How to create good outdoor advertising

When we go to work or on business, we notice a lot of outdoor advertising on the streets. But among them, there is a lot of advertising that is designed completely wrong. Advertising structures located at intersections often have a lot of information written on them. But it is almost impossible to read it from such a distance. Therefore, when creating outdoor advertising, you need to follow some tips and rules.

Design of advertising structures

Let's look at a few design principles that professionals use to create an attractive sign. Such advertising should be as easy to read as possible, attract attention and influence the mind. It is important that outdoor advertising is not only clearly visible, but also completely understandable to a person.

All outdoor advertising structures differ in size and shape. Depending on the distance at which people will have to view the structure or you, you need to choose its size and shape. You need to think about where exactly it will be located, what obstacles may prevent you from seeing it. After all, one of the most important elements of outdoor advertising is good visibility.

The empty space around images and text also plays an important role. When creating advertising, many people try to fill almost the entire area of a sign or structure with text. But a large amount of text will be much more difficult to read. To ensure optimal readability, 30-40% of the area on the sign should be left without any content.

Font type

To make the text as clear as possible for the reader, you need to choose the most easy-to-read and clear styles. Any important parts of the message on the sign can be highlighted in a different font.

There is a belief that it is easier to read text written in capital letters from a great distance. But in fact, this opinion is wrong. Various visual tests have been conducted, which have shown that the text with both upper and lower case letters will be more legible at a great distance. It is important to understand that a person may have only a few seconds to read your outdoor advertising. The readability of the information can be improved even further by not using capital letters at all.

It is not recommended to use more than two different fonts on one sign. But if you choose two fonts that complement each other well, the message will be more attractive to the eye. You need to choose fonts that will be convenient and easy to read when viewed from a distance. To avoid making mistakes, you can use ready-made font tables developed by experts. They will help you understand how best to design an advertising sign.

Graphics and images

Adding a border to the text will increase the reading speed by 25%. Adding borders is recommended for such ads when motorists are the target audience. Such borders usually draw attention to the message faster.

To increase the effect of reading the message, you can add a full-color photo to it. It can be the manufacturer's logo, any product-related illustration, or other graphic elements. Thanks to the image, the design of the advertising message will be more advanced and informative.

When choosing a background color, you should never use shades that will make it difficult to read the text or interfere with focusing on it.

It is important to understand that any light shade will serve as an excellent contrast to a dark one. And white will always go well with all dark colors. The greater the contrast between colors, the easier it will be to read the text from a distance.

Visibility of color combinations

There are combinations of colors that are best suited for lettering. Studies have been conducted to determine the degree of legibility of text written in a particular color against a particular background. Here are the options for combinations, starting with the most legible.

• Black text on a yellow background is best seen
• Black on white is worse
• Next - yellow letters on a black background
• White on blue
  
• White background and green lettering
  
• Yellow background and blue letters
  
• White letters on green or brown
  
• Brown lettering on yellow or white
  
• Brown background with yellow text on it
  
• Red letters on plain white
  
• Yellow message on red and vice versa
  
• White letters on a red background

By following these tips, you can create the most effective outdoor advertising that will attract attention and provide maximum information.

Do you want to attract even more attention to your advertising? Then read our article How to increase the effectiveness of outdoor advertising?