How to create a website for selling goods based on TOM: basic steps and features

Creating a website in one day may seem like an ambitious task, but thanks to modern and technological solutions, it has become possible. 

One such tool is the Torgsoft Online Market. This is a separate option of the Torgsoft program that allows you to quickly launch your own online business without unnecessary costs. 

How to create a website and synchronize products in the accounting program with an online store?

What is Torgsoft Online Market and how does it help create a website?

Torgsoft Online Market is a ready-made platform for quickly creating an online store without developers. The platform integrates with the Torgsoft accounting program and works closely with it. This integration of the accounting system with the Online Market allows you to conduct sales in an orderly and correct manner. 

With the Torgsoft Online Market option, you can create a website from scratch and launch any trading business. 

Advantages of the platform

• Intuitive website administration, a choice of designs and functions for creating and promoting an online store are not the only advantages of the platform. 
• The Torgsoft Online Market is developed on the basis of leading technologies, so the site can be launched in just one day. 
• The platform is synchronized with the Torgsoft product database, which allows managers and sellers to keep track of goods and orders in a single system.
• Torgsoft Online Market in combination with Torgsoft supports integration with business services: Rozetka, Prom.ua, Nova Poshta, Viber, Monobank, Software ECR, Privat24, Google Drive, M.E.Doc, Ukrposhta, Art-Zvit, Binotel, Turbosms, AlfaSMS, Google Analytics, Google Ads, Google Search Console, and Google Shopping to analyze trading results. 

How to create a website for sales in TOM?

The stages of creating a website are usually standard, but setting up an online store to work with the Torgsoft Online Market has its own peculiarities. What are the steps to create an online store in the Online Marketplace? 

Step 1: Prepare the product database

Website development starts with content preparation. There are several scenarios: 

• The first is that you already have a completed database of goods that you have already uploaded to the Torgsoft program. The only thing left to do is to synchronize it with the new website in the CMS Torgsoft Online Market. We will tell you how to do this below. 

• The second scenario is that you don't have a product database in Torgsoft. Therefore, to display content on the site, you first need to fill out product cards in the accounting program, that is, post the store's assortment, and then synchronize them directly to the Torgsoft Online Market. 

Customize product descriptions

Users can create standard or dynamic product descriptions in the accounting program or in the CMS (admin) of the Torgsoft Online Market. The possibilities of descriptions in the CMS are much wider. It can be both text and HTML descriptions. 

Dynamic HTML product descriptions allow you to create more attractive descriptions, include different styles, formatting, and images. When you need to depict a lot of details that can improve the visual perception of the product in your online store. You need to create dynamic descriptions yourself. 

If you need to quickly add a description of a product without styling, use the regular text description that is available in the accounting program by default. 

When preparing the product database for synchronization with the online store, you can also select dynamic and standard product characteristics. 

Dynamic characteristics reveal additional product properties or important specific information. Standard characteristics for the smartphone category may:

• include power,
• color,
• country of manufacture,
• materials,
• packaging,
• seasons,
• warranty period, etc.

Dynamic characteristics include screen diagonal, RAM, battery capacity, operating system, etc. 

To select a dynamic characteristic of a product, you need to go to the Warehouse → Synchronization with an online store section in the Torgsoft program.

Preparing photos for an online store

The Torgsoft Online Market can select one or more product photos to synchronize to the website, determine the main photo, and update the photo without changing the URL. The platform can also:

• It is standard to erase the photo before downloading.

• Find duplicate photos in the accounting program and synchronize only one.

• Display different photo uploading styles, which is important for mobile devices.

• Automatically create sets of photos with different sizes and choose the right size for different devices, etc.

Step 2: Setting up site modes

To create a website for sale, you need to customize its appearance.

In the Torgsoft Online Market, you can:

• choose a design template for your future website,
• a color scheme,
• fonts from Google Font,
• a logo,
• and other external components,
• buttons,
• text fields, etc.

A CMS, or content management system in the Torgsoft Online Market, allows you to display content the way you want:

• add products,
• categories and subcategories,
• filters, prices,
• home page,
• blog,
• FAQ,
• additional pages,
• header and footer (upper and lower static parts), etc.

The Torgsoft Online Market has a convenient file library where you can upload additional photos, logos, and other files you need for your site. 

For fast photo processing, Torgsoft Online Market developers have offered the Torgsoft Pixel Perfect auxiliary program. It prepares product photos for publication in the online store. The program uses artificial intelligence methods to improve the quality, automatically detect and remove the background in product photos. 

Step 3: Synchronize goods from the accounting program

Synchronization of the downloaded or created database of goods from the accounting program to the website keeps the information on the website of the online store up-to-date. To synchronize products, you need to:

1. In the accounting program, prepare a file with information about the products and their photos. The Torgsoft Online Market analyzes the imported file and determines which description or photo should be added, updated, or deleted (if there are already certain products on the site). 

2. In the Synchronize with online store section of the program, click the Synchronize button.

Step 4: Setting up payment and delivery

Torgsoft Online Market supports accepting payments through the popular online service LiqPay. In the designer, you can choose a payment method: to a current account or to a customer's bank card. All payments for purchases and order statuses from the online store are automatically transferred to the accounting program.

Currently, the platform is integrated with Nova Poshta services for quick generation of invoices and registration of shipments. Torgsoft plans to add convenient integration with Ukrposhta and the EasyPay payment system. 

Step 5: Integrate orders with Torgsoft

CMS Torgsoft Online Market can instantly send orders to Torgsoft, from where the manager can work with them in the accounting program itself. This greatly simplifies the work with orders: it allows you to transfer up-to-date order statuses and conduct sales systematically and without errors. 

Step 6: Marketing and promotion

Website promotion is an important stage of online business development. It is important to use social networks, contextual advertising, mailing lists, and SEO optimization to attract potential customers, increase store awareness, and boost sales. After all, this is the essence of creating a website. 

Torgsoft Online Market has a number of blocks and tools for customizing your website to increase its presence and visibility on the Internet: you can set up SEO characteristics of products, tags, automatically fill in titles and descriptions, set up link redirects, and much more. 

By adding SEO product descriptions for a specific filter, the page with this filter will be indexed by Google. 

In addition, the site can be connected to social networks through a special code and share traffic data. 

Thanks to modern interactive platforms, even beginners in e-commerce can create a website. Online Marketplace and similar services allow you to quickly implement various business ideas and conduct online sales in a proper and systematic manner.

Frequently Asked Questions

What is Torgsoft Online Market and how does it work?

Online Market is a platform for creating online stores without the need for developers. It integrates with the Torgsoft accounting software, allowing automatic synchronization of products, orders, payments, and deliveries.

How quickly can I create an online store using Torgsoft Online Market?

You can create your online store in just one day. The platform offers a simple setup process that allows you to launch your store within a few hours. However, you must already have a product database created in Torgsoft.

What are the advantages of using TOM?

The platform offers an intuitive admin panel, a wide range of designs and features for the online store, as well as automatic synchronization of products, prices, and stock levels with the Torgsoft accounting software. The service includes a 30-day trial period, and support and setup are included in the cost of TOM.

How to set up product synchronization between the accounting software and the online store?

To synchronize products, you need to fill in the product database in the Torgsoft software according to the requirements of the online store and activate the synchronization function in Torgsoft Online Market. This will automatically transfer all data to your website.

Can I use Torgsoft Online Market without prior experience in website creation?

Yes, Torgsoft Online Market is designed for users without technical experience. The interface is simple and intuitive, allowing you to easily set up the site without any programming knowledge.

How to promote the site and attract customers using Torgsoft Online Market?

The platform offers SEO tools, redirect settings, integration with social networks, and platforms for contextual advertising. You can connect advertising services to increase visibility and attract customers.