How to organize an online fitting in a store?

Virtual fitting is the ability to choose the right product by overlaying items on a personal photo provided by the buyer. It is believed that the massive introduction of online fitting minimizes product returns and the loss of potential customers.

Why is it important to create a virtual fitting room?

IT specialists offer software that creates a digitized human model based on personal anatomical and physiological data.

Advantages of online fitting

The online fitting room requires a lot of personal information that customers are reluctant to disclose, but it offers many opportunities:

• Identify the features of a person's figure, excluding physical contact;
• Choose the model, size, color of the product;
• Use the services of an online stylist (for fashion retail);
• Speed up the clothing selection process and simplify the work of staff;
• Order the product you like without visiting the point of sale;
• Attract potential customers with innovative technical implementation;
• Increase competitiveness on the Internet with the help of technology.

Prospects for the development of online shopping

A virtual fitting room is a way to increase consumption among potential customers. Thanks to the wardrobe in the smartphone, the user is able to:

• Choose clothes for a particular event or pastime;
• Update the set of basic relevant things;
• Combine already purchased goods with the available assortment of the store.

Types of online fitting rooms

There are 3 options for online fitting rooms, which provide different features and, accordingly, cost differently.

Stationary fitting stand

An offline technology, augmented reality (AR). A person is photographed, and then the digital model is transferred to a large-scale LCD touchscreen equipped with an additional lens.
The user chooses clothes and then gets the "mirror" effect. This specific feature has not really caught on in shopping malls, as it does not allow you to tactile feel the material and appreciate the nuances of the figure.

Doll 2D fitting room

A specially designed website or mobile application that allows you to select several physiological parameters: height, weight, hair color.
A simplified version "endows" the 2D model with the head of a potential buyer, while the most sophisticated programs personalize the digital model.

Innovative 3D fitting

An integrated approach in which a person is digitized from all sides. The same thing happens with clothes in a store. After a long preparation stage, the dynamic images are merged to produce a final mirror image with minimal errors.
The coolest option is to create a 3D model using a webcam that will fully match the parameters of a person. Next, the user edits the profile by filling in personal information: height, weight, and physique.

How will online fitting develop?

Most major brands use a two-dimensional static body model. Later on, programmers can implement 3D models that will be supplemented with augmented reality elements, which will help to instantly try things on using a webcam.

It is up to businesses to decide which option to choose. The virtual shopping industry continues to evolve, and now is the time to implement innovative technologies to increase sales.

What if there is no online fitting service?

1. Take high-quality photos of the product from different angles. If you have clothes, try them on models of different sizes. Any clothes fit perfectly on girls of sizes 42-44. But not only petite girls buy your products. Experiment. The trend for naturalness will draw attention to your store.
2. Use 3D photo technology. You can post such photos on your Facebook page.
3. Create detailed video reviews and post them on Instagram and Facebook.
4. Some stores send several sizes to customers. The customer chooses the size that suits them, while the postal service returns the rest to the seller.