How to sell products on Pinterest: promotion scheme + 7 win-win tips for business

Pinterest is one of the most popular social platforms, allowing users to find ideas, inspiration, and products, and businesses to find customers. In 2025, this social network with over 465 million monthly active users remains one of the most effective tools for visually promoting brands and increasing sales.

Pinterest is suitable for both small local businesses and international brands. The platform retains traffic, builds brand trust, and allows you to sell products that evoke emotions and are associated with a lifestyle.

How can ordinary entrepreneurs use the capabilities of Pinterest?

How does the Pinterest program work?

Pinterest is not just a site with pictures for inspiration and sharing ideas. It has long been used as a full-fledged trading platform like Instagram or TikTok. 

If a person shares a pin on other social networks, no matter how, the image retains a link to the original source, so content theft is impossible. 

Developers have implemented a dislike system that filters out unnecessary information in the feed, so a person is shown ads according to their preferences. 

How a user can help promote your products

Pinterest subscribers help promote the brand themselves: they publish pins (posts), share them, or save them, thereby making the content viral. How it happens in practice: 

1. The user enters a keyword phrase in the search bar. For example, "bedroom ideas". In 98% of cases, they go to the Pinterest site after the first click. And when the user is registered on the social network, the search starts immediately within the platform.

2. They view photos, videos, or pictures, share them, or save them to their boards (thematic collections). Among these photos are those added by stores with direct links. Thus, the likelihood of purchasing a product in a particular store increases if the store's offer matches the user's request. 

3. The buyer can promote the content they liked (ideas for using the product that the seller highlights in the pins) by posting comments, liking, and reposting the pins. These actions contribute to more active pin showing in the feed of potential buyers. If other customers are interested in the information, they will also share it. Thus, the number of impressions in the feed and traffic to the store's website increases.

Who can sell on Pinterest

Anyone who can photograph products or services, from construction work to beauty services, can sell on the trading platform. They promote products even in competitive and difficult niches. The most popular categories on the site are:

• Interior design, room decoration.

• Custom furniture making.

• Construction.

• Accessory making, clothing design.

• Beauty services (nail art, tattooing, cosmetology, hairdressing, etc.). 

• Clothing and footwear.

• Travel organization.

• Food industry.

• Landscape design.

• Floristics, gift products.

The best-selling categories are those that can be beautifully photographed and presented as an idea or for inspiration. However, this does not mean that a seller cannot sell doors, windows, electrical appliances, or household appliances - it is worth playing with post ideas so that users want to save and share them. 

Advantages of Pinterest

• Paying audience.

• Sellers sell products abroad using marketplaces or their own sites.

• Already formed target audience. According to statistics, women interact with social network content and make purchases 70% more often.

• The platform builds close relationships with customers based on trust.

Disadvantages of Pinterest

• Mandatory condition: site optimization for mobile versions, as Pinterest — is a mobile app, and content is more often viewed from smartphones than from desktop computers.

• The platform's requirements for photo quality are stricter than on any other social networks.

Compared to the advantages, the disadvantages of the social network seem insignificant. And if Pinterest's popularity used to be limited to the US and European countries, now 80% of the world's population uses the trading platform.

How to Sell on Pinterest: A Step-by-Step Guide

Signing Up for a Business Account

First, you need to figure out how to create a business account on Pinterest? The marketplace doesn’t charge an additional fee for creating a business profile. This will give you access to analytics, advertising tools, and other features that aren’t available to personal accounts.

1. First, you need to figure out how to create a business account on Pinterest? The trading platform does not charge an additional fee for creating a business profile. This will give you access to analytics, advertising tools, and other features not available for personal accounts. 

2. To register a new profile, go to Pinterest for Business or link a business account to an existing personal profile. You can link up to four business profiles. 

3. Fill in all the necessary fields, including the business name, website, and contact information. 

4. Add a Pin It button to your website. 

5. After registering a business account, 50% of promotion actions take place without the owner's participation. 

6. A business account will give you access to analytics, advertising, Rich Pins, and the ability to overlay brand logos on photos when publishing.

Profile optimization

Your Pinterest account should be attractive and informative. For this: 

1. Use a professional photo or your business logo.

2. Create a clear and concise description of your business, considering keywords that correspond to your niche. 

3. Add links to your website and other social networks. Download the Pinterest button for the browser.

Content plan development

1. Identify the main topics and categories (boards) that will be of interest to your audience.

2. Fill out a publication calendar to ensure regular content updates on the platform. 

3. Plan monthly publications, distribute them by days. Some advise publishing 15 images per day, but it is worth starting from the specifics of the target audience of the store. If you promote a product in countries where Pinterest is just gaining momentum, it is enough to publish up to 5 pins per day. Automate posts using scheduled posting services. 

Creating boards

Boards on Pinterest help organize your pins and make it easier for users to find products on your page and in the feed. How to create a board on Pinterest?

1. Create thematic boards that correspond to the categories of your products and the interests of the audience.

2. Develop images of your products or services for each board, add covers.

3. Pay attention to popular categories. On Pinterest, these are handmade, clothing design, food, accessories, interior design, travel, kids. If your store does not fall into these categories, nothing is wrong. Do you sell dishes? Photograph them with food. This way, pins will fall into popular categories. 

4. Give each board a clear name that contains keywords related to your store, brand, and product.

5. Add a description of the board with keywords and hashtags. Create detailed product descriptions so that the user does not have additional questions: include the price, size, composition, warranty period, payment methods, contact method for ordering the product.

Creating attractive pins

Pins — are the main way to present products on Pinterest. To create high-quality and relevant pins on the board, take care of the following conditions:

1. Follow all Pinterest requirements for the sizes, design, and quality of photos and videos. Use high-quality images with attractive visual effects so that users want to add your content to their collections. 

2. The optimal pin size is 1000x1500 pixels. The minimum image size is 600 pixels. It is recommended to publish vertical photos with an aspect ratio of 2:3. Videos should be either square or vertical.

5. Create pins of the same format; we advise using the same frames for photos.

6. If you take pictures for a blog, adhere to a consistent style, use a common template for photos.

7. Add text overlays to highlight product advantages or special offers.

8. Add keywords to the pin description to improve its visibility in the search, similar to boards. Write keywords in Latin script, use hyphens. When filling in the title and alt, specify the codes. These actions contribute to search optimization.

Using Rich Pins

Rich Pins — are enhanced pins that automatically pull information from your website, such as price, product availability, and other product details. To activate Rich Pins:

• Add appropriate meta tags to your site.

• Verify your site through the Pinterest Rich Pins Validator.

• After verification, your pins will automatically become Rich Pins.

Publishing pins 

1. Place pins on relevant boards for easier search.

2. If your account has not been used for promotion and sales for a long time, and you have previously created boards, remove them and keep or create only those related to the store.

3. Place boards in order of relevance and importance. People visiting the profile for the first time want to find what they need immediately. If the business is seasonal, highlight the relevant boards. 

For example, sellers engaged in gift wrapping or toy making can place boards with winter decorations in winter and products suitable for the hot season in summer.

Promoting and advertising content on Pinterest

1. Avoid creating half-empty boards, actively share the Pinterest profile link on other social networks and platforms.

2. Use the platform's paid advertising tools to increase visibility and attract more customers. Among them:

✓ Promoted Pins: paid pins that appear in users' feeds.

✓ Promoted Video Pins: video ads that show your products in action.

✓ Shopping Ads: ad campaigns that allow users to buy products directly from Pinterest.

3. Collaborate with bloggers and influencers to enhance your brand's authority.

Analyzing results

1. Regularly analyze your activities on Pinterest to determine what works best and make necessary adjustments. 

2. Use Pinterest analytics tools to track metrics such as views, clicks, repins, and conversions. This data will give you a complete picture of board interactions with potential customers: which pins and boards are most liked and frequently saved by people.

Engage with Pinterest regularly, even if the board works for you on its own — even a year later, the pictures will attract an audience, and store managers won't need to spend time attracting new customers. Publish photos daily, as the more actions you take, the more often your account appears in feeds.

Advantages of a business account

Pinterest actively encourages social interaction, so your actions as a brand should be as follows:

• Reply to comments under pins — the algorithm raises active posts;

• Like and save pins of other users (especially popular accounts);

• Follow potential customers;

• Share pins in Instagram, Facebook, TikTok stories;

• Add links to Pinterest in newsletters and messengers.

Activity increases the chance of getting into recommended and thematic feeds. Pinterest has also introduced new algorithms that take into account the ratio of reposts, saves, and comments to impressions.

How to launch targeted ads on Pinterest

Targeted ads are available in the US, Canada, Japan, European, and other countries. Currently, targeted ads on Pinterest are not available in Ukraine. 

How to sell on Pinterest: 7 additional tips

1. Think strategically when placing pins. For example, if a store sells women's clothing, divide boards by color and style. When customers shop, in 90% of cases, they know what they are looking for — a cocktail dress for a party that will look good with a new clutch or belt, sportswear, black winter shoes. In stores, these items are displayed by season and color, so do the same with boards. 

2. Interact with potential clients. Leave comments under photos and pins of popular users with a well-developed account where your potential audience is. Like, save their pins to your boards. This way, you can find new clients.

3. Look for partners on Pinterest. If your store sells dishes, consider making a deal with companies that design kitchens and prepare food. Combine efforts and promote the business together — this will attract more buyers.

4. Regularly monitor work on the trading platform. Business owners often make the mistake of posting a pin and forgetting about it. Constantly track what works and what doesn't. Therefore, we recommend regularly using the trading platform analytics.

5. Simplify. The social network encourages users to make spontaneous purchases, but no one will buy a product if they have to go through seven steps to add the product to the cart and place the delivery. Buyers want to complete purchases quickly.

6. Use #hashtags. The first four hashtags from the pin description will be displayed under it, and Pinterest allows searching by hashtag. Plus, Pinterest will use hashtags to determine the topic of the pin.

When forming boards on the Pinterest platform, don't be lazy and create large themes. If a store sells shoes, boards titled "spring-summer" or "sports shoes" are not enough. Expand the theme and come up with other collection names. For example, "getting ready for the beach", "first day in college". Such names attract attention and target a specific audience, developing the brand and increasing its recognition.

Promoting products on Pinterest requires careful planning, creating high-quality content, and actively interacting with the audience. By following this algorithm, you can effectively use the capabilities of this platform to increase sales and promote your brand.