Common mistakes of sellers: how to make the customer return?

• Lack of algorithm of actions. The seller does not understand the scheme or does not know the sequence of sales stages. This is a basic theory, a guideline, without which the manager of an online store, like a diver without equipment, will be lost in the world of trade.
• Ignorance of sales techniques and inability to apply them in practice. Mostly it concerns people who sell on the Internet. For online business, using different sales techniques, depending on the situation, is the key to success. 
• Low involvement of sellers. This professional "bug" can be caused by both a person's personal unwillingness to learn and the lack of a staff motivation system in the company. To establish it, managers should find out what factors lead to ineffective work of the staff.
• Wrong type of activity. Although at first glance it seems that everyone can sell, but it is not so. 

• Courtesy and good manners;
• ability to inspire confidence;
• skills to correctly respond to objections;
• restraint in working with difficult clients;
• stress resistance and composure;
• ability to arouse interest in the product or company;
• consistency and consistency in actions.

3. Imposing their help

This "sin" is quite typical among sellers. Trying to sell goods in any situation, the manager is ready to do anything, even dance for the client. However, such annoyance pushes people away. Annoyance also harms online sellers. Endless calls and letters to a potential client will not contribute to friendly and strong relationships.

Remember: it is worth reminding about yourself no more than 1-2 times a week.

4. Misunderstanding of the client's needs

This problem usually occurs at the stage of selling the price, or when working with objections. The seller, without listening to the client's counter questions, without understanding the problem at all, offers a completely unnecessary solution. Instead of active listening and diagnosing the situation, he talks to himself.

In this case, the seller's task is to establish the real needs of the client, to "get into his skin" in order to subsequently offer the best solution.

5. Unsuccessful self-presentation

A good seller should express his thoughts correctly. The sentences should be clear and logical. At the same time, if communication takes place physically, you should pay attention to the appearance. Nothing repels buyers like untidiness and sloppiness in the clothes and manners of sellers.

6. Emphasizing the shortcomings of competitors

This is a question of ethical relations between partners and people in general. When you hear that your friend is slandering colleagues in the shop, what impression do you have of him? Certainly not in his favor. Buyers also do not like to hear unreasonable attacks. Therefore, it is better to emphasize your strengths than to criticize the weaknesses of competitors.

7. Fear of the client

The other extreme is apathy on the part of sellers or fear of customers. Usually this behavior is demonstrated by novice managers, but it happens when experienced sellers avoid contact with the buyer. They ignore his questions, but answer reluctantly, or remain silent.

According to psychologists, it is necessary to develop empathy in order to understand the mood of the buyer: whether he is inclined to dialogue, or it is better to leave him alone. The ability to find out the needs of the client without affecting his inner space, indeed, comes with practice.

And finally. No one wants to deal with a rude, tactless and inexperienced salesperson who treats customers with arrogance and judgment. Therefore, start with the smallest thing - training your staff in common things in communication. And after a while you will notice progress in sales.

This is the only way to achieve success in trade.

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