How to sell on Rozetka? Benefits and terms of cooperation

If you are looking to expand your business and join the many successful sellers on Rozetka, our tips will help you take the first steps. 

In this article, we will take a closer look at the stages and key aspects of selling on this platform: the nuances of starting cooperation, sales optimization, and marketplace requirements for sellers.

Rozetka is the largest online marketplace in Ukraine, offering a huge selection of goods in various categories. In terms of sales and traffic, Rozetka is the leader of the Ukrainian e-commerce market. 

Thanks to its high quality service and successful business concept, the marketplace is becoming an attractive place to start and develop any retail business — from household goods to accessories.

How do you start a business on Rozetka?

First of all, to start trading on this platform, you need to ensure that you have a product that meets the requirements of the Rozetka marketplace. 

The process of establishing a relationship with a marketplace is quite simple and consists of several steps.

1. Seller registration

Cooperation with Rozetka begins with submitting an application, in which you provide information about your company and the quantity of goods you intend to sell. If you plan to work as a supplier, you should include additional data:

• quarterly turnover for the previous periods for all types of sales,

• projected turnover, taking into account seasonality,

• data on competitors and their market share,

• brand characteristics: advantages and disadvantages, etc.

2. Preparation of a price catalog of goods

The next step is to create a database of products for further placement on Rozetka. There are only 15 categories on rozetka.com.ua, which are divided into dozens of parent subcategories. The seller needs to provide a price list of goods in XML (YML) format and specify the desired category.

• Note that the marketplace does not allow selling all types of goods.You can find the full list of prohibited categories and brands here. To sell certain goods on Rozetka, you need to provide documents. 

When creating a price list, it is important to take into account the requirements of Rozetka for the design of product data. The seller's product catalog must contain their price, stock availability and quantity, name, detailed description, photo, specifications, unique identifier, category, etc.

If you keep automated records of goods, you do not need to create a price list for Rozetka separately. You can export it from your CRM system — product information is automatically synchronized and updated on Rozetka.

To customize exports in the format you need, contact your technical specialist. 

3. Signing the contract

Both individual entrepreneurs (sole proprietors of groups 2-3) and large companies or LLCs can trade on Rozetka. To establish cooperation with Rozetka, it is important to have a registered business and meet all legal requirements.

Sole proprietors need only provide a certificate of opening a bank account. To conclude an agreement with a marketplace, a legal entity will need to prepare a longer list of documents: in addition to the certificate of opening a current account, minutes of the general meeting or a participant's decision and an order appointing a director.

After the platform checks the documents and applications, the seller must sign the contract through the Vchasno electronic system. It may take up to 14 calendar days to prepare the contract. After signing, the agreement will appear in the seller's account in the "Document Management" section.

4. Payment for services and start of sales

To accept the first orders on the marketplace, you need to pay for placement services, commissions, subscription fees, and possibly the promotion of your trading account on the platform. For example, a monthly rental of space on Rozetka costs UAH 120. You also need to pay a commission for each order placed. The amount of commission can range from 5 to 20% of the purchase amount, depending on the category of goods. 

After paying for the services, your page will be activated and the products will become available for sale.

Additional requirements of Rozetka to sellers

Merchants, i.e. sellers who want to open a store on the Rozetka website, should take into account other requirements of the service, such as:

1. Work in accordance with the standards of work on the marketplace. The basic rules include: correct filling of information about products:

• current prices, data on delivery and its timing,
• speed of order fulfillment,
• timely and high-quality communication with customers.

2. If the seller already has a website, you need to create a different name for the online store and add a new logo on the Marketplace.

3. It is forbidden to work according to the dropshipping model. You have to send goods from your own or rented warehouse directly to customers.

Content and price list requirements

• Product photos. High-quality images from several angles that show all the features of the product.

• Product description. A complete and accurate description that includes all the characteristics, benefits, and possible scenarios for using the product.

• Price list. Current prices for goods that should be competitive.

For detailed terms and conditions on the placement of certain categories of goods, please follow the link.

Feedback from customer-sellers about their relationship with Rozetka

Frequently asked questions and answers

How quickly can I start selling on Rozetka?

After completing the registration and verification of documents, you can start selling within a few days.

What do you need to sell on Rozetka?

To start selling on Rozetka, you need to: 

1. Register your business if you haven't already done so.

2. Fill out the registration form on the marketplace. 

3. Provide a file with goods, which should contain detailed descriptions and high-quality images of products in accordance with the requirements of the platform. Some products require quality certificates.

4. Sign a contract and pay all necessary marketplace fees. 

How much does it cost to trade on Rozetka?

The cost of trading on Rozetka depends on the category of goods and sales volumes: 

• The marketplace charges a commission for each order placed, which usually varies from 1% to 5%.

• Additional fees may apply for placing goods on promotional positions, for their promotion, and for marketing campaigns.

Are there any restrictions on the number of products I can sell?

There are no strict limits on the number of goods, but it is important to ensure high quality service and timely delivery.

Is it possible to place products that Rozetka itself already sells on the marketplace?

Yes, sellers can place products on Rozetka that are already available in the marketplace's assortment. This creates a competitive environment and gives buyers more choice in terms of price, delivery terms, and other parameters. 

Cooperation with Rozetka can open up new opportunities for your business, provide access to a wide audience of customers, and increase sales. It is important to comply with all the requirements of the platform and constantly work on improving the service and product range.