How to prepare a store for the New Year holidays: Torgsoft capabilities

It's getting colder outside, people are wrapping themselves in warm scarves, putting on hats and gloves, and increasingly preferring cozy cafes over park strolls, warming up with a cup of delicious aromatic coffee and pleasant conversation with loved ones. Winter has arrived, and with it, the beloved New Year holidays.

Torgsoft believes that if you prepare for the holidays in advance, plan promotions, set them up in the program with the help of the technical support service or on your own, order discount cards, buy decorations, discuss the planned activities with the staff in detail, everything will go smoothly, pleasantly, and joyfully for everyone, and much more efficiently than if done in a rush, when there's a high likelihood of missing something important.

In addition to various promotions and loyalty systems (discount and bonus), Gift Certificates are also popular. Their main "consumers" are people who can't decide on a gift. They are beneficial for you because, in the end, even if the buyer doesn't choose anything from the assortment, they will still spend money in your store. Torgsoft has other marketing tools that can be used both during the holiday season and on regular days - they are described in this article.

It's also worth remembering that everyone loves gifts, especially during the holidays - delight your customers with small tokens, and it will improve their mood and increase loyalty to your company!

Stepping slightly away from the topic, I would like to give a small tip on store setup. During the cold season, many stores, especially in shopping centers, are warm (sometimes even too warm), and people come in wearing outerwear. Holding it while shopping is uncomfortable, and walking around in it is hot. Therefore, during the autumn-winter-spring period, we often see a scene where customers enter the store, quickly browse through the displays, and, without choosing anything, leave to get some fresh air, relieved. The same applies to umbrellas wet from the rain - it's extremely inconvenient to shop with them. Naturally, these inconveniences affect the customer's subconscious attitude towards the store and the trading results. To reduce the negative effect of temperature changes and rainy weather, provide coat racks with umbrella stands - take care of your customers and your sales!

We would also like to remind you that on our YouTube channel there is a webinar dedicated to attracting and greeting customers during the New Year period.

In the webinar, we discussed:

• Measures to attract customers.
• Possible gifts for customers.
• Tips for online store owners.
• Preparing customer questionnaires to collect information when issuing a discount card.
• An additional option - a discount for an anniversary customer.
• Setting up promotions - giving away small gifts.
• An additional option - Gift Certificates.
• One-time discount on purchases over a certain amount.
• Setting sales targets and analyzing surplus profit.
• How to create a New Year's label and receipt.

Also, read on our blog:

• New Year promotions and ideas for your store
• What to give customers for the New Year?