10 largest marketplaces in Ukraine

The Ukrainian e-commerce market is developing rapidly, and marketplaces are becoming increasingly popular for both buyers and sellers. Torgsoft has compiled a rating of the largest marketplaces in Ukraine based on the Ukrainian Business Award research in 2023, analyzing their features, advantages, cost of hosting and terms of cooperation, etc. 

In this review, we will look at 10 online stores with the highest customer engagement and sales over the past year.

Why do you need to enter marketplaces?

Many entrepreneurs do not understand what trading on marketplaces will bring them. However, in order for your products to be seen by as many people as possible, marketers recommend that, in addition to your own online store and social media, you develop auxiliary sales channels, such as marketplaces and price aggregators. They are not expensive, and the cost of placement depends on the quantity and specifics of your product. 

1. Rozetka

Features:

• Rozetka is the largest online retailer in Ukraine. The Rozetka marketplace offers a wide range of products, from electronics to clothing and food (over 60 million items).

• Own delivery service.

• The ability to place goods both on a commission basis and according to the marketplace model: that is, the seller can either sell goods on his own behalf and pay a commission on sales, or sell his goods to the marketplace and receive a fixed price for them.

• Rozetka sells goods on your behalf.

• A wide range of tools for promoting products on Rozetka: creating promotional newsletters, customer promotions, placing paid advertising for products on the marketplace, etc. 

• It is possible to integrate the seller's account on Rozetka with your own order accounting system via API. 

Terms of cooperation:

• Sellers set their own prices for goods.

• A monthly fee for using the platform.

• We have warehouses in Kyiv and other major cities for storing goods.

The cost of accommodation:

• Payments start at UAH 120 per month depending on the category, quantity of goods, and cooperation model.

• The commission for the sale of goods is from 2 to 20%.

• The cost of placing goods on the marketplace model is individual.

2. Prom.ua

Features:

• Prom is a large marketplace with a focus on the B2B segment (business-to-business trade), particularly for small and medium-sized businesses.

• The ability to place from 1000 to 10,000 products in the Prom catalog.

• A wide range of tools for analytics and product promotion, including a mobile app for customers and its own website.

• Setting up a promotion for customers.

• Integration with other popular services such as Google Merchant Center.

• Compensation and bonuses for sellers. 

Terms of cooperation:

• Commission: from 5% to 16% depending on the product category.

• Paid packages for product promotion.

• The ability to create your own online store on the platform.

The cost of accommodation:

• Tariffication ranges from UAH 5,900 to UAH 11,500 per year, depending on the number of goods placed.

3. OLX 

Features:

• Olx is the most popular classifieds site in Ukraine with numerous products from private sellers. The platform is visited by an average of 22 million users every month. 

• Possibility of free ad placement.

• Paid package offers to promote both new and used goods.

• Own educational programs for business development from scratch.

• Assist in the recovery of Ukrainian producers and sellers affected by the war, 

• Developing partnership programs with leading associations and companies to support Ukrainian business. 

• Conducting business research together with partners. 

• The ability to create and develop your own OLX store on the platform. 

Terms of cooperation:

• Free ad placement with a limited number of ads.

• Paid packages for a different number of placements: both for a few and for 1000, to increase the visibility of ads.

• OLX does not take a commission on sales, but sellers organize delivery and payment on their own.

• The platform offers tools for communicating with customers and managing ads.

The cost of accommodation:

• Free of charge for basic announcements.

• Paid promotion starts at 40 UAH per ad. The placement package depends on the number of ads, the category, its popularity, and the average cost of goods in it.

4. Epicenter

Features:

• Epicenter is a national chain of shopping centers, one of the largest e-commerce sites in Ukraine, which sells household goods, building materials, plumbing, furniture, household appliances, electronics, sporting goods, food, cosmetics, clothing, etc.

• A marketplace based on one of the largest offline retailers.

• All products from 350 UAH can be advertised in Google Shopping.

• Setting up and promoting promotional products, product and contextual advertising.

• Professional business advice.

Terms of cooperation:

• Commission: negotiable, depends on the product category.

• Integration with offline stores.

The cost of accommodation: 

• To activate the seller's account, you need to make a one-time payment in the amount of 1100 UAH, 1000 UAH of which can be used to pay commissions for orders.

• The subscription fee is UAH 100 per year.

• The commission is from 5 to 25% of the cost.

5. Bigl

Features:

• The marketplace is a part of the EVO group of product companies, which creates online trading platforms with different specializations. 

• Bigl is a subsidiary of Prom. When registering on Prom, a partner gets the opportunity to publish their products on Bigl. It sells items with a focus on home and family: household appliances, furniture, children's products, etc. 

Terms of cooperation:

• You can place a store on Bigl.ua only after registering on Prom.ua and purchasing one of the paid packages.

• Commission: from 5% to 16% depending on the product category.

• Paid packages for promotion.

• Sellers on the marketplace should have at least 80% of positive feedback and no more than 15% of canceled orders.

The cost of accommodation:

• The cost of the package plan is the same as on Promo + order commission from 5% to 16%. 

• Advertising of Prosalle products is paid separately, if necessary, at Prom's rates. 

6. Allo.ua

Features:

• Allo is one of the largest online supermarkets for electronics and gadgets in Ukraine.

• You can sell products on behalf of Allo and place them in the retailer's general catalog. 

• A loyalty program for customers, including the organization of promotions for sellers' customers. 

Terms of cooperation:

• The seller has a 72-hour credit period from the marketplace, which can be used if the seller's own funds are exhausted.

• The platform may remove the seller's goods without giving any reason.

• The logo of the merchant's store on ALLO should be different from the real one.

• It is possible to integrate your personal account with the merchant API for fast work. 

The cost of accommodation:

• Monthly fee for the use of the platform.

• When registering a personal account, you need to make an advance payment of UAH 2,500.

7. F.ua

Features:

• F.ua, also known as "The One" store, is a Ukrainian online store that sells a wide range of products: from household appliances, home, garden, and sports goods to automotive products. 

• It has three physical stores in Kyiv and offers delivery of goods throughout Ukraine.

• F.ua offers competitive prices for goods and often holds promotions and sales.

• Offers a convenient payment system to merchant customers and qualified support to merchants, such as handling incoming calls from their customers.

Terms of cooperation: 

• It sets strict requirements for merchants: for example, the seller must contact the buyer no later than 24 hours after placing the order. 

• Numerous requirements for the placement of content and goods on the platform. 

• It can block a seller for violating the requirements of the partnership. 

The cost of accommodation: 

• Prices and rates are not publicly available. 

• During the registration process, the marketplace asks the seller to indicate the amount of commission.

8. Kasta.ua

• Kasta is the largest fashion marketplace for clothing, footwear and accessories in Ukraine

• The Kasta marketplace also sells home goods and clothing from well-known brands such as Adidas, Nike, Puma, Zara, and H&M.

• Promotions and discounts on selected products.

Terms of cooperation:

• It offers 2 cooperation programs: Marketplace 3P and fulfilled by Kasta. In the first case, you sell independently, without Kasta's help, while in the second case, the retailer rents out its warehouse, takes care of all communications with customers, and ships orders without your participation. 

• Unlimited free delivery of the seller's goods and cashback from 3% at the expense of Kasta.

• No mandatory regular payments for the use of the platform

• Commission: from 10% to 20%.

• The ability to create branded stores on the platform.

• It provides its own promotion system and loyalty program for partners — Kasta Black. For example, it helps to create photo and video content for the seller's catalog, provides the necessary marketing promotion tools: banners, SMM, Google Ads, etc. 

• It offers its own contact center and fulfillment services. 

9. Zakupka

Features:

• Zakupka is a Ukrainian B2B marketplace founded in 2008. About 2 million users visit the platform every month. 

• A wide range of goods and services from different businesses for different categories of consumers. 

• Provides access to the marketplace audience and a well-optimized website on an external domain. 

• Tender system: Zakupka offers a tender system that allows buyers to conduct tenders for the purchase of goods and services.

• It provides advanced opportunities for merchants, such as placing goods in premium categories, participating in tenders, comprehensive marketing promotion, including website development and design, organizing awards, etc. 

The cost of accommodation:

• Free plan: the supplier can place their goods and services on the Zakupka platform for free. Paid plan: the seller pays a fixed amount and enjoys all the benefits of the platform. 

• The minimum initial payment for catalog promotion on Zakupka is 1000 UAH. 

10. Shafa.ua

Features:

• Shafa is a Ukrainian online second-hand marketplace for unique items, clothing, shoes, accessories, and other goods from private sellers.

• Shafa.ua is not just an online store, but also a community. The platform allows you to communicate with other users, share style tips and get information about fashion trends.

• Low prices: Shafa prices are significantly lower than in regular stores.

• Unique products: offers original and vintage goods that cannot be found in other stores.

Terms of cooperation:

• Sellers set their own prices for their goods.

• Shafa.ua takes a 5% commission on the sale of each product.

• Sellers send goods to buyers on their own.

The cost of accommodation: 

• For goods under UAH 499, the sales commission is 14.4%.

• For goods from 500 UAH to 999 UAH: the commission is 12%.

• For goods over UAH 1,000, 9.6%, but not more than UAH 300.

Different marketplaces offer different terms of cooperation, so it is important to choose the one that best suits your business. We recommend that you carefully study all the conditions before starting cooperation to ensure maximum efficiency and benefit for the development of your store.

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