TikTok for business: what to shoot videos about to sell a product in 15 seconds

TikTok is suitable for businessmen with products for a wide segment of the population that needs two minutes to decide to buy a product. Shoe, clothing, toy, children's goods, textile, car service, photography, interior design stores are all suitable for TikTok. Complex and rare products, such as financial services, law, or website development, are less well promoted on the social network because they are not mass products. Therefore, choose Facebook to sell these products. This social network is considered more official and representative. TikTok often lacks seriousness, so make videos with creative and fun content.

Video formats for promotion on TikTok

• Overview. Show products from two or three angles. This is often done by clothing, footwear, and accessories stores. You can also involve bloggers, which is also typical for Instagram. However, in this case, the video does not need to be shot in the Stories format, so you can do it more dynamically and creatively. Also, don't ask bloggers to unpack the parcels you send them if you cooperate in barter, but get right to the point - try on clothes or shoes in front of a mirror, for example. Demonstrate the product or service, allowing the user to learn as much information as possible - this way, customers will decide to buy the product faster.
• Video in a question-and-answer format. If you don't know what to answer for the first time, look at your competitors. Make a list of questions from your subscribers in advance. If your account is new, come up with some. Provide users with convenient viewing - put subtitles.
• Tell us more about your company's activities. The fields filled in during registration and the information on the main page are not enough to get to know a potential client. So make a video to introduce yourself. Create a company portfolio and upload it to the page in the form of photos with music or video introductions. Visual perception speeds up the decision to buy a product or order a service.
• Be useful to customers. When it comes to clothing, it's not enough to advertise a product by standing in front of a mirror. Tell potential buyers what to wear with what and what not to wear. For example, pay attention to construction companies that shoot videos about life hacks during renovation or moving.
• Establish trusting relationships with customers. Potential buyers gain trust when they know more about the company's activities. Start by getting to know the team. Record the story of each employee on camera. It shouldn't look like an interview - it's not allowed on TikTok. You can also organize the stories in the form of dance flash mobs.
• Details. Share facts about your company, partners, or customers. To raise the level in the eyes of potential buyers, demonstrate statistical data: the number of orders per day, week, month, year, and the number of satisfied customers. Such actions will increase the level of trust and loyalty to the company.
• If the company has vacancies, why not record a video about it? 100% return is guaranteed to employers who are interested in remote employees.
• Users like to watch the news. Therefore, tell them in short form about the latest trends in the industry you work in.
• Users like promotions and discounts, rewards for likes and reposts. In the first video, summarize the campaign in a short form. In the next one, show the winners and prizes, make a selection with reviews.

How to design videos on TikTok to sell more

• Don't ignore the rules for creating social media accounts. Even if the developers of the TikTok platform have not taken such care of this compared to the creators of Instagram or Facebook, certain trends still exist.
• Do not change the details of the logo, otherwise it will reduce brand recognition. Therefore, to create a unified and recognizable style, make cover templates in the same style.
• Previews and titles. Don't be afraid to experiment and create creative titles for your videos. If you don't have experience, hire copywriters to create catchy, eye-catching titles. This will increase the number of views by 50-60%.
• TikTok offers several color palettes in the design of the feed. Choose one color, rarely use the same background for filming.

There is low competition among commercial businesses on TikTok, which is not the case with Instagram or Facebook. And as long as the niches are free, entrepreneurs have a 100% chance of getting thousands of reaches. However, you will achieve this goal as soon as you create trending content.