9 Secrets of Content That Sells

"Content is god", Bill Gates said in the 90s. The Internet has given people the opportunity to create and distribute information of any content around the world, completely free of charge. Who of the companies caught this trend, managed to use it for their own purposes - he collects the cream in the form of active and loyal customers.

How to create effective business content, and how to increase the coverage of pages and the number of orders in your online store with the help of ordinary posts in social networks?

A study conducted in 2019 by Sprout Social, an American service specializing in social media communications, determined that the best time to post on Facebook is Wednesday at 11:00 and 13:00. On Sunday, the activity on Facebook is the lowest.

Anyway, the most effective time is when your followers are online. You can see the results of user traffic by day in your Meta Business suit account → Results menu → Page and profile visits. 

The rule "The fewer words the better" is not always true. You need to write posts with your audience and context in mind. Sometimes a few words and an image preview are enough, and sometimes 1000 characters are not enough to convey the depth of the topic. Experiment with different lengths of texts and analyze user reactions to posts through the Facebook statistics service. 

The Liquealizer service will also help to study the actions of subscribers in social networks and your page content.

People often do not read posts, but pay more attention to comments. They are willing to learn the opinions of subscribers who are not interested in sales. Ask questions to the post in the comments, encouraging readers to think or leaving intrigue.

Usually, social media users are lazy enough to complete the target action - purchase - on their own. So don't hesitate to ask them to do it. Use both direct call to action - like "subscribe to our new", "order online and get a discount", and native ones: "get the first lesson as a gift", "get a bonus for subscribing"... etc.

Remember that people are more likely to do what they are asked to do.

Marketers know that special "psychological hooks" can hook a lot of customers. Users willingly respond to emotionally colored posts and images. Especially people are caught on time triggers. Each of them feels that they are constantly running out of time and as if they are losing something important. Therefore, people are more likely to click on an ad with a specified offer limit or time to buy than on a regular product ad. Generate content with these customer characteristics in mind.

The choice of photo determines the success of your message - whether subscribers will read the text further, leave likes and repost the post. The photo attracts attention, evokes emotion and encourages action. Post photos of real people, show your product, employees, partners or customers. Use infographics to display important information.

Give your followers maximum useful information. Publish posts that begin with the words "how to do...", "how to do it right". People love instructions, reviews, descriptions that would systematize their understanding of the product or give specific advice.

Facebook, in particular, loves video content, so it willingly ranks it. Create videos about the life of your store, your customers, employees. Thus, you will clearly demonstrate to customers the solution of their urgent problems with the help of your product.

Video posts aim to: entertain subscribers, share feedback on customer experience, show how to use the product, increase customer loyalty to the brand or store through visual interaction. According to the Ukrainian educational center Genius.space, videos on landing pages help to increase conversions by 86%.

Simple and convenient services for creating video presentations with animations are PowToon and Magisto. 

BuzzSumo service will help you identify trends in your field. It tracks popular publications both on your Facebook page and in social networks Twitter, Pinterest, Google+, LinkedIn. You can also use Google Trends and develop your content plan based on search trends among Google users.