How to attract bloggers for business promotion in Tik Tok

You can find the right blogger on TikTok either through the VKontakte group or by visiting the "trending" section of the social network itself. Usually, large brands use the services of popular tweeters by launching a hashtag challenge, but if finances allow, this option is also suitable for start-up entrepreneurs.

Bloggers record videos with the brand, post them on their profiles with a hashtag, and the audience inspired by the videos shoots their own videos, marking them with the same hashtag. At the same time, please note that such advertising is not focused on sales, but is responsible for supporting the brand.

When choosing a blogger for TikTok, focus on four criteria:

• Analyze the number of reactions. In addition to likes, pay attention to the number of comments and their content.
• Pay attention to profiles marked as "popular author". Bloggers who publish viral content on a daily basis have this mark.
• Set out the task for the blogger in advance. The influencer should clearly know what the advertiser wants.
• When choosing a blogger, focus on the topic of the page. If your company sells accessories or cosmetics, it is unlikely that a person with hundreds of videos of cats or other animals in their profile will be suitable.

How to look for influencers to promote on TikTok

Searching for influencers is another way of promotion that uses blogger channels. Influencers are users with authoritative opinions that are relevant to certain segments of the social media audience. If a product or service is suitable for the influencer's audience, offer cooperation. Experienced bloggers will figure out how to present the product and integrate it into the masses with the help of videos. The advertiser only makes adjustments and adds wishes.

How to find bloggers for promotion on TikTok

Use blogger exchanges. They are created on the social network VKontakte. You can also find the right bloggers using the services of TikTokers. This exchange also offers bloggers for Instagram and is responsible for monetizing accounts on the platforms.

On VKontakte, bloggers independently post information about their achievements - the number of subscribers, likes, comments, reposts, and a portfolio with completed orders. The higher the number of subscribers, the more expensive advertising will be.

If your budget allows, don't search for a blogger on your own, but use the services of an advertising agency that specializes in promoting goods and services through bloggers. This will make the task easier, as advertising agencies

• They are responsible for statistics that track the movement of an advertising campaign.
• They choose a blogger who is suitable for promoting a particular brand.
• They eliminate the possibility of falling into the trap of fraudsters. Due to their inexperience, novice entrepreneurs focus on bloggers with thousands of likes and followers, forgetting that they can use cheating. Since the initial payment is 100%, there is a chance that the blogger will take the money and then disappear.

Remember that promotion through bloggers is not a comprehensive panacea. You can't pay $100 for a video and expect your business to take off and bring 100% profit. An advertising campaign is a set of activities.

Set a task for the blogger to get a 100% result

The advertising that worked for a brand on Instagram or Facebook will not be effective on TikTok. Therefore, do not impose ready-made ideas and tools borrowed from other social networks. Experienced bloggers will come up with the concept themselves, but you can also borrow ideas from competitors, which will be a good start. Experts recommend starting an advertising campaign with videos in the format of experiments and the hashtag Challenge.

Set the blogger the following task:

• Make the commercial catchy. Entrust the tie-in to a blogger who will make it look like a standard beginning for his or her videos. If users realize from the first second that an ad is being imposed on them, they won't watch it. Here are the techniques that are recommended: bright first shots, a yellow title, surprise, and establishing contact with the viewer - actions that raise questions from potential customers. You can also ask questions to the viewers themselves.
• Connectivity. Create a logical storyline around a product or service that will be fully revealed within 15 seconds. The expectation of the outcome will keep the viewer engaged.
• Think about the ending. Don't make it tailor-made for advertising. If it is not related to the plot of the video, the work will be in vain. Users won't watch 3–5 seconds to the end, and this means that the algorithm will cut the video's reach, and it won't get enough views and some potential customers will be lost.
• Trust the blogger. Avoid advertisers who ask for a technical specification and are ready to make a video based on it. Those who are not ready to be creative and deviate from the standards will not bring profit to the business. Work with those who are interested in making the proposed product a top seller.

Let the blogger understand the essence of the product or service being advertised, tell them about the benefits and why you chose their blog for advertising.

If you plan to advertise on two or more bloggers, it is more difficult to negotiate. That's why entrepreneurs often use the services of agencies that recruit advertisers.