10 reasons that will convince a customer to buy a product in your store

Customers choose a particular store depending on many factors, such as price, quality of goods, store location, product range, convenience of payment and delivery, reputation of the chain, recommendations of friends, personal shopping experience, etc.

What motivates people to buy an iPhone rather than a Samsung, to go to a store on the other side of town rather than near their home, to go to one hairdresser rather than another? Of course, there are many reasons, and they are often quite subjective. However, let's try to classify the main motivations of buyers that encourage them to choose certain places to fulfil their consumer desires.

Price is the basic criterion that determines the decision of customers in favour of a brand or retail chain. Many people, especially in the current challenging environment, cannot afford to buy expensive items, so they prefer stores with reduced prices. However, a low price often indicates a product of inadequate quality. Therefore, if quality is more important to a consumer, they are more likely to buy a more expensive product.

In Ukraine and in neighbouring European countries, mini-markets such as "Everything for 50, 100 UAH" are popular, offering cheap, mostly Chinese, household goods, beauty products, clothing, stationery, long-life food products, and others. Although their quality is not high, the number of visitors to such outlets is often overwhelming, especially on the eve of holidays.

For many customers, the quality of goods, in particular of certain types of goods (children's products, cosmetics), is a decisive factor. They choose stores or brands that offer high quality products that meet their needs. These customers value their time and money too much to buy a cheap item that may last a month or two. Many people prefer to save up and buy a quality product rather than a pig in a poke.  

In recent years, shoppers prefer stores that are close to their home or workplace. Firstly, it is convenient, and secondly, it saves time and money on travelling. More and more stores are now opening in residential areas to speed up and facilitate the shopping process for customers. At the same time, there are still some consumers who are happy to sit in traffic for an hour or two to get to the other end of the city if there is a well-known brand store there or if it has an attractive range of products.

A store's reputation and good recommendations are strong sales motivators. Shoppers who value style, prestige, and name, of course, trust trusted brands with an excellent reputation in the market. Such people make their purchasing decisions based on high ratings and positive feedback from other customers on the Internet or in their environment.

The range of goods also influences the choice of a store. There are customers who only go to stores that offer a wide range of products so that they can compare and choose the best one that meets their search criteria. This does not mean that you need to expand the categories of only a specific direction. 

For example, the Ukrainian seed store Agro-market.net is a leader in Google search results in its niche because it sells not only goods and equipment for the garden, but also other household products: household chemicals, food, generators, charging stations, kitchen utensils, household appliances and working tools.

This is a critical condition for online retailers, as customers prefer to shop online mainly because the goods can be delivered to the right place quickly and without unnecessary hassle. It is obvious that the convenience and variety of payment methods, multiplied by fast and clear logistics, will play into the hands of stores that have these basic options.

Measures to attract customers and increase their loyalty are a competitive advantage for any store. For a small additional service, customers are ready to be loyal to a retail outlet until the first negative shopping experience. 

Advertising campaigns, a perfect loyalty programme, bonuses for regular customers, discounts and other rewards for various targeted actions can be a decisive argument to buy goods in your store rather than in a neighbouring one. Marketing activities can increase attention to your product and attract new customers who have not yet heard of you.

Marketing campaigns can be complemented by good customer service when a store creates a unique shopping experience for customers: 

• accompanies the user at all stages of ordering,
• provides various forms of contact with the company in case of any questions,
• managers politely and promptly respond to all customer objections,
• and in offline outlets, it serves customers without queues, as sales are automated.  

These and other advantages can significantly increase customer satisfaction and encourage them to buy goods from you more often, which will recommend your store to others.

9. Environmental friendliness

10. Innovation