How to choose a name for your store
09.07.2025 13:42
"The single most important marketing decision you can make concerns the choice of a product name." (Jack Trout, marketer, pioneer of positioning).
It is hard to disagree with this statement. After all, the history of business begins with the choice of an apt name for a company or product. Naming is the creation of the most appropriate name for a company, product or service. This is the basis of brand building. In the best case, the name should contain a hint of the essence or characteristic of the product. The first impression of customers about the company, their perception of the brand and its further positioning in the market depends on the choice of the name.
In this article, we will tell you about the criteria for an ideal name and effective methods of developing names for different business areas.
Methods of creating a store name
The secret of a successful name lies in the answer to two simple questions:
1) what unites?
2) what is associated with?
So, the answer to the first question formed the basis for the creation of the Rozetka brand. Think about what is common in the goods that are sold in your store?
The second principle - choose an associative series to your product. What objects or phenomena do people associate it with? This is how the names of the Japanese restaurant "Murakami", the flower shop "Bud", the restaurant Mafia, the store "Eva", etc. were born.
1. The name of the owner vs the essence of the product
Many businessmen do not bother to choose the name of the company, but simply call it their own or the name of close people. Sometimes it is called an abbreviation made up of the letters of the first and last name. The name of a particular person unconsciously generates trust, confidence in high quality. Proper names are quite common in the automotive industry, medical, legal, financial spheres (Kellogg, Gillette, Ford, Boeing).
The disadvantage of this way of naming is that it has little to do with the specifics of the product. The highest level of quality is the characteristic of the companies' products. For example: vodka "Pervak", bread "Pyshnov", supermarket chains "Furshet", "Silpo", "Velyka Kyshenya", construction store "Constructor", meat products store "Myasna Lavka", etc.
2. Words of everyday use and slang
The terms familiar to people are remembered from the first time, because they are clear to everyone: semifinished products "Legko", vitamins "Alphabet", SEMKI seeds, detergent "Losk".
3. Historical and geographical names
Vodka "Khortytsia", mineral water "Morshynska", beer "Lvivske", "Berdychivske", ice cream "Khreshchatyk" - all these names originated from a certain geographical region where the goods were produced, and therefore are well recognized by people.
4. Literary borrowings and mythology
Appeal to the classics generates a lot of names for business. Prose and poetry are an inexhaustible source for searching. Confectionery "Buratino", TM "Nasha Ryaba", plus-size clothing store "Kolobok", men's clothing line "Adam" - attract with an interesting fairy-tale connotation.
5. Stylistic techniques
For better memorability and euphony of names, advertisers turn to literary artistic means - assonance and alliteration.
Assonance is the repetition of vowel sounds. Such words are easily pronounced, learned by ear: Philips, Excel, Ford Motor. Alliteration is the repetition of identical or homogeneous consonants in a word or sentence. This technique enhances the imagery and expressiveness of the word, phrase: Brook Bond, Kit Kat, PayPal, Tic TAC. The combination of assonance and alliteration creates interesting words. Brand names are very short but easy to remember: Coca-Cola, Hula-Hoop, Chupa Chups.
6. Combination of words
This method best combines the common features of products of the same brand. For example, café "Chaikoff" ("tea" + "coffee"), mobile phone Motorola (motor - car, and Ola - sound), carbonated drink 7Up (seven - 7 + Up).
7. Abbreviation
Names created from abbreviations are always on the lips. For example, few people know that the ATB retail chain is an abbreviated name of the Agrotechbusiness company. By the way, IKEA also contains the first letters of the full name of the organization.
8. Use of foreign words and names
Store names borrowed from other languages symbolize certain positive features inherent in a particular nation. For example, Ukrainian refrigerators Nord, cognac "Jean-Jacques", water "BonAqua".
German names are often associated with neatness and order. They can be suitable for products related to precision (technology), cleaning, for stationery (Bosch, BonAqua, Einhell, Karcher). English-language brand names evoke associations with something large-scale: Tom Klaim, Kristy, Scarlett, Next. French - emphasize gallantry, pleasure, elegance, good manners, etc.
How to create a name for a clothing and footwear store
Each niche has its own characteristics, so the principle of choosing a store name will be different.
If you do not know how to name an online or offline clothing or footwear store, take a closer look at examples of successfully implemented brands:
- Garnamama (children's clothing) - emphasis on motherhood. The Ukrainian phrase "good mother" is well conveyed by Latin letters in writing, in particular in the domain address.
- Modiva is a good example of how to name an online women's clothing store. The name is consonant with female beauty and fashion trends, created by combining the syllables "fashion" and "diva".
- Online store of women's shoes and accessories Celebrity - the name hints that it sells goods for bright women and vip-persons.
How to name a gift shop
Another popular request from Internet users, which indicates a significant interest in the development of names in this niche. The name of a gift, stationery and souvenir shop should not cause complex associations, but should be intuitive. For example, like brands: Watercolor, Economix. Other possible names: Honey gifts, Art-souvenir, Casket, Prestige, etc.
How to name an online store on Instagram?
Effective creation of names on Instagram begins with the following recommendations:
- Indicate in the name of the store the category of goods in which you sell. For example, for children's stores, add the prefix kids_shop, _kids, _toys.
- The name should not be very long, ideally it should show the essence of the product or brand and not contain more than two underscores. For example, a children's toy store can be called: joytoy_shop, children_need_toys, teddybear_shop, bybka_shop, etc.
- Add emotions to hook the target audience. Use colorful words that are most understandable to your target audience: for women - "Coquette", "Milady", "Aphrodite"; for men - "Don Juan", "Gentleman", "Snob", etc.
- Replace keywords in your niche with borrowed synonyms. If the word that describes your brand is already taken (for example: _kolgotki, _cosmetics), look for their foreign analogues (_tights, _pantyhose, _makeup, _toiletry, _beauté).
- Try to avoid the prefixes VIP, Luxury, Luxe in the name. You can repel a large segment of the target audience, as such words will be associated with a high price.
Torgsoft Online Market (TOM) — is a modern platform for creating an online store that fully integrates with the Torgsoft accounting software and allows entrepreneurs to sell products online immediately after launching the website. If you already have a product database in Torgsoft, connecting TOM takes one day and requires no extra effort: the catalog automatically synchronizes with your online store, and all data updates synchronously.
Unlike standalone sites on builders, TOM is part of the unified Torgsoft ecosystem, created specifically for retail automation, making the launch of online sales fast, convenient, and profitable.
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