How to sell and make money on the Joom marketplace

The Joom marketplace, created in 2016, competed with foreign and domestic marketplaces and took the top three positions, so it has become a profitable platform for online stores and private entrepreneurs selling goods online. The marketplace sells 99% of consumer goods. Only alcohol, food, and medicines are not available here, while the rest is freely available. Products made in North Korea, Cuba, Iran, Syria, Sudan, and the Crimean peninsula are also subject to restrictions - these goods are banned from sale. The target audience of the Joom marketplace is users from all over the world, with more than 25 million active users per month.

Benefits for sellers and buyers on Joom

• The goods are sold not only by well-known brands, but also by representatives of small and medium-sized businesses. The platform developers have created comfortable conditions for sellers. Thus, entrepreneurs do not have to pay for the placement of goods, so they do not need start-up capital. Compared to other marketplaces, the commission starts at 15% and depends on the product category. A clear advantage is that the commission includes fulfillment.
• The marketplace is popular among users who receive free shipping, and in 50% of cases it is faster than delivery of goods from AliExpress. There is also a round-the-clock support service, and the Joom mobile app allows you to order and pay for goods instantly, and there is a convenient product filtering system. For users of the mobile application, a separate feed is formed from the categories that customers specify in the settings, taking into account gender, age, and interests. There are separate catalogs with special discounts and selected products. The more time customers spend on the site, the more accurate the feeds are formed.
• Sellers on the marketplace are shops or private entrepreneurs who sell clothes, accessories, jewelry, beauty products, automotive products, electronics, household appliances, construction products, goods for summer cottages, and sports equipment. Thus, the marketplace catalog contains more than two million items divided into categories and subcategories, so there is no confusion.
• Every month, Joom invests millions in the advertising campaign of the marketplace, so the chances that the product will be seen in the top ten positions increase by 50%.
• In order to get people to buy this particular product, post detailed information about the product with at least five photos. Buyers create their own photo reports by leaving comments under the product.
• Another advantage of the marketplace is its prices. 70% of goods are sold at a reduced price. Discounts reach 90%.
• Almost all marketplaces headquartered in China are focused on buyers from Europe and the United States, while Jum has developed special offers for sellers and buyers from Ukraine. The goods are delivered here quickly.

What does the seller get when selling on Joom

• Top positions in search results, so you don't need to make any efforts to get to the top.
• The possibility of international trade.
• The marketplace acts as an intermediary between the seller and the buyer, taking on 50% of the maintenance responsibilities.
• If you are just starting a business, the Joom marketplace will reduce part of the costs of programmers, web designers, and marketers. To start selling, it is enough to place products in the marketplace catalog.

Despite the fact that the marketplace provides a constant flow of target audience and expands the geography of sales due to its popularity, it also has disadvantages. Therefore, be prepared for high competition on the marketplace and the fact that you will have to follow the rules set by the marketplace. Also, employees of online stores are practically deprived of the opportunity to communicate with customers directly.

What you need to start selling on Joom

Follow the 4 main conditions of the marketplace to start cooperation:

• Register as a legal entity.
• Maintain an electronic document flow with the platform.
• The marketplace cooperates with delivery companies, but sellers should be able to bring goods to the warehouse.
• If the company acts as an intermediary between the buyer and other brands, or sells goods from other manufacturers, provide documents confirming this right.

Please note that one legal entity is allowed to open up to 50 online stores on the Jum marketplace. This is relevant for those who sell products that do not fit into one category, such as auto parts and women's clothing. The owner can manage the stores simultaneously - there is no need to create 2 or 3 accounts. Keep in mind that you can register more than 50 stores, but you should first contact the marketplace administration for permission.

Яку комісію платять продавці за бізнес на Joom

The percentage of commissions depends on the product category, while on 70% of marketplaces, the commission is affected by both the price of goods and delivery terms. For convenience, a calculator is provided in users' personal accounts. Use it to find out the amount of commission.

The prices are inclusive of the commission, which averages 15%-30%. Jum does not withhold this percentage when returning goods, the amount is transferred in full to the partners' accounts.

When registering on the site, remember that the marketplace transfers the money collected to sellers once a month. In addition, the developers have provided analytics displayed in your personal account - reporting on financial transactions, traffic, and sales.

It also eliminates communication between online store administrations and customers - the marketplace takes care of all the issues. The upside is that store owners spend half as much time on "showdowns" with customers, while the downside is that by selling on the site, the development of the brand stops, and the products are absorbed by the shadow of the marketplace. For example, customers who order on marketplaces say that they bought the goods on Rozetka or Prom. But only 10 out of 100% will mention the name of the online store.

What you can't do on Joom

The marketplace has 7 rules that cannot be violated, otherwise the seller will be blocked. And it will take time to get off the blacklist, which can lead to complications in doing business on the marketplace in the future.

It's armed:

• Direct communication between buyers and sellers, except in cases specifically stipulated by the marketplace rules.
• Provide false information about the product - descriptions, specifications, photos.
• Post links to third-party resources, including the seller's online store. The marketplace administration monitors this and sends the seller to the blacklist. So stop trying to divert customers with the help of Jum and work directly.
• The marketplace does not tolerate artificial cheating, especially when it comes to the rating on the marketplace. Build a positive rating with the help of genuine customer reviews.
• Registration of several accounts for one company. In an attempt to circumvent the 50 online store limit, owners register more than one account without knowing that they will be banned.
• Use other people's photos and images, even if you have previously worked in Photoshop. Jum considers this a copyright infringement.
• Use the names of online stores that infringe copyright or intellectual property rights.

Fulfill the requirements set by the platform, including not only mandatory but also recommended ones. This way, the system ranks the online store higher, which then appears in the top. The marketplace has requirements for:

• Images.
• Product characteristics, for example, for cosmetics or clothing.
• Variations. For example, if more than two products correspond to the same description or image, specify this information.

Carefully read the clause that specifies what information about the product is prohibited.
In order to start selling on Joom, register by clicking on the "become a seller" button, fill out a questionnaire with the correct information, and then the company will check the data. The verification takes up to three days. If the portal administration finds any errors, it will send a notification.

How to account for goods sold on Joom in Torgsoft

For correct management accounting, add Joom to the Torgsoft accounting program as an intermediary and in the settings enter the percentage that Joom charges after sale for a certain type of product.

It is convenient to keep records of sales in Trade with an invoice, indicating Joom as an intermediary and that the payment for the goods is also made by the intermediary.