Beach business: what to sell to vacationers

July, the vacation season is in full swing. If you work in a resort town, but things aren't going as well as you'd like, maybe this is a reason to review your assortment and analyze the trends of the 2021 beach season?

In this article, we will help you choose the best-selling products and sales schemes that will attract customers to your store.

Business ideas for the beach: 16 popular products for beach vacations

Every year, tourists buy tons of beach accessories: some forget to bring last year's beach accessories, some are forced by children, but most vacationers are tempted by beach novelties. 

The best-selling products are the same: beach umbrellas, towels, sunscreen, sunglasses, swimwear, toys for children, beach bags, pareos, souvenirs, inflatable circles and mattresses, sun visors, bandanas and sun scarves. 

But every year the range is expanding and new products appear for the comfort of your vacation.

Beach umbrellas

Everyone needs umbrellas to protect them from the scorching sun. But an umbrella rarely survives until the next season due to its unreliable design. In addition, an umbrella is bulky luggage, and most tourists won't carry it on a train or fill half the car's interior with an umbrella.

The most popular models are budget ones.

But those who come to rest fundamentally and by car will prefer a combined model - a chair + umbrella. The place to relax will be much more comfortable and easier to find, and such a product will go to the country after the vacation.

Buyers' wishes: the umbrella should be lightweight, with an original design, resistant to wind, and easy to carry.

Cottage landlords can offer umbrellas with LED lighting to decorate the courtyard and create comfort for guests during the evening.

Lamzac or inflatable sunbed

Relaxation implies maximum comfort. Lamzak became a trend a few years ago: it's an inflatable lounge chair, easy to take with you, and can be filled with air in 30 seconds. No need to carry a pump or train your lungs. Lamzaks occupy a large area, which is why companies love them - three or four loungers and the company actually separates a piece of the beach.

Classic inflatable sunbeds are attractive because you can swim on them. They will sell well with pumps and repair kits.

Waterproof phone cases

The motive for buying is simple: fear for your smartphone.
Vacationers love to take pictures in the sea, but they don't want to drown all their vacation memories with one clumsy move.

Waterproof cases are in demand among those who like to take photos in the water, go scuba diving, come to the beach alone and don't want to leave their phone on the shore, or simply worry about dropping their phone in the wet sand or knocking over a drink.

The best argument to convince people to buy a case is a demonstration. You can take an aquarium and an old but working smartphone, put it in the case, and show customers that after being submerged, the smartphone is dry and still working.

Portable fans

Many vacationers rent inexpensive housing without air conditioning. And to survive the 30-degree heat, tourists run for fans after the first hellish night.

The criterion for selection is simple: inexpensive. After all, those who come by train are unlikely to take a large fan home with them.

Make a sign that your store has fans - this will attract the attention of those who didn't even know they could buy one. Provide portable handheld fans with batteries for children - if parents save money on themselves, then nothing is too much trouble for the comfort of their children.

Velika beach bag

A vacationer goes to the beach in full uniform: several towels, shoes, children's toys, water, drinks, snacks, hats, accessories, balls. You need a comfortable bag that can hold everything.

Offer customers bags with a mesh: they are convenient because all the sand will be shaken off and the vacationer will not bring a piece of the beach to the room. Bags should be durable and roomy, with bright unique prints that will remind customers of their vacation.

Demonstrate how much you can fit in a bag: put a beach set in it - two towels, a set of children's toys, a mask, a snorkel, a bottle of water. This set can be put up for sale at a nice discount.

Hats: hats, caps and visors

Motive for purchase: self-expression and sun protection.
There are no restrictions in the assortment: only on vacation can a person afford to wear a hat like Al Capone's or a headdress like tennis players. Girls are especially fond of tennis visors: you can gather your hair beautifully and not spoil your hair with a headdress.

Hang up a large mirror, or preferably several, so that the customer can try on the product without hindrance. Group the hats by style, encourage experimentation, and readily allow them to try on more.

Ruhnik

Vacationers prefer large beach towels with a unique print. Customers will be attracted to a store that has a variety of choices.

The towel should be quick-drying, lightweight, and repel sand rather than attract it, as most beach towels do. Linen fabric repels sand, absorbs water and dries quickly.

Towels sell well in family sets for 2, 3, 4 people. Create a loyalty system to make it really profitable to buy a set of towels. Towel + bag, towel + umbrella will also be sold in sets.

Beach shoes

Previously, people used to buy only flip-flops for the summer season, but now the variety of footwear has doubled, with the introduction of aqua boots. No one wants to ruin half of their vacation with a cut foot.

Add aqua hats to your assortment. Demonstrate how they protect against cuts by placing the aqua harness on sharp shells and letting customers test whether the shell will cut through the aqua harness. 

It is good to sell beach shoes as a set with a shoe bag or beach bag. To account for shoes in Torgsoft, use size accounting, quick size range entry.

Sączesahisny cream

The motive for buying is simple - not to get burned.

If you've been selling sunscreen all along, this year you can significantly expand your assortment and surprise your customers, because in addition to sunscreen, there are sunscreen water, gel, pencil, cream-gel, lotion, ointment, mask, oil, milk, foam, napkin, cream, spray, serum, fluid, emulsion, essence, and even shampoo.

Attract customers with a diverse assortment. For a product to sell well, the seller must know the advantages and features of each product.

Backpack cooler

The motive for buying is not to spoil your vacation with poisoning and an infectious hospital. Suitable for a family or company: caring mothers don't have to worry that children's food won't survive until the end of the day; vacationers won't drink warm beer on the beach anymore.

This product is good to sell next to a refrigerator with soft drinks. Suitable for expanding the assortment in grocery stores.

Thermos mug

An inexpensive, compact alternative to a cooler bag. A thermos keeps a drink cold almost all day and is convenient to take with you. It is best to sell large sizes of 500, 700 and 1000 ml, next to soft drinks and ice. Offer customers to pour a drink into a thermos mug and add a few ice cubes - this is a service, customers will come to you to replenish their stocks throughout the vacation.

At the point of sale, you will need clean water to rinse the mug inside.

Mask with a tube

For most vacationers, this is a one-time purchase and another oversized product that many people are hesitant to take or not take: will the sea be clean or will there be nothing to see?

If there is something to see at sea in your area, the range of snorkel masks can be expanded to semi-professional models. The target audience is mainly male. Offer them in a set with fins and aqua suits.

Universal wheelbarrow

This product is not yet popular, but there is every chance if you find good manufacturers. The main thing is spaciousness, large wheels for cross-country ability on sand, and no external associations with a "tailor's shop."

It is suitable for those who come on vacation for a fundamental, long-term vacation with their families. This product will be appreciated by those who have to carry 5-10 kilograms of things in their hands every day and catch restless children on the way.

When selling, you should demonstrate the capacity of the wheelbarrow.

Original and versatile bathing suits

The first copy will appeal to the originals.

In the case of girls, everything is more complicated: if a girl has not bought a swimsuit before leaving, hoping that "there are plenty of them at the sea," then most often buyers are disappointed - the choice of swimsuits in stores on the beach is the same. 

Girls want to look original, not like everyone else. To do this, you can offer a prefabricated set: swimming trunks separately, top separately. This way, you can assemble a set by size, for example, from combinations of S and M, choose different colors - pink top, black swimming trunks.

Entertainment.

Books in various genres can be used as bait: detective, thriller, romance, adventure. Many people dream of coming and spending time on the beach with a book (or at least taking a photo on Instagram with a new book).

It is worth putting up for sale new books of the summer of 2021, the bestsellers of the Book Arsenal.

Portable safe

There is nowhere to hide valuables.
A portable safe looks like an eyeglass case, it hides valuables, and can be strapped to a deck chair or a large bag.

It is important to demonstrate the importance of not losing anything: the keys to your room, apartment, car, phone - all in one controlled place, fastened and under a combination lock.

Torgsoft modes to help automate trading in the summer

• Analyzing sales by product type will help you understand what sells well and what products can be sold at a discount.
• ABC XYZ analysis to identify the locomotive products, forecast demand compared to the previous season, and order as much product as possible so that there is no overstock.
• Completing the product, selling a complex folded product will help upsells.
• Product rental for those who rent electric scooters, bicycles, and leisure accessories.
• A system for calculating salaries and motivating salespeople: if you give a salesperson a percentage of sales, they will become more agile and motivated.
• According to the law in Ukraine, you cannot pay in cash with foreign currency. But such situations often occur at resorts with a lot of tourists. Multicurrency sales can help.
• Torgsoft Hybrid: selling goods without the Internet is often necessary when selling on the road, if the Internet is unstable or does not exist at the outlet.
• A box for storing seasonal goods will come in handy when you need to organize the leftover goods and put them aside until the next season. When taking an inventory, you don't have to count all the goods in the warehouse - you just need to scan one barcode from a large box.
• It is convenient to keep records and sell goods at a beachfront outlet from your smartphone using the Torgsoft Mobile application.

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