How to prepare a store for the New Year holidays in 2024

New Year holidays are a great opportunity to increase the average check and increase customer loyalty. By properly organizing sales, store owners can simultaneously sell the remains of goods in stock and increase profits. Revenue in the high season can reach 2-3 months, and the attendance of shopping centers and stores increases by 20-30%. 

What will be the New Year sales this year in Ukraine under martial law? It all depends on the situation in a particular region and, of course, on the economic component in the country. The lower the purchasing power of people, the lower the sales will be.  

We have collected for you recommendations that will help you to properly plan and conduct New Year sales without large financial costs. 

For effective trading during the winter holidays, attracting new customers and warming up the interest of existing ones to your store, it is worth thinking over promotional offers and preparing an online store in advance. This will save you the hassle and unnecessary financial and reputational costs during the hot season. 

Buyers mostly wait for the period of New Year sales to make cherished or necessary purchases at reduced prices. Order goods from suppliers at least a month in advance if you do not have enough in stock. 

You should also take care of expanding the range of your store. Add to the standard line - New Year and Christmas. Even if you sell non-entertainment goods (tools, furniture, pet products), do not be lazy to order a festive series that would best fit into your business segment. This applies not only to decorating the sales area of the store, but also to diluting the assortment itself. Christmas tree decorations, souvenirs, inexpensive seasonal goods (firecrackers, sparklers), although they will not raise the average check too much, will attract more customers to the shelves.

Use the opportunities of different sales channels. Develop thematic promotional products that need to be sold or with which to draw attention to the store. 

To increase the number of contacts with potential customers, launch advertising campaigns in social networks or contextual advertising in Google Ads. The latter is best suited for businesses that already have stable sales but need to increase their customer base. But if you have a limited budget for online advertising, focus on promoting products through social networks. This is a relatively inexpensive way to attract an audience and increase brand awareness. 

If your business is represented on the Internet, there is nothing easier than to prepare your store for the winter holidays with the help of interesting promotions and giveaways. In order for your customers to get the most out of the purchase, and you to increase the average check during the hot season, combine different options for promotions using discounts:

Unlike the promotion, the discount has no time period and special conditions that affect the possibility of purchase. However, you should not make discounts permanent, because then they lose their value. Apply discounts to certain events or holidays. 

It is better to arrange grand sales at a clearly defined time for all goods, and not selectively. This, firstly, will increase sales and free up space in the warehouse. Secondly, it will not cause customers to feel that they were lured to the store by low prices (which in fact do not differ from prices on ordinary days) for goods of dubious quality. 

Do not use too expressive advertising of discounts on holidays. This can also repel customers. In advertising messages, focus on the emotional component, urging people to "give warmth and comfort". 

Marketers often resort to this technique to unload the warehouse and sell old goods.  In Torgsoft, the "Analysis of stale goods" option is perfect for this. It will show the goods that should be immediately put on the shelves. 

As a rule, the discount applies to the second or third item of the purchase, which is lower in price. 

To increase sales before the New Year, give your customers discounts on the purchase depending on its value or the number of items in the check. This method of loyalty cannot be implemented without discount cards. 

Promotions and contests work best in social networks. Write down the terms of the New Year's promotion on the pages of the site and in the posts. Offer your customers gift cards of different denominations in electronic form or in gift wrapping. 

Also, determine the category and quantity of promotional products in advance. Form a festive selection of products or sets for which set holiday discounts. 

Make a bright advertisement for the promotion, in which you justify its appearance. New Year holidays are a classic occasion that does not cause any doubts. 

Design your store in the New Year style