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Made with Bravery - a new opportunity for business and rebuilding Ukraine

08.11.2022 10:01
Natalia Mitroshina
Natalia Mitroshina

Author and content analyst on trade automation

Маркетплейс Made with bravery

Made with bravery is the first marketplace of goods made only in Ukraine. It unites domestic manufacturers and brands around a common goal - to promote Ukrainian exports and rebuild the country's economy.

How the Made with bravery project came about

The idea of creating the Ukrainian trading platform Made with bravery belongs to the product IT company EVO. The initiative was supported by the payment technology industry leader Visa and the communication agency Banda. The media partners of the project are: Ministry of Digital Transformation, Diia.Business portal and the Office for Entrepreneurship and Export Development.
The mission of the project is to support Ukrainian courage and promote Ukrainian production in the international market. The Made with Bravery communication campaign is based on the following message: by buying Ukrainian, everyone contributes to the restoration of Ukraine. Each purchase, order is a "brick in the new walls of the country".
Made with Bravery marketplace is a great opportunity to show cool goods and products of Ukrainian companies to the general public. Ukraine has brave entrepreneurs and first-class brands that the whole world should know about. This platform will allow businesses to scale and find new customers. And this means profit, jobs, the opportunity to donate and keep Ukraine's economy stable. In addition, this is another opportunity for people from other countries to learn about Ukrainian and support us," says Mykhailo Fedorov, Deputy Prime Minister, Minister of Digital Transformation of Ukraine.

What can you buy?

автентичні українські товари на експорт
The marketplace allows you to sell unique Ukrainian-made products of various categories: clothes, shoes, accessories; goods for home, beauty and health, children, sports and recreation; works of art, collectibles, etc. In total, the site features about 400 sellers. 
According to analysts, the most popular items among Ukrainians and foreigners are: Ukrainian flag, sweatshirts, patriotic T-shirts and socks.
According to The page, during the first month of operation (September 2022), more than 80% of goods were sold abroad on Made with Bravery. Orders were sent to 50 countries, among which the most active buyers were: USA, Ukraine, Great Britain, Germany and Canada. One of the interesting sales was an originally designed edition of "Kobzar", which flew to the UK for 19 950 UAH.
Things that cannot be sold on Made with Bravery:
  • goods that are not produced in Ukraine;
  • alcohol and tobacco products;
  • weapons and their parts;
  • products of the nail industry and perfumes;
  • medicines and medical products;
  • certificates for goods and services.

How to sell on Made with Bravery

To start a business on the marketplace, an entrepreneur or manufacturer must meet the following requirements:
  • produce unique Ukrainian goods of high quality;
  • be a subject of entrepreneurial activity;
  • have common values with Made with Bravery.
The priority is authentic items that brands also distribute on social networks, accompanied by good photos and product descriptions.
The platform takes a commission from the seller in the amount of 12% of the product cost. 5% of each order is transferred to the United24 fundraising platform to support the Armed Forces and the basic needs of the country. If you pay with a Visa card, another 5% of the purchase amount is transferred to United24.
Delivery of goods is carried out by the national postal operator Ukrposhta - on the territory of Ukraine and in more than 50 countries.

Advantages of the platform for manufacturers

If you are in doubt whether to go to Made with Bravery with your goods, here is a list of the main advantages of the marketplace:
  1. Great business opportunities. The Made with Bravery project is the key for Ukrainian entrepreneurs to expand markets for their products and expand into international markets.
  2. Transparent conditions. The seller receives funds within three days from the date of ordering. Funds are "frozen" from the sender's bank account and credited to the seller's account if the buyer has received the goods and agrees to pick them up.
  3. Support of the Presidential initiative United24 - a platform for raising funds to help Ukraine. Profits from commissions from sales of goods on the platform are transferred to United24 for the needs of the army and the country, etc.
Thus, by selling goods made in Ukraine with courage, you join the global goal of creating a new image of our country outside its borders, and the idea of making the whole world fall in love with Ukrainian. And, of course, Made with Bravery is an effective support of the country's economy.  

Програма обліку товару | Торгсофт



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