for this kind of service is due to the fact that people who become addicted to drugs or computer games prefer anonymous problem solving. It is easier for them to turn to a stranger online than to go to a family psychologist who knows relatives and friends.

Pre-launch pen tests for ideas from the US

The concept you like should be tested within the city or region of sales. If it is popular in America, it does not mean that it will work in the hinterland of our country. You need to understand how much the idea will be in demand in the local business environment.

1. Check out similar offers in your city.
2. Analyze the type and needs of the target audience, measure the level of demand. It is important to identify the problem that the proposal solves and the methods of solving it with the means already available. It may turn out that the new method will not be interesting to the public.
3. Find contacts of businessmen in the United States who have tried to do similar projects. Usually, there is no problem to get recommendations from them on the details of its launch and implementation.
4. Do business planning, take into account the costs and estimate the expected profit.
5. Use only free money for a startup, no need to risk your last savings.
6. Try to test your idea with a small amount of money. And if it turns out to be successful, you can scale it up.

You will be able to pay much more attention to important organizational and conceptual issues if you outsource some of your ideas.

Unique American startups can become popular and profitable in the domestic market. If you find them in time and quickly implement them, you can collect all the cream. After all, there will be no competition at first. A particular advantage is the fact that you don't have to go anywhere to find something worthwhile.

Програма обліку товару | Торгсофт



Facebook Instagram YouTube Twitter Google News Apple Podcast SounCloud

Add comment

Add comment
Thank you for your feedback! It will be published after being reviewed by a moderator.
Related articles