How to sell on TikTok

TikTok is a social network where videos of up to 60 seconds are posted. According to statistics, the platform has over 800 million registered active users. The main audience is teenagers and people aged 18-25 who watch videos, create their own channels, communicate in personal correspondence, leave comments and likes. TikTok is also adapted for business, providing an opportunity to advertise and promote services and products, and you should generate interesting and useful information for users on a daily basis to increase brand awareness, help them buy goods and go through all the stages of the purchase with the buyer.

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Benefits of TikTok for business

Despite the fact that the social network is adapted for teenagers, the channel is not without its seriousness. Today, billion-dollar corporations have pages on TikTok. For example, Nike and Apple Music.

• A multi-billion dollar target audience. The social network is accessed by 8 million users a day.      
• The developers of the platform are constantly working to create conditions for online sales and purchases.     

Which products are not suitable for TikTok

• Products for the older generation. Sales will be only 10% and will not pay off the investment. Customers are irregular - children or grandchildren who occasionally buy gifts for their parents.     
• The cost of an advertising campaign is more than $20,000, so this channel is not suitable for start-ups with a minimum budget. At the same time, it is not necessary to buy advertising, although in this case, you will have to invest three times as much time in promoting the channel, following the content plan, which is costly in terms of resources. And you will have to wait a long time for the result.     
• Aggressive advertising that lacks creativity and any interaction with the audience is also not suitable for social media.      
• Low-quality videos.     

The main audience of TikTok is teenagers. Adults aged 25-30 account for about 10%. Teenagers are fond of video collages, as well as funny videos set to popular music. According to statistics, in the UK alone, active users of the social network are more than 3.8 million people per month, and the average number of video views is more than five billion. In France, this figure reaches four million active users, who spend an average of 35–45 minutes on the social network per day. On average, one user logs into TikTok 8–9 times a day. Consider the platform's statistics if you are planning or already selling goods and services abroad.

Users follow opinion leaders, don't like expert opinions, and don't become value advocates. They are delighted with bright and lively, viral videos, so try to make your ads look like that. Keep in mind that the social network is not suitable for all business formats, so we recommend that 90% of products be promoted to teenagers.

Key tips for promotion

• Less text, more pictures. Make your videos dynamic, lively, vivid, and memorable. Be concise - the size of text characters in advertising is limited.      
• Call the audience to action - to buy the product.      
• The performance indicators on TikTok are video views from start to finish and reposts. So make videos that will interest your subscribers and make them want to share your video. At first, take the ideas of other brands as a basis, not necessarily competitors.     

How to promote a channel on a social network: step-by-step instructions

1. Create a channel. To do this, follow the instructions. Use your company logo as your avatar. You don't have to put a photo, you can share a video or animation. The main thing is that the image should be associated with the company, brand.
2. Think over the concept of promotion. To do this, use the services of marketers and advertisers. Create a content plan, study your competitors, and track their actions on social media. Don't shoot videos just to shoot them. Every piece of content should bring profit to the business. If you don't have experience in creating a content plan, turn to professionals, otherwise you risk losing money. After all, TikTok is an expensive social network when it comes to advertising. Trying to do everything yourself if you have no knowledge and experience is dangerous as self-medication.
3. Shoot video. Do it every day. People who promote a product on a social network either do it themselves, if they know how, or trust specialists. We recommend the second option. Make only videos that will be interesting to the target audience. Involve bloggers for advertising, as brand owners do on Instagram. 70% of videos on the social network are humorous, so try to focus on this. Jokes should be simple and clear, light and positive. Don't forget to place a link to your website at the end of the video.

You can also use free methods to promote your channel: hashtags, reposting videos to other social networks where the brand already has promoted pages. Adapt to trends, interact with other users with likes and comments, pay attention to mutual advertising of brands and bloggers. At first, you don't have to buy ads, but when you decide to, your personal account will offer available formats with a brief description, cost, examples, and performance indicators.