Business instructions: how to sell on Prom.ua?
06.12.2022 12:25
What is Prom.ua?
Prom.ua is one of the largest marketplaces in Ukraine, where more than 102 million goods are sold, and about 60 thousand entrepreneurs are represented. On average, 4.8 million people visit the resource every day. And according to the analytical site Similarweb, over the past 28 days Prom.ua was visited by 50.95 million users.
This suggests that the trading platform is very popular among Ukrainians. It even managed to squeeze its main competitor - online retailer Rozetka, which had 41.10 million visitors for the same period.
Why is it worth creating an online store on Prom, how to place goods and sell on Prom.ua?
Advantages of sales on Prom
Everything is sold on this platform - from baby diapers to heating boilers. Presence on the Prom.ua marketplace gives entrepreneurs many advantages:
- A variety of sales methods. You can sell goods in the Prom catalog, on the page of your own online store on Prom, through the Prom.ua mobile application for buyers.
- A large flow of customers. According to the company's research, every third Ukrainian buys on Prom. This is 3-4 million orders per month.
- Convenient account where you can manage trade from your smartphone, track sales analytics, integrate with accounting software and payment systems.
- A well-established system of ratings and reviews that allows you to increase customer confidence in the store.
- Ability to cooperate with various suppliers of goods, logistics companies and payment system providers through affiliate programs.
- Saving money and time on the independent search for partners and connecting them to the store. Setting up takes place directly in the seller's office on Prom, and trade management and synchronization - in the accounting program Torgsoft.
How to create an online store on Prom.ua? Step-by-step instruction
- Register on Prom: specify your working phone number, email and store name. Registration of a sole proprietorship or LLC on Prom is quite fast. To do this, you should upload the necessary registration documents and wait for the result of the verification.
- Consult with the manager. After registration, a consultant will contact you and answer all the necessary questions, for example - how to add products to Prom, how much it costs to sell on Prom, how to customize the appearance of the site.
- Pay for the placement. Currently, sellers have two free weeks to test their online store on Prom.ua. Next, you need to choose a package, the price of which will depend on the number of products placed.
- Fill in the information about the store: name, contact person, address, contacts for orders and working hours. If you do not have the name of the store yet, keep in mind that it should not be repeated with those available on the marketplace.
- Upload goods to the Prom. The easiest way to do this is if you have an accounting program with a database of names and prices for goods - then the synchronization is set up in the accounting program and all the unloading of goods on the Prom takes place in a matter of minutes. It is in the accounting program that you need to store all the information about the goods: high-quality photos, descriptions of goods relevant to search queries, characteristics. Thus, you can upload goods not only to Prom, but also to other marketplaces or your own website. You can also add goods to Prom manually, but it takes much longer. In addition, you will also have to moderate the accounting and inventory balances manually.
- Set up payment and delivery methods available for your customers.
How much does a store on Prom cost?
The cost of hosting for stores:
- up to 1000 products - 5900 UAH per year,
- up to 6,000 products - 7700 UAH per year,
- up to 10 000 goods - 11 500 UAH per year.
The tariff covers the cost of placing goods (symbolically, it is the rent for the presence of your store on Prom) and advertising goods on Prom in the ProSale catalog.
How to sell on Prom?
After adding products to the Prom marketplace, the marketplace will start recommending your product among other similar offers.
What you should pay attention to after unloading the goods on Prom
- Correct product category. If the marketplace could not automatically determine the type of your product, it adds them to the general category. In the user's personal account you will see a notification about this. For active sales, it is very important to assign the correct category to your products, so that, for example, batteries for phones are not displayed in the category "Auto parts → Batteries". Choosing the right category directly affects sales.
- Relevance and adequacy of prices. Relevance - prices for Prom-i should be real, that is, the selling price of the product in your store, so as not to disappoint people with the information that "because of the exchange rate, the price is now higher". Adequacy - prices should be comparable to similar products of competitors. Promotion will demonstrate your product among other analogues, and it is not surprising that buyers first of all look at the price, then - at the availability, then - at the rating of the seller. If the price of your product should be objectively higher - indicate this in the title of the product, for example, "original", "made of high quality materials", "shipping today", etc.
- Availability of goods in stock. If the product has the status "In stock", then it really should be in your warehouse or under a quick order from the supplier. The biggest disappointment for the buyer is to go a long way from choosing your product among others → deciding to spend money on it → placing an order on Prom with many registration and delivery fields → waiting for a confirmation call and... finding out that the product is not available.
The actual quantity of goods in the warehouse and at all points of sale is supported by the accounting program for Prom - Torgsoft.
There are general rules for successful trading on the site:
Assortment of goods
To keep your store up to date, choose trendy products that are relevant to consumers at this time. In your product category, look at
- what competitors sell,
- what they sell on Rozetka,
- what they offer on Instagram,
- the popularity of these products on Google Trends.
With the right positioning, specific or highly specialized products that do not have seasonality are also well sold. For example, jewelry or accessories for expensive mobile phones.
To highlight a product on Prom among tens of thousands of others - use the advertising service inside the catalog - ProSale. It will help to raise your catalog in the list of similar ones, while the price of advertising on Prom is significantly lower than on Google.
Reviews about your store
It's no secret that customers first of all "run" to write negative reviews - disappointment, dissatisfaction with the speed of delivery, etc. Therefore, after successfully sending a purchase, ask customers to write a review about your products and service - send them a link to the product on Prom so that the buyer can leave a review quickly and easily. Motivate customers to leave reviews for bonuses. For example, add some trinket to the order - a keychain or lighter, or offer individual discounts for reviews.
Analysis of trade results
Analyze which categories of goods on the marketplace show growth over a certain period of time, which niches are more promising. Do not be afraid to change short-term business goals depending on market fluctuations.
Prom has basic sales analytics, but a more detailed analysis of trading results will be provided by the accounting program connected and enabled on Prom Google analytics.
How to promote your website on Prom?
Sell your product through different channels and build the brand of your store on the Internet. To do this, use organic ways to promote your online store. Run ads if the usual methods of attracting traffic are not enough.
Since Prom gives you the opportunity to share a link to your product, use additional sales channels for your store:
- Instagram stories,
- stories about the product in the Facebook feed,
- if the product is well photographed - Pinterest,
- mass mailing to the existing customer base,
- synchronization of goods with other marketplaces, for example, Rozetka,
- product recommendations on thematic forums, Facebook groups, telegram chats, comments,
- if you have a sense of humor and an extraordinary presentation of information about the product, then your content will "go" on Twitter. The advantage of Twitter is a large audience reach with zero costs.
Tips for cooperation with Prom in wartime
The marketplace has instructions on how entrepreneurs can use the resource, in particular during martial law in Ukraine.
First, update the status of the store during the war - in the settings, select the "Working during the war" checkbox.
Secondly, check the availability of goods and leave only those that you and your suppliers have in stock. If certain products are currently unavailable, turn on the "Out of stock" status so as not to mislead customers and not to lose indexing of goods in Google.
Thirdly, update order statuses. Show that the customer's purchase is not hanging somewhere in the air, but is being actively worked out: the order is accepted for work, paid, in the process of delivery, completed. You can choose the statuses of orders in your personal account, or it will be automatically done by the program of goods accounting.
Important! Check the accuracy of the information provided on your website, namely: contact details, the relevance of the work of delivery services branches, the operability of payment services, etc.
Offer customers such a service as - Prom-payment. It works by analogy with OLX-delivery, when buyers are not afraid to make online payments, and you are guaranteed to receive funds for the goods. At the same time, Prom compensates the cost of logistics services in both directions in case of refusal to purchase.
Shop automation on Prom.ua
Despite the fact that there are many tools on Prom, it is very difficult to manage online commerce without automation, because you will have to work directly with the warehouse, orders and payments manually.
To work quickly with the Prom, you need a program, because in fact, after registering the store on the Prom, all the work takes place in the TradeSoft accounting program.
What is needed to automate trade on the Prom
- Accounting program Torgsoft Ultra or Terminal
- Additional option "Synchronization with Prom.ua"
We also recommend:
- Additional option "Software PTR" to sell fiscal goods directly from the accounting program Torgsoft, without subscription fees for PTR.
- Additional option "Synchronization with Satu.kz", if you have the opportunity and desire to sell your goods in Kazakhstan. Satu.kz is an analogue of Prom.ua and has the same principle of work.
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