How understanding the number of visitors helps you earn more: solutions from Torgsoft

How many people visit your store every day? What are the peak hours? Why do some customers buy while others don’t? The answers to these questions can radically improve your business efficiency. That’s why the Torgsoft accounting software* includes the «Visitor Accounting» feature.

It’s more than just counting people — it’s an analytical tool that helps to:

• Evaluate product assortment and customer behavior;

• Understand why customers don’t make purchases;

• Analyze the effectiveness of advertising and promotions;

• Determine the influence of seasonality on customer activity;

• Plan staff schedules during peak hours;

• Calculate profit by comparing counter data with sales results and make informed decisions. 

Why does a business need visitor accounting?

✅ The number of receipts doesn’t show the full business picture. A hundred people may enter the store, but only ten make purchases. These are lost profits that can be recovered — if you know exactly when your store has the highest visitor flow and how it correlates with sales (in other words, if you understand conversion).

If the number of actual buyers exceeds that of ordinary visitors, it means the assortment is well selected, the display is effective, and the prices are appropriate.

✅ Marketing campaigns under the microscope. By analyzing the number of visitors before, during, and after promotions or advertising campaigns, you can clearly understand: 

• whether the advertising works;

• which products bring more or less profit; 

• which prices attract and which drive customers away; 

• what are the customer acquisition costs during promotion and regular periods; 

• how well the product display in the store is organized.

✅ Workforce optimization. The Torgsoft accounting program calculates peak load periods for sales staff and helps entrepreneurs optimize work schedules.

Knowing peak hours, the owner can easily assign shifts so that no customer is left unattended. 

How does it work? 

To count visitors in the store, you need to install a special counter at the entrance and connect it to the Torgsoft program. 

1. A counter is installed at the entrance (Torgsoft offers optimal options such as TK-01 Wi-Fi or TK-04 Wi-Fi, which operate even without power supply).

2. The data are automatically transferred to the Torgsoft accounting software.

3. In the program, you can view reports, charts, dynamics, analyze visitor flow, and compare it with sales data.

The entire process is automated — you get ready-made analytics in reports and graphs that reveal the strengths and weaknesses of your business.

Another advantage of the Torgsoft «Visitor Accounting» option is that you don’t have to buy it immediately. The tool can be activated for free for 30 days, allowing entrepreneurs to verify its effectiveness and impact on sales.

Count — and earn

The Torgsoft «Visitor Accounting» option is not just an add-on to accounting software, it’s the key to understanding where you lose profits and an opportunity to make your business more profitable, customer-oriented, and efficient.