Secrets of popularity: how to promote yourself on TikTok to be recognized

• beauty, fitness content: exercise complexes, vocal numbers, dance routines; creation of bright makeup, hairstyles, etc;)

• fashion and style - life hacks on the use and combination of clothes, accessories;

• videos with animals - top content that collects hundreds of thousands of views and likes at all times;

• UGC - content created by subscribers of a brand or company.

• Best time of day: 3pm to 6pm and 6pm to 9pm.
• Best days of the week: Friday and Saturday.
• Worst time of day: from 6:00 to 12:00.
• Worst days of the week: Monday and Tuesday.

4. Take part in a challenge or create your own

Although challenges have an infamous history on TikTok, they can boost your channel's ranking. To increase the engaged audience, find the right challenge for your brand. After that, give it your own style. This is how you will really stand out.

You can also create your own challenge - just make sure it's easy to do. For example, the American restaurant Chipotle launched the #LidFlip challenge, which encouraged users to flip the lid of their burrito plate in style. In the first six days, the challenge collected more than 100,000 video responses. Even more strikingly, it created a record sales day for Chipotle.

5. Use trending sounds and songs

88% of TikTok users say that the melody is important when watching videos. With the right selection, the soundtrack can be crucial in attracting more subscribers.

TikTok has a large library of sounds, but you should choose the ones that are most loved by the community. TikTok usually gives preference to videos that use trending tunes.

To do this, go to the TikTok Creative Center, which ranks popular sounds every day. Filter the singles by region or style and select the desired song.

6. Cross-promotion on TikTok

Your audience is probably active on other social networks besides TikTok. For this reason, it is important to use cross-promotion of your videos on other channels: Instagram or YouTube.

Remember that Instagram will not promote videos with TikTok watermark, so you need to upload the original video separately. YouTube has no such restriction.

Video Reels cannot exceed 60 seconds, while a TikTok video can last 10 minutes. Therefore, you may have to trim your videos to stick to Instagram's time limit.

Ultimately, your brand is only as cool as the good content you create. While the above tips may boost your presence in the show feed in the short term, it is the quality of the content that influences people to click the "Follow" button. For a marketer, this means that the brand's audience should be at the center of the TikTok strategy, and the content should be on the same wavelength as it is.

Програма обліку товару для інтернет-магазинів, крамниць, торгових точок, складів та виробництва