New social network Threads: how is it useful for business?

On 5 July, the American company Meta launched a new social network called Threads, which is recognised as the main and most serious competitor to Twitter. Is it really true, and what business opportunities does this new social platform offer?

"Let's go. Welcome to Threads," Mark Zuckerberg, CEO of Meta, wrote on his Threads account. The post gained several thousand likes in a matter of minutes. The new platform inherited the concept of "microblogging" with characteristics similar to Twitter.

Threads is a social media application. In the social media ecosystem, Threads aims to establish itself as an ideal alternative to Twitter, offering a place for texting, discussions, ideas, and the creation of online communities. At the same time, it is predicted that the new social platform could be a serious competitor to Elon Musk's Twitter platform.

In terms of functionality, Threads is almost identical to Twitter. Here you can post posts (up to 500 characters), photos and videos, like, comment and repost publications, and follow interesting accounts. There is only one feed in Trides, which is algorithmic, meaning it is filled with people you follow and recommended content, just like Instagram now. The downside is that there's no way to force Threads to show you messages only from accounts you follow, nor is there a way to clear the home screen of unfamiliar accounts.

There are no private messages in Threads. That is, you can't knock on a user's private message - you need to switch to another social network.

You can only delete your Threads account together with your Instagram page. Users can deactivate their accounts at any time, but they cannot delete them completely. Both social networks are too closely interconnected.

The emergence of the new social network Threads opens up certain opportunities for businesses in the field of online promotion and audience engagement. Threads differs from other platforms in its focus on business communication and its exclusive focus on addressing the needs of marketers in building effective content marketing.

Threads' new level of personalisation allows businesses to reach out to their customers in a more personal and rich way. Using analytics and machine learning, the network creates a detailed user profile, including their interests, consumption habits and online behaviour. This allows for a more targeted advertising campaign for businesses.

Threads, a high-converting advertising platform, allows you to launch advertising campaigns aimed specifically at your target audience. Since the social network already has detailed information about users, ads become more relevant and therefore more likely to attract new customers and increase conversions.

Instant customer communication Threads provides businesses with the ability to keep in touch with their audience instantly through direct messages and special chats. This provides a reliable channel of communication with customers, allowing you to solve their problems and answer their questions in real time.

Content and influencer marketing Threads creates unique opportunities for businesses to collaborate with opinion leaders and create content that will attract audiences. The network supports tools for collaborating with popular users who can become brand followers and tell their followers about the brand.

Visual content is the focus of Threads, which is based on visual perception, allowing businesses to create creative and engaging content. Photos, videos, and stories help you communicate effectively with your audience and tell them about your brand, products, or services.

Threads analytics and tracking provides advanced analytics tools that allow businesses to monitor the effectiveness of their advertising campaigns and understand what changes need to be made to improve audience engagement. Tracking metrics allows you to see which content elements attract the audience the most and generate interaction.

All in all, Threads is a powerful tool for businesses to increase their online presence, attract new customers, and build strong relationships with their audience. Its functionality is currently focused on optimising content marketing strategies, which allows companies to plan their marketing activities in a more targeted manner.